Ready to align with the latest market research trends and modernize your brand health tracking approach? This Better Brand Health Tracking (BBHT) Certification Course - inspired by the work of The Ehrenberg-Bass Institute’s acclaimed brand growth expert, Jenni Romaniuk, will change the way your brand thinks about, understands, and acts on brand tracking insights.
Table of contents:
- Why Better Brand Health Tracking matters
- What you'll learn in the course
- What’s involved
- Who should enroll
- Upon completion
- Ready to transform your brand growth strategy?
Why Better Brand Health Tracking matters:
The unique metrics gained through BBHT are the keys to unlocking full potential for your brand. Going beyond measuring brand equity alone, BBHT metrics empower researchers to make more informed business decisions. Through learning about and understanding Category Entry Points (CEPs), Mental Availability analysis, and Mental Advantages, you'll be able to anticipate market trends, identify growth opportunities, optimize your marketing and messaging strategies, and ultimately drive sales for a stronger, more resilient brand.
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What you'll learn in the course:
- The foundations: A deep dive into designing effective brand tracking surveys with CEPs, Mental Availability analysis, and Mental Advantage analysis - including how quantilope's platform brings all metrics together for an actionable brand story.
- Key Mental Availability metrics: Understand and interpret the four main pillars of Mental Availability: Mental Market Share, Mental Penetration, Network Size, and Share of Mind.
- Mental Advantage analysis: Uncover your brand's unique strengths and weaknesses relative to competitors, revealing untapped and actionable opportunities for growth.
- Real-world applications: See BBHT concepts in action with quantilope's syndicated soda study, demonstrating how brand tracking software can quickly turn data into decisions.
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What’s involved:
This BBHT Certification Course is a dynamic blend of engaging video content and interactive learning experiences, designed to be completed in about one to two hours.
You'll:
- Demystify complex concepts: Our visually-captivating videos make even the most challenging ideas easy to grasp, ensuring you understand the science behind brand growth
- See the concepts in action: Witness the practical application of BBHT through our syndicated soda study, demonstrating how quantilope's automated platform can quickly turn data into decisions
- Solidify your learning: Interactive quizzes and exercises help you retain information and apply it to any real-world scenario
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Who should enroll?
With the BBHT Certification Course, we've made complex concepts like how to measure brand value accessible so that anyone in the market research community can benefit from the learnings - regardless of their current experience level. This course is for anyone looking to stay ahead of the curve and master the latest brand health tracking techniques. Whether you're a seasoned researcher or new to brand tracking metrics, you'll gain valuable insights and practical skills to elevate your brand's performance.
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Upon completion:
You'll not only walk away with a deep understanding of Better Brand Health Tracking, but you'll also earn an official certification to showcase your expertise. Plus, you'll gain access to our soda study dashboard for hands-on exploration of real-world brand insights!
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Ready to transform your brand growth strategy?
Enroll today and unlock brand health tracking’s best practices. This course is available to everyone in the market research community, at no charge!
Click here to start your Better Brand Health journey, or get in touch below!
