Ad Campaign Effectiveness Measurement: How to Measure Campaign Impact
The blog explores ad campaign effectiveness measurement - including what it is, how to go about it, the benefits of doing so, and...
Ad Creative Testing: Ensuring Your Ads Resonate with Your Audience
The blog explores ad creative testing - including what it is, its benefits, best-practices to keep in mind, and helpful market...
Brand Tracking Best Practices: From Data Collection to Actionable Insights
This blog covers brand tracking best practices - from key elements to keep in mind while building your tracking study, to common...
quantilope is the #1 Technology Provider for Market Research in 2024!
quantilope's rankings climb in this year's GRIT (Greenbook Research Industry Trends) Business and Innovation Report - coming in as...
13 Essential Brand Metrics to Track Your Performance
Learn how to enhance your brand with data-driven insights by tracking key brand metrics to measure performance, optimize strategy,...
The Power of Shopper Insights
In this post, we explore consumer shopper insights and shopper insights examples to highlight how brands can benefit from this...
Wave 7 of quantilope's Direct-to-Consumer (DTC) Mattress Tracker
Wave 7 of quantilope's DTC mattress tracker includes the recent addition of Better Brand Health Tracking's Mental Advantage...
Two Waves of Better Brand Health Tracking for the Body Wash Category
Explore this body wash Better Brand Health Tracking study covering 10 brands, from newcomer Lumē to industry giant Dove, with...
Better Brand Health Tracking for the Service Industry (Car Insurance)
Explore quantilope's BBHT in the service category - tracking Progressive and nine other car insurance providers among those who...
The Essential Guide to Idea Screening: Turning Concepts Into Reality
In this guide, we'll break down the essentials of idea screening, starting by defining its purpose and exploring the top...
The New quantilope Brand Experience
Introducing quantilope's new brand experience featuring a brighter, fresher look and feel.
Unleash Brand Growth With Our Better Brand Health Tracking Certification
This Certification Course from the quantilope Academy empowers researchers to learn how to effectively grow their brand through...