How to Measure Brand Awareness: Strategies, Metrics, and Insights
Discover key strategies, metrics, and insights to measure brand awareness and track your brand’s impact among your target audience.
The 15 Best Consumer Intelligence Platforms for Data-Driven Insights
A variety of Consumer Intelligence Platforms to consider for your next quantitative or qualitative insights study, based on...
What Is Trend Analysis in Research? Types, Methods, and Examples
This article looks at different types of trend data analysis, how to conduct this type of research, and how to act on emerging...
Brand Health Tracking: How To Measure + Helpful Monitoring Tools
This blog explores brand health tracking - including what it is, how to measure it, and helpful brand health tools for monitoring...
8 Types of Market Research Studies and How To Use Them
A look at the different types of market research methods and studies brands can tap into for specific insights required to steer a...
12 Innovative Market Research Companies & Agencies to Consider in 2026
Discover the top market research companies, comparing traditional agencies with modern, automated platforms like quantilope for...
The Best Online Brand Monitoring Tools in 2025
This post outlines some of the top brand monitoring tools to consider in order to enhance your overall brand strategy, including...
The End-to-End Platform Advantage Over Market Research Point Solutions
Reasons to consider an all-in-one research platform over multiple point solutions when planning your next market research project.
10 AI Market Research Tools & How To Use Them
This blog explores some of the top AI-based market research tools that speed up the time to insights without sacrificing quality...
5 Reasons Why AI Won't Replace Your Role as a Market Researcher
Is AI going to replace market research roles? Read more about the emerging dynamic between AI tools and seasoned market research...
Probability Sampling: Types, Methods, Examples, and Uses
In this blog post, read up on what probability sampling is, different approaches to probability sampling, and how it differs from...
How To Measure Customer Satisfaction in 5 Simple Steps
Customer satisfaction measurement is important for all brands, and this blog covers how to use metrics such as Net Promoter Score...