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How Florida's Natural Leveraged Better Brand Health Tracking

Tune into this fireside chat to learn how Florida's Natural leveraged quantilope's Better Brand Health Tracking solution for science-based category insights.

green background with black and white image of oranges and orange juice with floridas natural logo

Apr 23, 2024

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

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Tune into this on-demand fireside chat between quantilope and Florida's Natural to learn how the Florida's Natural team leveraged Better Brand Health Tracking (BBHT) on quantilope's platform for science-based insights into their category.

Hear from Kelly Wade - Director of Marketing at Florida's Natural, specifically on:

  • Why the Florida's Natural team shifted from traditional brand health tracking to BBHT
  • How BBHT allows Kelly's team to bring real-time insights into conversations as they're happening
  • Ways Kelly and her team collaborated with quantilope throughout the end-to-end process

As Kelly remarks: 

"[quantilope's] platform is super easy to use and there's no version control issues...in just a click of a couple buttons we can see data cuts so our data can be part of our real-time conversations." 

- Kelly Wade,  Director of Marketing at Florida's Natural

Access the full fireside chat recording below! 

Access the recording!

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