A Refreshing Take on Soda Brand Health Tracking
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...
5 Responses When You Hear 'Our Current Research Process is Fine!'
Here are five responses you can come back with when someone in your organization tries to convince you that your current research...
Here's Why You Need To Tie Research to Company Strategy
Learn why it's so important to always link your market research efforts back to company strategy for effective consumer insights.
How To Run Market Research for CPG Companies
Learn all about CPG market research, including ways to run it, why it's important, an example of a CPG market research study, and...
Probability Sampling: Types, Methods, Examples, and Uses
In this blog post, read up on what probability sampling is, different approaches to probability sampling, and how it differs from...
Your Guide to Cross-Tabulation Analysis
This post explains what cross-tabulation analysis is, how it works, examples, and how to analyze your data sets in new ways with...
Cluster Sampling: Methods, Advantages, Limitations, and Examples
In this blog, learn what cluster sampling is, types of cluster sampling, advantages to this sampling technique and potential...
Leveraging Market Research Dashboards To Visualize Survey Data
Learn what market research dashboards are, how to use them to optimize data visualizations, and what they look like in several...
Increase Your Expertise With quantilope Academy's MaxDiff Course!
quantilope Academy's first advanced method course is here - MaxDiff! Learn how the method works, the benefits of it, and how to...
Time-Consuming Research Tasks You Can Automate With quantilope
This post details how to automate market research steps for faster, high-quality, and cost-effective consumer insights.
Market Research Platform vs. Agency: How To Choose the Right Solution for Your Needs
This blog post is dedicated to a comparison between market research platform solutions and traditional market research agencies...
How To Use Exploratory Research To Make Better Business Decisions
This post details the types of exploratory research methods, how to design an exploratory study, and the benefits of conducting...