Resources

Detect Underlying Insights With a Multi Implicit Association Test (MIAT)

In this blog, learn about quantilope's newest method: multi-implicit association testing (MIAT).

Using a MIAT To See What Consumers Really Think About 6 Major Airlines

Pack your bags for a journey through consumers' implicit associations with six major airlines!

Ad Tracking Research Guide

This blog explains what ad tracking research is, what you can measure with this kind of research approach, why it’s important, and how quantilope can help.

Optimize Audience Reach with the quantilope Academy's TURF Course!

Are you ready for another quantilope Academy advanced method course? Our TURF Analysis course is now available, which is an advanced method that stands for Total Unduplicated Reach and Frequency Analy...

How To Run a Category Insights Study - We Promise It's Easy!

A key part of knowing your brand’s category means understanding the consumer landscape in which it sits. In this blog, we look at how category insights provide numerous benefits for your brand and cat...

4 Elements of Market Research That Are Worth Your Insights Budget

This blog post outlines the four key components of market research that are worth investing in for smarter business decisions. These are the elements every insights team should look for when consideri...

Your Boss Asked For Category Insights To Be Ready Yesterday - Now What?

This blog post will explore how quickly you can run a category insights study, how quantilope can help, and an example of category insights findings.

quantilope Launches a Modernized Better Brand Health Tracking Solution

Can you relate to any of the following? Current brand tracking solutions are not efficient (in terms of cost or time) Brand tracking outcomes aren’t always actionable or relevant We need our tracking ...

What Are Traditional Omnibus Surveys? (+10 Reasons They're Not Effective)

In this article, we explore what traditional omnibus surveys are in market research and why they don’t work for providing high-quality, actionable, tailored insights about your target audience.

A Refreshing Take on Soda Brand Health Tracking

quantilope's syndicated Better Brand Health Tracker in the soda category is the first to leverage the new BBHT model within the Consumer Intelligence Platform.

How and When To Use Every Advanced Method quantilope Offers

In this blog, learn about each of quantilope’s 12 advanced research methods and examples of when to leverage them in your quantitative research studies.

5 Responses When You Hear 'Our Current Research Process is Fine!'

We all know the phrase, ‘Don’t fix what’s not broken’. But what if it was something that might not be broken, but had the potential to be a whole lot better?

Here's Why You Need To Tie Research to Company Strategy

In this blog post, learn why you should always tie your research efforts back to overall company strategy to maintain corporate-level consistency, cost efficiencies, and more.

How To Run Market Research for CPG Companies

As a consumer-facing company, there are few things more valuable than data-supported consumer insights. Consumer packaged goods (CPG) market research is one of the best ways to understand what consume...

Probability Sampling: Types, Methods, Examples, and Uses

In this blog, learn all about probability sampling in market research - including what it is, types of this sampling method, advantages of probability sampling, and how/when to use it.

Your Guide to Cross-Tabulation Analysis

This blog explains what cross-tabulation analysis is, how it’s traditionally been done with research agencies, and quantilope’s approach to making data analysis quick, intuitive, and automated.

Cluster Sampling: Types, Advantages, Limitations, and Examples

In this blog, we will explain what cluster sampling is, how it differs from other common sampling methods, the types of cluster sampling available, the advantages of using it, and examples.

Leveraging Market Research Dashboards To Visualize Survey Data

After wrapping up a research study, are you typically left with a data file wondering how to display your survey results in an impactful way?

Increase Your Expertise With quantilope Academy's MaxDiff Course!

Exciting news - the quantilope Academy has just rolled out its first advanced method course: Count-Based Maximum Difference Scaling! That’s a mouthful - so we generally just refer to this as ‘MaxDiff’...

Time-Consuming Research Tasks You Can Automate With quantilope

Market research hasn’t always been quick. Traditionally, it took a substantial amount of time to properly set up a questionnaire, write programming logic, test the functionality, reach out to panel pr...