Resources

How To Validate Ideas With Concept Testing

In this article, we’ll explain what concept testing is, how to run this type of market research, and how quantilope’s advanced methodologies validate your concept ideas to move forward with confidence...

What Is Trend Analysis in Research? Types, Methods, and Examples

Trends are everywhere. They are central to how businesses craft their product development, marketing, and social media strategies, and how consumers go about purchasing decisions.

Webinar with Quirk's: Understanding Implicit Associations

Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automate...

TMRE Continued: Meet quinn, the most advanced AI co-pilot for consumer research

Join quantilope’s Co-Founder & CEO, Peter Aschmoneit and Director of Data Science, Jannik Meyners, for a presentation on the benefits of AI within research and a perspective on how to make AI appr...

quantilope Earns Globally-Recognized ISO 27001 Certificate

After several years of extensive training sessions, learnings, and audits, quantilope is proud to share it has earned a globally-recognized certificate: ISO 27001.

quantilope Launches quinn: The AI Co-Pilot For Advanced Consumer Research

To continue offering the most competitive and leading insights platform, quantilope is proud to introduce quinn, our automated AI co-pilot for advanced consumer research!

What Are Quantitative Survey Questions? Types and Examples

Quantitative survey questions are designed to elicit clear, non-ambiguous answers that can be quantified and compared across a sample of respondents.

Soda: A Seasonal Drink? Explore Three Waves of Better Brand Health Tracking

Explore three waves of Better Brand Health Tracking in quantilope's newly-updated soda category study!

quantilope & WIRe Webinar: Automated Brand Health Tracking

Join quantilope's Global Director of Solutions Consulting, Dr. Bea Capestany as she takes us through brand health tracking and the key metrics you need to incorporate to help your brand stay competiti...

How To Conduct A/B Testing in Market Research Surveys

In this article we’ll take a look at how an A/B testing survey can give businesses the confidence to move forward with an idea, product, website, or other business asset.