Resources

quantilope Launches a Modernized Better Brand Health Tracking Solution

Can you relate to any of the following? Current brand tracking solutions are not efficient (in terms of cost or time) Brand tracking outcomes aren’t always actionable or relevant We need our tracking ...

What Are Traditional Omnibus Surveys? (+10 Reasons They're Not Effective)

In this article, we explore what traditional omnibus surveys are in market research and why they don’t work for providing high-quality, actionable, tailored insights about your target audience.

A Refreshing Take on Soda Brand Health Tracking

quantilope's syndicated Better Brand Health Tracker in the soda category is the first to leverage the new BBHT model within the Consumer Intelligence Platform.

How and When To Use Every Advanced Method quantilope Offers

In this blog, learn about each of quantilope’s 12 advanced research methods and examples of when to leverage them in your quantitative research studies.

5 Responses When You Hear 'Our Current Research Process is Fine!'

We all know the phrase, ‘Don’t fix what’s not broken’. But what if it was something that might not be broken, but had the potential to be a whole lot better?

Here's Why You Need To Tie Research to Company Strategy

In this blog post, learn why you should always tie your research efforts back to overall company strategy to maintain corporate-level consistency, cost efficiencies, and more.

How To Run Market Research for CPG Companies

As a consumer-facing company, there are few things more valuable than data-supported consumer insights. Consumer packaged goods (CPG) market research is one of the best ways to understand what consume...

Probability Sampling: Types, Methods, Examples, and Uses

In this blog, learn all about probability sampling in market research - including what it is, types of this sampling method, advantages of probability sampling, and how/when to use it.

Your Guide to Cross-Tabulation Analysis

This blog explains what cross-tabulation analysis is, how it’s traditionally been done with research agencies, and quantilope’s approach to making data analysis quick, intuitive, and automated.

Cluster Sampling: Types, Advantages, Limitations, and Examples

In this blog, we will explain what cluster sampling is, how it differs from other common sampling methods, the types of cluster sampling available, the advantages of using it, and examples.