Resources

What Is an Insights Platform and When To Adopt One

In this blog post, learn what an insights platform is, when your company should consider adopting one, and how quantilope's Insights Automation Platform provides value to our clients.

A Guide to Using an A/B Testing Framework

In this blog post, learn what A/B testing is, when to use this form of research, and how quantilope can help.

What To Know Before Starting an Agile Transformation in Research

In this blog post, learn what an agile transformation could look like for your research department, and how quantilope can help.

quantilope Welcomes Wanda Cadigan as Senior Vice President of Global Marketing

quantilope warmly welcomes Wanda Cadigan as new Senior Vice President of Global Marketing to lead and scale our organization’s go-to-market strategy. Wanda joins quantilope with an extensive backgroun...

Out With 2021, in With quantilope's Brand New Consumer NOW Index

Since early 2020, quantilope recognized the value in tracking consumer behaviors and sentiments and thus launched our Consumer NOW Index tracking study.

What Is TURF Analysis and How To Use It in Your Customer Research

In this blog post, learn the basics of a TURF analysis, examples of how it's used in market research, when to use a TURF, the advantages of doing so, potential limitations, and how quantilope can help...

What Is Key Driver Analysis and How To Use It in Your Customer Research

In this blog post, learn what a Key Driver analysis is, how to determine drivers and key performance indicators, the benefits of running this type of advanced method, and how to do so.

What Is MaxDiff and How To Use it in Your Customer Research

In this blog post, learn what a MaxDiff analysis is, when to use it, why it's advantageous, and how quantilope can help.

Thank you for a great year. We look forward to 2022!

We warmly thank all our customers and partners, friends and quantilope fans worldwide for a great year together in 2021! Thank you for your amazing support and collaboration - we are looking forward t...

quantilope ranks among Germany's fastest growing tech companies

quantilope has been honored with Deloitte’s Technology Fast 50 Award for the third time in a row! Our Insights Automation platform has propelled the company again into Germany’s Top 50 fastest growing...

Applying quantilope inColor to Capture Qualitative Cat Food Insights

Demonstrating quantilope's new qualitative video research solution, inColor, this study captured insights from several cat owners on how they go about feeding their cats.

quantilope's Gaming Segmentation Study

To showcase quantilope’s latest automated, advanced method: Segmentation, we surveyed n=1505 US Gamers to divide the overall Gaming market into actionable segments.

quantilope Launches Automated Solution to Need-based Segmentation

quantilope is excited to announce the launch of our newest automated method on our Insights Automation platform: Segmentation!

quantilope Tracking Study: Four Waves of Mattress Insights

See what four waves of tracking data can show you about a brand and a category's performance with quantilope's Mattress Tracker.

quantilope Welcomes Joe Henriques as New US President to Lead and Scale American Business Unit

quantilope has appointed Joe Henriques as its new US President to lead the organization’s American Business Unit.

quantilope Acquires Video Research Company Plotto, Launching inColor for Automated Qualitative Market Research

quantilope acquires UK-based qualitative video research company Plotto, adding a new dimension to the research process.

quantilope Acquires Video Research Company Plotto, Launching inColor

quantilope acquires UK-based qualitative video research company Plotto, adding a new dimension to the research process.

Formerly at GfK, Carl West Joins As Client Development Director for UK

Carl West, formerly Client Success Director at GfK in London, is the new Client Development Director EMEA. In his new function, he is responsible for expanding quantilope's insights automation platfor...

Consumer NOW Index: A Mid-Year Review of 2021 Consumer Sentiment

quantilope’s Consumer NOW Index 2021 Mid-Year Report provides an update on consumer well-being, top consumer principles, and a sneak peek into our revamped tracker.

quantilope Welcomes Stan Sthanunathan As Strategic Board Advisor

Respected market research industry leader Stan Sthanunathan is joining quantilope as a strategic board advisor. Stan Sthanunathan has significantly transformed the departments and management of insigh...