Brand health tracking is a way for brands to monitor how their brand is performing in the market over time - both in terms of sales/revenue and how consumers perceive their brand.
This blog explores brand health tracking - including what it is, how to measure it, and important brand health tools for monitoring over time.
We're thrilled to announce that the Better Brand Health Tracking course is now live in the quantilope Academy!
This blog post walks you through what brand equity is, certain brand equity metrics that you’ll want to measure in a market research study, and how to go about doing so with quantilope.
In this blog, learn about quantilope's newest method: multi-implicit association testing (MIAT).
Pack your bags for a journey through consumers' implicit associations with six major airlines!
This blog explains what ad tracking research is, what you can measure with this kind of research approach, why it’s important, and how quantilope can help.
Are you ready for another quantilope Academy advanced method course? Our TURF Analysis course is now available, which is an advanced method that stands for Total Unduplicated Reach and Frequency Analy...
A key part of knowing your brand’s category means understanding the consumer landscape in which it sits. In this blog, we look at how category insights provide numerous benefits for your brand and cat...
This blog post outlines the four key components of market research that are worth investing in for smarter business decisions. These are the elements every insights team should look for when consideri...
This blog post will explore how quickly you can run a category insights study, how quantilope can help, and an example of category insights findings.
Can you relate to any of the following? Current brand tracking solutions are not efficient (in terms of cost or time) Brand tracking outcomes aren’t always actionable or relevant We need our tracking ...
In this article, we explore what traditional omnibus surveys are in market research and why they don’t work for providing high-quality, actionable, tailored insights about your target audience.
quantilope's syndicated Better Brand Health Tracker in the soda category is the first to leverage the new BBHT model within the Consumer Intelligence Platform.
In this blog, learn about each of quantilope’s 12 advanced research methods and examples of when to leverage them in your quantitative research studies.
We all know the phrase, ‘Don’t fix what’s not broken’. But what if it was something that might not be broken, but had the potential to be a whole lot better?
In this blog post, learn why you should always tie your research efforts back to overall company strategy to maintain corporate-level consistency, cost efficiencies, and more.
As a consumer-facing company, there are few things more valuable than data-supported consumer insights. Consumer packaged goods (CPG) market research is one of the best ways to understand what consume...
In this blog, learn all about probability sampling in market research - including what it is, types of this sampling method, advantages of probability sampling, and how/when to use it.
This blog explains what cross-tabulation analysis is, how it’s traditionally been done with research agencies, and quantilope’s approach to making data analysis quick, intuitive, and automated.