How To Measure Brand Preference: A Comprehensive Guide
Learn how to measure brand preference with key survey metrics and data analysis. Discover insights to gauge customer loyalty and...
Market Research Questions: What to Ask for Better Insights
This blog explores the different types and formatting options for market research questions, and how asking the right questions...
How To Do Market Research for a Startup
This blog explains why it’s essential to conduct thorough market research before drawing up a business plan for your startup...
Cluster Sampling: Methods, Advantages, Limitations, and Examples
In this blog, learn what cluster sampling is, types of cluster sampling, advantages to this sampling technique and potential...
Market Research Process: Six Steps to Follow
The six key steps in the market research process: from planning a study questionnaire to data collection, analysis, and the final...
Unlocking Your Brand’s Potential With White Space Analysis
Discover how white space analysis can uncover hidden opportunities and drive growth in your business with our comprehensive guide.
Consumer Insights: How To Use Them, Benefits, and Use Cases
Learn how to capture consumer insights through market research on quantilope's platform for real-time, actionable data.
6 Types of Survey Biases and How To Avoid Them
This post outlines some of the common forms of survey biases (such as order bias, non-response bias, etc.), and ways you can avoid...
Van Westendorp Price Sensitivity Meter Questions
In this blog post, review the four main questions asked in every Van Westendorp/Price Sensitivity Meter (PSM) research study to...
What is an Implicit Association Test (IAT)? Types and Examples
Learn how the Implicit Association Test can reveal underlying, or subconscious, consumer attitudes toward categories, brands, and...
Beyond the AI Hype: quantilope's New AI in Market Research Course!
Learn all about the quantilope Academy's new AI in Market Research course where we share best practices, expert insights, and...
What Are Quantitative Survey Questions? Types and Examples
Learn all about quantitative research surveys, including types of quantitative survey questions, question formats, and...