Brand Health Tracking: How To Measure + Helpful Monitoring Tools

This blog explores brand health tracking - including what it is, how to measure it, and important brand health tools for monitoring over time.

Let's Get Tracking With quantilope Academy's Better Brand Health Course!

We're thrilled to announce that the Better Brand Health Tracking course is now live in the quantilope Academy!

How To Measure Brand Equity

This blog post walks you through what brand equity is, certain brand equity metrics that you’ll want to measure in a market research study, and how to go about doing so with quantilope.

Detect Underlying Insights With a Multi Implicit Association Test (MIAT)

In this blog, learn about quantilope's newest method: multi-implicit association testing (MIAT).

Using a MIAT To See What Consumers Really Think About 6 Major Airlines

Pack your bags for a journey through consumers' implicit associations with six major airlines!

Ad Tracking Research Guide

This blog explains what ad tracking research is, what you can measure with this kind of research approach, why it’s important, and how quantilope can help.

Optimize Audience Reach with the quantilope Academy's TURF Course!

Are you ready for another quantilope Academy advanced method course? Our TURF Analysis course is now available, which is an advanced method that stands for Total Unduplicated Reach and Frequency Analy...

How To Run a Category Insights Study - We Promise It's Easy!

A key part of knowing your brand’s category means understanding the consumer landscape in which it sits. In this blog, we look at how category insights provide numerous benefits for your brand and cat...

4 Elements of Market Research That Are Worth Your Insights Budget

This blog post outlines the four key components of market research that are worth investing in for smarter business decisions. These are the elements every insights team should look for when consideri...

Your Boss Asked For Category Insights To Be Ready Yesterday - Now What?

This blog post will explore how quickly you can run a category insights study, how quantilope can help, and an example of category insights findings.