Let's Get Tracking With quantilope Academy's Brand Health Course!

We're thrilled to announce that the Brand Health Tracker Course is now live in the quantilope Academy!

Brand Health Tracking: How To Measure + Helpful Monitoring Tools

This blog explores brand health tracking - including what it is, how to measure it, and important brand health tools for monitoring over time.

How To Measure Brand Equity

This blog post walks you through what brand equity is, certain brand equity metrics that you’ll want to measure in a market research study, and how to go about doing so with quantilope.

Detect Underlying Insights With a Multi Implicit Association Test (MIAT)

In this blog, learn about quantilope's newest method: multi-implicit association testing (MIAT).

MaxDiff vs. Conjoint Analysis: When To Use Each for Market Research?

In this blog post, learn the main differences between two very commonly used advanced research methodologies: MaxDiff and Conjoint analysis, and when to leverage each.

Using a MIAT To See What Consumers Really Think About 6 Major Airlines

Pack your bags for a journey through consumers' implicit associations with six major airlines!

Concept Testing: Methods, Survey Design, and Examples

In this post we look at concept testing, a highly valuable way to screen ideas before they go live.

7 of the Best Market Research Tools To Use in 2023

Knowing what to look for in your market research tool is a great starting point, but sometimes you might not even know where to start. Based on the collaborative experiences of our classically-trained...

Optimize Audience Reach with the quantilope Academy's TURF Course!

Are you ready for another quantilope Academy advanced method course? Our TURF Analysis course is now available, which is an advanced method that stands for Total Unduplicated Reach and Frequency Analy...

Ad Tracking Research Guide

This blog explains what ad tracking research is, what you can measure with this kind of research approach, why it’s important, and how quantilope can help.