This blog post will cover how to create an effective brand tracking survey to closely understand brand awareness, brand perception, and more.
In this blog, we’ll look at how concept testing amongst a brand’s target audience provides confidence when introducing new ideas to the market.
In this post we look at concept testing, a highly valuable way to screen ideas before they go live.
Hi, my name is Madita. I’m a Senior Solution Consultant at quantilope and have been with the company for more than two years now.
In search of market research but wondering where to start? This blog will look at some of the best market research tools available this year.
This blog post looks at how large a sample size should be for reliable, usable market research findings.
In this blog post, we will see how the product development process should be guided by market research at every step for the best chance of success.
As consumers, we can feel it in our pockets and hear constant rumblings across news stations and news notifications. As business leaders and teammates, we’re aware of, and participate in conversations...