You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...
Customers have the power to make your company a success or a flop - so understanding customer behavior and the customer experience, both in-store and online, is crucial to winning their business. In t...
Brands may have a lot of ideas for new products, but they need to ensure that those products will contribute toward business goals to ensure a profitable return on investment. To do that, brands need ...
Agile approaches to market research have been gaining momentum in recent years, and for a good reason. Read on to find out how agile market research generates a highly efficient research process, more...
We’re excited to announce our Single Implicit Association Test (SIAT) is now live as a new and improved version of our SAT methodology. Read on for more details about this automated, advanced research...
This blog explores quantilope’s newest form of text analytics - topic analysis, including what it is, when to use it, and how it works.
quantilope has been honored with Deloitte‘s Technology Fast 50 Award 2022, continuing to rank among Germany's fastest growing technology companies for the fourth year in a row.
Acquiescence bias is something any researcher will want to avoid in their quest for gaining honest and authentic consumer views. In this blog, we will look at what acquiescence bias is and how to ensu...
Black Friday is almost here, and we wanted to find out how many consumers will be shopping the sales this year, what they're buying, how they plan to pay, and more.
This post explains what SPSS software is in market research and alternative statistical analysis software to explore.
Any business in a consumer-facing industry will want to capture consumer insights. This blog post explores how to capture consumer insights through market research and how to put them to the best use.
In this blog post, we look at how online surveys can help collect market research data, the question types you might include, and how to go about creating your own online questionnaire.
In this blog, we’ll look at how concept testing amongst a brand’s target audience provides confidence when introducing new ideas to the market.
In this blog, read up on five different data collection techniques for quantitative research studies.
quantilope named fourth fastest growing company in Crain's New York Business Fast 50 2022 List
This blog explores various implicit research techniques and how implicit research solves many of the limitations often found in explicit research.
In this blog, we will look at why market research is so important in the retail business and how retail brands can best gather the insights they need to succeed.
In this blog, we will look at what trends businesses can expect in the 2023 market research industry and why you should be keeping an eye on them.
This blog explores how market research can benefit businesses in the retail industry - informing them of industry trends, consumer sentiments, and product preferences.
quantilope has announced a new collaboration with Blackhawk Network, which will enable its clients to leverage incentives to better attract survey respondents and increase survey response rates for th...