So you’ve decided you’d like to harness the power of film and dive into the world of video surveys. Great decision – you’ll be amazed at how much life video injects into your research. Before you star...
An update on potential uses of emotion analytics that could be just around the corner...
quantilope has appointed Joe Henriques as Chief Revenue Officer (CRO).
An update on potential uses of emotion analytics that could be just around the corner...
Oral history is the practice of recording stories for posterity. It has the ability to preserve parts of history that may not otherwise be heard, which can help to keep cultures alive, offer different...
It’s no secret that videos add an extra dimension to research. They’re most popular as an engaging alternative to the speech bubble in presentations; who wants to read a quote when you can watch the p...
We explore how market research videos can add impact and insight to presentations and debriefs.
Fake news might be a relatively recent phenomenon, but whether to believe what we hear is something that market researchers have been grappling with for a long time.
Consumers trust each other's opinions. Whether it comes in the form of a personal recommendation, an anonymous review on Amazon or a testimonial on a B2B service provider's website, the word of anothe...
You're probably already aware that video content on your website and social media channels is more valuable than written content when it comes to engaging customers. And with the growing prevalence of...
The use of video in market research is of course far from a new development - actually, it has long been a staple for many marketeers. In the past, though, video was principally employed in qualitativ...
There have never been so many different channels and platforms with which marketers can connect with their customers. As such, there is a constant need for original, engaging content - with video curr...
Ever had that sinking feeling when you return to your desk after a holiday and realise it’s going to take you at least a day just to organise your overflowing email inbox?
When considering how to phrase your video research questions, your focus will be on how to garner the richest responses.
After taking a peek at where video market research may be in the future, we decided to take a look-back at the journey market research, and specifically surveys, have taken to get where we are today.
The face of market research has changed with the evolution of phones. Your research audience is at your fingertips, and your video survey is at theirs.
Conjoint Analysis is a sophisticated market research method that guides businesses on which product or service profile will be most successful for them.
A market research study is a study that brands create to understand their target audience from a variety of angles (who they are, what they do, how they act, and other behaviors relevant to their busi...
What does the pandemic mean for an industry that has traditionally relied on meeting people face to face? How do we make sure we still get the insights that come from really connecting with people?
Starved of face-to-face social contact in these lockdown times, we have quickly turned to video as our favoured form of communication. And this has some surprising benefits for some people.