Optimize Audience Reach with the quantilope Academy's TURF Course!
quantilope Academy's next advanced method course is here - Total Unduplicated Reach and Frequency! Learn how it works, its use...
quantilope Academy's next advanced method course is here - Total Unduplicated Reach and Frequency! Learn how it works, its use...
This blog looks at how category insights provide numerous benefits for your brand and category management through quantitative and...
This blog post outlines the four elements of a market research study that are worth investing in for smarter business decisions.
This blog explains the options brands have when it comes to quickly running a category insights study for high-quality, fast,...
Learn about quantilope's modernized approach to Better Brand Health Tracking, leveraging two new concepts: Category Entry Points...
This blog defines what omnibus studies are, where panel respondents typically come from, and why these studies are not the most...
Explore a new approach to brand health tracking in this soda study with two empirically-grounded metrics: category entry points...
Here are five responses you can come back with when someone in your organization tries to convince you that your current research...
Learn why it's so important to always link your market research efforts back to company strategy for effective consumer insights.
Learn all about CPG market research, including ways to run it, why it's important, an example of a CPG market research study, and...
In this blog post, read up on what probability sampling is, different approaches to probability sampling, and how it differs from...
This post explains what cross-tabulation analysis is, how it works, examples, and how to analyze your data sets in new ways with...