How Planted Translated Category Entry Point Insights Into Brand Strategy
Learn how Planted leveraged quantilope's platform to uncover Category Entry Points and Mental Availability metrics to make...
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Five Market Research Trends To Watch in 2025
Read up on the six biggest market research trends to look out for in 2025, and why your business should take note to stay...
Best Ad Tracking Software for 2025
This post helps brands understand the importance of ad tracking and provides a list of ad tracking software tools to consider for...
8 Best Brand Health Tracking Software and Tools
In this blog we highlight 8 of the best tools and software on the market to use for your brand health tracking research needs.
Dependability and Trustworthiness in Qualitative Research
Establish trustworthiness in qualitative research by looking for four main criteria: credibility, transferability, dependability,...
How To Improve Your Market Research With Automation
Improve your market research process with quantilope's end-to-end Insights Automation Platform, for insights that are faster and...
The Van Westendorp Pricing Model: Understanding Price Sensitivity
Learn what an automated, Van Westendorp Analysis (also known as Price Sensitivity Meter) is, when to use it, and how it can inform...
Innovation Through Inspiration: Powering quantilope's Market Research Technology
Hear from quantilope's Chief Technology Officer, James Motley, on how introducing Inspiration Sprints has transformed quantilope's...
Brand Market Research: Understanding Your Brand’s Position in the Market
The blog highlights what brand market research is, methods and types of brand market research to leverage, and how quantilope can...
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quantilope Solidifies Leadership as #1 Market Research Technology!
quantilope has been named as the #1 Market Research Technology in Greenbook's 2025 GRIT Business and Innovation Report, for the...
How to Activate Category Entry Points (CEPs)
How to actually put your Category Entry Point (CEP) insights to work for effective marketing collateral, new product development...
How To Measure Brand Equity
This blog post walks you through what brand equity is, brand equity metrics that you’ll want to measure in a study, and how to do...