How and When To Use Every Advanced Method quantilope Offers

In this blog, learn about each of quantilope’s 12 advanced research methods and examples of when to leverage them in your quantitative research studies.

Market Research Process: Six Steps to Follow

This blog highlights the six key steps in the market research process, from planning a study questionnaire to data collection, analysis, and the final delivery of research findings.

5 Responses When You Hear 'Our Current Research Process is Fine!'

We all know the phrase, ‘Don’t fix what’s not broken’. But what if it was something that might not be broken, but had the potential to be a whole lot better?

What Is Conjoint Analysis? How It Works and When To Use It

Conjoint Analysis is a sophisticated market research method that guides businesses on which product or service profile will be most successful for them.

Here's Why You Need To Tie Research to Company Strategy

In this blog post, learn why you should always tie your research efforts back to overall company strategy to maintain corporate-level consistency, cost efficiencies, and more.

How To Create a Brand Tracking Survey

This blog post will cover how to create an effective brand tracking survey to closely understand brand awareness, brand perception, and more.

How To Run Market Research for CPG Companies

As a consumer-facing company, there are few things more valuable than data-supported consumer insights. Consumer packaged goods (CPG) market research is one of the best ways to understand what consume...

What Is Acquiescence Bias and How to Prevent It

Acquiescence bias is something any researcher will want to avoid in their quest for gaining honest and authentic consumer views. In this blog, we will look at what acquiescence bias is and how to ensu...

Top Consumer Insights Companies To Consider in 2023

In this post, we'll explore what consumer insights companies are - including some examples you can consider for your research needs this year and beyond.

Probability Sampling: Types, Methods, Examples, and Uses

In this blog, learn all about probability sampling in market research - including what it is, types of this sampling method, advantages of probability sampling, and how/when to use it.