Data Collection Methods in Research
This blog focuses on data collection methods in research - including various types of data collection methods to leverage and how...
8 Best Brand Health Tracking Software and Tools
In this blog we highlight 8 of the best tools and software on the market to use for your brand health tracking research needs.
Concept Testing Survey Questions To Ask (With Examples)
Learn what concept testing is, types of concept testing questions to ask in your survey, and how quantilope automates the concept...
How To Conduct Pricing Research Using Choice-Based Conjoint Analysis
In this blog, we explore choice-based conjoint for pricing research and how the advanced method helps brands choose the right...
How To Automate A/B Testing in Market Research
This blog post helps researchers understand how to automate their A/B testing process for more efficient market research insights.
Better Brand Health Tracking Series: Benefits of Mental Availability
This post in our BBHT blog series talks about the true benefits of adopting a modernized Better Brand Health Tracking approach...
Better Brand Health Tracking Series: Reasons To Track Mental Availability
In our final Better Brand Health Tracking blog series post, we explain why it's so important to track mental availability if you...
Better Brand Health Tracking Series: CEPs & Mental Availability
In this second post of our BBHT series, explore two modernized concepts of brand health: Category Entry Points & Mental...
Better Brand Health Tracking Series: Mental Availability for Soda
In this post of our Better Brand Health Tracking blog series, check out how quantilope's BBHT solution works -through the lens of...
Better Brand Health Tracking Series: The Basics
In this first post of our BBHT series, learn the basics of Better Brand Health Tracking including how it works and why it's...
Brand Health Tracking: How To Measure + Helpful Monitoring Tools
This blog explores brand health tracking - including what it is, how to measure it, and helpful brand health tools for monitoring...
How To Measure Brand Equity
This blog post walks you through what brand equity is, brand equity metrics that you’ll want to measure in a study, and how to do...