Master the Art of Tracking with quantilope's Certification Course
Learn how to design surveys that are effective at capturing insights, but also engaging and interesting for respondents...
Van Westendorp Price Sensitivity Meter Questions
In this blog post, review the four main questions asked in every Van Westendorp/Price Sensitivity Meter (PSM) research study to...
A Full Year of Better Brand Health Tracking in the Soda Category
Explore five waves of quantilope's Better Brand Health Tracking study in the soda category, showing a positive shift for diet...
Non-Probability Sampling: When and How To Use It Effectively
In this blog post, learn what non-probability sampling is, how it differs in methodology from probability sampling, when to use...
Survey Results: How To Analyze Data and Report on Findings
Best practices on how to effectively analyze survey results and report on findings, along with common analysis/reporting mistakes...
Brand Value: What It Is, How To Build It, and How To Measure It
This blog focuses on how to measure brand value - including the metrics and elements that contribute to brand value and how it...
What Are Brand Perceptions and How Can You Measure Them?
In this blog, learn what brand perceptions are, why they're important to measure, and the different options you have for brand...
How Can Brands Build, Measure, and Manage Brand Equity?
In this blog, learn how to build, monitor, and manage your brand equity over time to stand out among competition, justify premium...
How To Use a Brand Insights Tool To Improve Your Branding Strategy
This blog explores how to use a brand insights tool like quantilope to improve your brand strategy and important business...
quantilope's 5th Consecutive Year as a 'Fastest Growing Tech Company'
quantilope has again been honored with Deloitte's Technology Fast 50 Award for the fifth year in a row - recognizing the fastest...
Better Brand Health Tracking: What's the 'Takeout' Soda Brand?
Explore multiple waves of quantilope's brand health tracking study in the soda category, with Category Entry Points, Mental...
Better Brand Health Tracking Series: Mental Advantage Analysis
Explore the latest analysis for Better Brand Health Tracking: Mental Advantage which highlights a brand's higher-than-expected...