Ad tracking is the use of software to monitor the performance of a single advertisement or a wider marketing/advertising campaign. Ad tracking (sometimes called ad-effectiveness tracking) can be built...
A market research study is a study that brands create to understand their target audience from a variety of angles (who they are, what they do, how they act, and other behaviors relevant to their busi...
A key part of knowing your brand’s category means understanding the consumer landscape in which it sits. In this blog, we look at how category insights provide numerous benefits for your brand and cat...
In this blog, we will look at what trends businesses can expect in the 2023 market research industry and why you should be keeping an eye on them.
This blog post outlines the four key components of market research that are worth investing in for smarter business decisions. These are the elements every insights team should look for when consideri...
This blog post will explore how quickly you can run a category insights study, how quantilope can help, and an example of category insights findings.
Can you relate to any of the following? Current brand tracking solutions are not efficient (in terms of cost or time) Brand tracking outcomes aren’t always actionable or relevant We need our tracking ...
quantilope's syndicated brand health tracker on the soda category is the first to leverage a new tracking model within the Consumer Intelligence Platform.
In this article, we explore what traditional omnibus surveys are in market research and why they don’t work for providing high-quality, actionable, tailored insights about your target audience.
This post will highlight six types of survey biases to be cautious of when creating a market research questionnaire or when conducting any form of survey research.
