Research budgets aren’t unlimited, which can leave brands wondering how to get the most out of what they do have. Rather than running segregated one-off research studies here and there in an attempt t...
Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automate...
Tracking research is the process of running iterative waves of the same research study to track metrics over time as benchmarks. Tracking is one of the most valuable tools you can leverage for your bu...
All consumers have needs they are seeking to fulfill when they purchase a product or service. But what are those needs, and how do they differ by customer type? Keep reading to find out how to boost y...
Market research has been around for decades, but traditionally it's been done by third-party agencies that have siloed teams, each with a different area of focus. With recent technological advancement...
Insights teams are the heartbeat of the organization. They inform practically every business decision from product development, to pricing, advertising, innovation and more, yet they aren’t always val...
Have you heard? quantilope has rolled out the quantilope Academy to enhance individuals’ knowledge and expertise within quantilope’s automated research platform.
We may be biased, but launching an online market research survey is an exciting event! You’re eager to hear what consumers will say and what their opinions mean for your business. Amidst all the excit...
We’re now officially well into the new year, so what better time to do a final reflection on the consumer trends of last year, and look ahead to 2023?
Most businesses would say that one of their top aims is to grow profits - a simple goal, but not always a simple process to get there. Other businesses may aim to increase their market share, while ot...
