Better Brand Health Tracking Series: The Basics
In this first post of our BBHT series, learn the basics of Better Brand Health Tracking including how it works and why it's...
Brand Health Tracking: How To Measure + Helpful Monitoring Tools
This blog explores brand health tracking - including what it is, how to measure it, and helpful brand health tools for monitoring...
Let's Get Tracking With quantilope Academy's Better Brand Health Course!
quantilope Academy's latest course is here - Better Brand Health Tracking! Learn about modernized tracking concepts and how to...
How To Measure Brand Equity
This blog post walks you through what brand equity is, brand equity metrics that you’ll want to measure in a study, and how to do...
Detect Underlying Insights With a Multi Implicit Association Test (MIAT)
This blog explains what a multi implicit association test (MIAT) is, the benefits of using it, and how it works on quantilope's...
Using a MIAT To See What Consumers Really Think About 6 Major Airlines
This study using a multiple implicit association test (MIAT) to capture consumers' subconscious associations with six major...
Ad Tracking Research Guide
This blog guides a reader through ad tracking research, including what ad tracking is, why it's important, questions to ask, and...
Optimize Audience Reach with the quantilope Academy's TURF Course!
quantilope Academy's next advanced method course is here - Total Unduplicated Reach and Frequency! Learn how it works, its use...
How To Run a Category Insights Study - We Promise It's Easy!
This blog looks at how category insights provide numerous benefits for your brand and category management through quantitative and...
4 Elements of Market Research That Are Worth Your Insights Budget
This blog post outlines the four elements of a market research study that are worth investing in for smarter business decisions.
Your Boss Asked For Category Insights To Be Ready Yesterday - Now What?
This blog explains the options brands have when it comes to quickly running a category insights study for high-quality, fast,...
quantilope Launches a Modernized Better Brand Health Tracking Solution
Learn about quantilope's modernized approach to Better Brand Health Tracking, leveraging two new concepts: Category Entry Points...