Resources

Market Research Questions: What to Ask for Better Insights

You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...

Customer Analytics in Retail: Understand Your Buyers to Boost Profits

Customers have the power to make your company a success or a flop - so understanding customer behavior and the customer experience, both in-store and online, is crucial to winning their business. In t...

How To Optimize Your Product Line With a Product Portfolio Strategy

Brands may have a lot of ideas for new products, but they need to ensure that those products will contribute toward business goals to ensure a profitable return on investment. To do that, brands need ...

Level Up Your Insights With Agile Market Research Software

Agile approaches to market research have been gaining momentum in recent years, and for a good reason. Read on to find out how agile market research generates a highly efficient research process, more...

quantilope's Single Implicit Association Test (SIAT)

We’re excited to announce our Single Implicit Association Test (SIAT) is now live as a new and improved version of our SAT methodology. Read on for more details about this automated, advanced research...

quantilope's Newest Form of Text Analytics: Topic Analysis

This blog explores quantilope’s newest form of text analytics - topic analysis, including what it is, when to use it, and how it works.

2022 Deloitte Technology Fast 50 Award - We Made it Again!

quantilope has been honored with Deloitte‘s Technology Fast 50 Award 2022, continuing to rank among Germany's fastest growing technology companies for the fourth year in a row.

What Is Acquiescence Bias and How To Prevent It

Acquiescence bias is something any researcher will want to avoid in their quest for gaining honest and authentic consumer views. In this blog, we will look at what acquiescence bias is and how to ensu...

The Top Method of Payment for Black Friday Shopping This Year

Black Friday is almost here, and we wanted to find out how many consumers will be shopping the sales this year, what they're buying, how they plan to pay, and more.

SPSS Software: How It Works in Market Research and Alternatives

This post explains what SPSS software is in market research and alternative statistical analysis software to explore.

What are Consumer Insights and How To Use Them

Any business in a consumer-facing industry will want to capture consumer insights. This blog post explores how to capture consumer insights through market research and how to put them to the best use.

Online Questionnaires: Use Cases and How To Create Them

In this blog post, we look at how online surveys can help collect market research data, the question types you might include, and how to go about creating your own online questionnaire.

The Best Concept Testing Platforms of 2023

In this blog, we’ll look at how concept testing amongst a brand’s target audience provides confidence when introducing new ideas to the market.

5 Methods of Data Collection for Quantitative Research

In this blog, read up on five different data collection techniques for quantitative research studies.

Crain's New York Business Honors quantilope's Rapid Growth

quantilope named fourth fastest growing company in Crain's New York Business Fast 50 2022 List

Implicit Research Techniques for Consumer Insights

This blog explores various implicit research techniques and how implicit research solves many of the limitations often found in explicit research.

Market Research Companies for Retail Brands

In this blog, we will look at why market research is so important in the retail business and how retail brands can best gather the insights they need to succeed.

Six Market Research Trends To Watch in 2023

In this blog, we will look at what trends businesses can expect in the 2023 market research industry and why you should be keeping an eye on them.

How To Conduct Market Research for the Retail Industry

This blog explores how market research can benefit businesses in the retail industry - informing them of industry trends, consumer sentiments, and product preferences.

quantilope Collaborates with Blackhawk Network to Incentivize the Consumer Research Experience

quantilope has announced a new collaboration with Blackhawk Network, which will enable its clients to leverage incentives to better attract survey respondents and increase survey response rates for th...