Resources

Six Market Research Trends To Watch in 2023

In this blog, we will look at what trends businesses can expect in the 2023 market research industry and why you should be keeping an eye on them.

How To Conduct Market Research for the Retail Industry

This blog explores how market research can benefit businesses in the retail industry - informing them of industry trends, consumer sentiments, and product preferences.

quantilope Collaborates with Blackhawk Network to Incentivize the Consumer Research Experience

quantilope has announced a new collaboration with Blackhawk Network, which will enable its clients to leverage incentives to better attract survey respondents and increase survey response rates for th...

How To Develop a Consumer Insights Research Strategy

In this blog, we will look at how to create a plan for ongoing strategic research into the customer experience as a whole, including customer behavior, customer needs, and customer satisfaction.

Five Waves of Direct-to-Consumer Mattress Tracking

Since August 2019 quantilope has been tracking direct-to-consumer (DTC) mattress insights among past US mattress purchasers.

Elizabeth Carducci, Visionary Leader in Insights Technology, Joins quantilope's Board of Directors

Former Medallia CRO joins the board of quantilope, the fast growing Insights Automation company.

Tuning In to Streaming and Social Platform Insights

quantilope's new Streaming and Social Platforms Study surveyed 3,000 consumers in the US, UK, and Germany to reveal behavior patterns & trends across platforms.

How To Contextualize Your Research Through Benchmarking

Among the many ways to leverage quantilope’s Insights Automation Platform, equipped with drag & drop pre-programmed question types and thirteen advanced methods, is using the platform to benchmark...

Survey Panel Providers: How They are Used for Market Research

This blog post explores survey research panel providers - including what they are, why they're important, how to fit them into your market research budget, and how to ensure high-quality data from you...

How To Perform Market Research for Advertising Campaigns

Market research is often thought of as the background or prep work to launching a new product or service or checking in on a product’s performance; however, market research can also be leveraged quite...

How To Measure Customer Satisfaction in 5 Simple Steps

Measuring customer satisfaction is important for all brands - new or old, big or small. If you’re launching new products or services but not measuring whether or not your customers like them, you’re w...

Claims Testing: Why It's Essential to Your Brand

In this blog post, learn why claims testing for product claims is important for your brand and how market research can help ensure claims are aligned with brand associations and optimized to be as mot...

quantilope Ranks 2nd on GRIT’s 2022 Top Technology Providers List for Market Research

quantilope is proud to appear three times in this year’s GRIT Business & Innovation Report: #2 on Top Technology Providers List; #12 on Most Innovative Supplier List; and #13 on Top Data & Ana...

Inflation's Impact on UK Parents' Back-to-School Shopping in 2022

quantilope surveyed 400 parents in the UK with a child under the age of 18 to understand how they are preparing to send their child(ren) back to school this fall despite inflation's rising costs of go...

Best Ad Tracking Software for 2023

Ad tracking is the use of software to monitor the performance of a single advertisement or a wider marketing/advertising campaign. Ad tracking (sometimes called ad-effectiveness tracking) can be built...

quantilope Announces Further UK Expansion

quantilope has announced its move to a new London collaborative space to meet the growing demands of its UK entity.

Brand Monitoring Tools to Enhance Your Brand in 2022

This post highlights some of the top brand monitoring tools to enhance your brand in 2022 when it comes to marketing campaigns, content marketing, brand reputation, and more.

6 Types of Survey Biases and How To Avoid Them

This post will highlight six types of survey biases to be cautious of when creating a market research questionnaire or when conducting any form of survey research.

Top Consumer Insights Companies To Consider in 2023

In this post, we'll explore what consumer insights companies are - including some examples you can consider for your research needs this year and beyond.

Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity

In this post, we look at the importance of using branding questionnaires as part of your market research strategy to shape and hone your brand's identity.