Let us take you on a buzzworthy journey with Melitta’s Innovation team.
Founded in 1908, Melitta has become a globally recognized coffee brand with innovation built into their core (including the invention of the coffee filter!).
Due to their inventor mentality, Melitta is always looking for new opportunity spaces, recently expanding and developing products in the mental well-being sector.
Join our session to learn how Melitta's Innovation team leverages quantilope’s research technology and automated advanced methods to quickly launch idea screeners and concept testing - bringing the consumer voice into every step of their innovation process.
With insights in hand, Melitta’s Innovation and Product teams come together, effectively reducing uncertainty and risk in product development.
Through this internal and external collaboration, Melitta has developed a standardized mindset for their Quantitative Innovation Testing Funnel and the ability to launch templated DIY surveys and gather feedback in as little as 48 hours. Watch the recording today!
