Customer feedback is at the heart of any business that is serious about keeping customers happy and attracting new ones. Knowing how customers react and tapping into ideas they have for new or existin...
As COVID-19 restrictions ease, it’s vital to keep your finger on the pulse of your audience’s behaviour and attitudes, helping inform the way you should communicate and tailor your offer. And the best...
Our use of video has changed drastically in the last twenty years. Its power lies in its ability to communicate events from a subjective point of view - so it's not uncommon for us to be able to exper...
This blog post looks at the rationale for conducting market research, as well as how market research survey templates can ensure your research is thorough and insightful.
In this blog, we look at how market segmentation can help bring a deeper understanding of the target market, and how marketing and sales activities benefit as a result.
In this blog post, learn why logo design testing is important and how market research can help optimize a logo’s impact.
Agile working has been a hot topic for a while, and with good reason. It’s a way of working that strips away time-consuming tasks and focuses on maximizing efficiency. While agility is of course appli...
Written by Dr. Jannik Meyners, Director of Data Science at quantilope.
In this blog post, learn what data saturation is, how it relates to qualitative research practices, and how to leverage quantilope's video research solution: inColor.
quantilope's Credit Card syndicated study explores how 385 US consumers went about choosing their credit card(s), the most sought benefits of a card, and future credit card expectations.
In this blog post, learn how to improve your market research process with quantilope's end-to-end Insights Automation platform.
Quantitative research can be a great starting point for understanding consumers, while qualitative research is a fantastic way to discover emerging consumer views and dive deep into quantitative data.
In this blog post, learn the different approaches to building a market growth strategy and how quantilope can help.
In this blog post, learn the main differences between two very commonly used advanced research methodologies: MaxDiff and Conjoint analysis, and when to leverage each.
Over the past few weeks, all across the globe, co-workers and clients have been getting fascinating glimpses into each others’ homes. Seeing people’s surroundings might give us unexpected insights int...
In this blog post, learn how to leverage an automated Van Westendorp Pricing Model to inform your company's pricing strategy.
In this blog post, learn what an insights platform is, when your company should consider adopting one, and how quantilope can arm your brand with valuable qualitative insights.
In this blog post, learn what an insights platform is, when your company should consider adopting one, and how quantilope's Insights Automation Platform provides value to our clients.
In this blog post, learn what A/B testing is, when to use this form of research, and how quantilope can help.
In this blog post, learn what an agile transformation could look like for your research department, and how quantilope can help.