This blog post will cover how to create an effective brand tracking survey to closely understand brand awareness, brand perception, and more.
In this post we look at concept testing, a highly valuable way to screen ideas before they go live.
Knowing what to look for in your market research tool is a great starting point, but sometimes you might not even know where to start. Based on the collaborative experiences of our classically-trained...
This blog post looks at how large a sample size should be for reliable, usable market research findings.
In this blog post, we will see how the product development process should be guided by market research at every step for the best chance of success.
As consumers, we can feel it in our pockets and hear constant rumblings across news stations and news notifications. As business leaders and teammates, we’re aware of, and participate in conversations...
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup company.
In the sections below, explore why ad testing is important for capturing insights into ad concepts before launch, key considerations to keep in mind when crafting your advertisements, and how to choos...
This post covers how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and communications.
This blog explores how a customer insights dashboard can bring real value to a company’s strategic and tactical decision-making.
This blog highlights the six key steps in the market research process, from planning a study questionnaire to data collection, analysis, and the final delivery of research findings.
This quantilope syndicated study captures a variety of cable media usage and attitude metrics from 1,000 US consumers, representative of the general US population.
Here at quantilope we're bringing vox pops and video insight into the future by offering the platform inColor to gather privately shared video responses to your market research.
The willingness of so many to share the intimate details of their lives, coupled with the rapid development of technology allowing them to do so, presents numerous unprecedented opportunities for rese...
If you’re thinking about using video to enhance your market research or promote your business, or if you’ve already used it but would like inspiration on how else it could help you, you’ve come to the...
Two of inColor’s favourite things are authentic video and helping our customers achieve greater reach amongst their target audience. Fortunately, with video marketing, the former leads directly to the...
“When she smiled, her eyes lit up like a pinball machine when you win a bonus game.” — Grant Naylor, Red Dwarf
Not only are more people comfortable recording themselves on video, for some expressing themselves in this way is easier and a lot of fun. This is great news for market research.
So you’ve decided you’d like to harness the power of film and dive into the world of video surveys. Great decision – you’ll be amazed at how much life video injects into your research. Before you star...
An update on potential uses of emotion analytics that could be just around the corner...