In this blog, we’ll look at how concept testing amongst a brand’s target audience provides confidence when introducing new ideas to the market.
You’ve made it to our final post of the brand health tracking blog series highlighting the reasons you should care about this modernized approach. And if you haven’t read the earlier series’ posts, yo...
To put our new brand health tracking approach into context, let’s explore our process from start to finish with our soda category tracking study.
You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...
In this blog post, learn how to leverage an automated Van Westendorp Pricing Model to inform your company's pricing strategy.
If you read our last post in our brand health tracking series, you might be wondering what the big deal is about Category Entry Points (CEPs) and Mental Availability (MA) - two empirically-grounded co...
This blog explores what choice-based conjoint is and how the advanced method can be effectively used for insightful pricing research.
In this next post in our series, we highlight two empirically-grounded market research concepts for brand health known as Category Entry Points (CEPs) and Mental Availability.
Brand health tracking is a way for brands to monitor how their brand is performing in the market over time - both in terms of sales/revenue and how consumers perceive their brand.
This blog post helps researchers understand how to automate their A/B testing process for more efficient market research insights.
