Ad Copy Testing Surveys: Example Questions and Use Cases
Learn how and when to leverage ad copy testing as part of your research strategy - such as testing the relevance or believability...
Measuring Brand Health: Brand Awareness vs. Mental Availability
Explore the difference between brand awareness (a common brand health metric in traditional brand funnel studies) vs. modernized...
What Is Generative AI in Market Research and How Can It Help You Do More?
Learn about Generative AI in market research – including what it is, what it can be used for, and key factors to consider when...
Branding Questionnaire: 12 Questions To Ask When Developing a Brand Identity
This post explains what a branding questionnaire is, brand questions to ask to define your brand identity, and an example of a...
What Are Brand Perceptions and How Can You Measure Them?
In this blog, learn what brand perceptions are, why they're important to measure, and the different options you have for brand...
How To Validate Ideas With Concept Testing
In this article, learn what concept testing is, how to run this type of market research, and how quantilope’s advanced...
What Forrester’s Consumer Intelligence Platforms Report Means for Researchers
This blog highlights what Forrester's new Consumer Intelligence Platforms Landscape Report tells us about where the market...
How To Contextualize Your Research Through Benchmarking
In this blog post, learn about the importance of benchmarking data for contextualizing and comparing data from future studies.
Celebrating Two Years of quinn! | Milestones, Developments, & Learnings
Two years since launching our AI Research Partner, check out quinn's most impressive update yet – with enhanced AI features, user...
How To Use Market Research To Create a Retail Pricing Strategy
In this blog post, we’ll demonstrate how to leverage market research to create a retail pricing strategy that works for your...
.png)
How Planted Translated Category Entry Point Insights Into Brand Strategy
Learn how Planted leveraged quantilope's platform to uncover Category Entry Points and Mental Availability metrics to make...
Five Market Research Trends To Watch in 2025
Read up on the six biggest market research trends to look out for in 2025, and why your business should take note to stay...