We're thrilled to announce that the Brand Health Tracker Course is now live in the quantilope Academy!
This blog explores brand health tracking - including what it is, how to measure it, and important brand health tools for monitoring over time.
This blog post walks you through what brand equity is, certain brand equity metrics that you’ll want to measure in a market research study, and how to go about doing so with quantilope.
In this blog, learn about quantilope's newest method: multi-implicit association testing (MIAT).
In this blog post, learn the main differences between two very commonly used advanced research methodologies: MaxDiff and Conjoint analysis, and when to leverage each.
Pack your bags for a journey through consumers' implicit associations with six major airlines!
In this post we look at concept testing, a highly valuable way to screen ideas before they go live.
Knowing what to look for in your market research tool is a great starting point, but sometimes you might not even know where to start. Based on the collaborative experiences of our classically-trained...
Are you ready for another quantilope Academy advanced method course? Our TURF Analysis course is now available, which is an advanced method that stands for Total Unduplicated Reach and Frequency Analy...
This blog explains what ad tracking research is, what you can measure with this kind of research approach, why it’s important, and how quantilope can help.
