Resources

Introducing...the quantilope Academy!

Have you heard? quantilope has rolled out the quantilope Academy to enhance individuals’ knowledge and expertise within quantilope’s automated research platform.    

10 Online Survey Best Practices: Tips for Effective Surveys

We may be biased, but launching an online market research survey is an exciting event! You’re eager to hear what consumers will say and what their opinions mean for your business. Amidst all the excit...

The Top 6 Consumer Trends To Watch This Year

We’re now officially well into the new year, so what better time to do a final reflection on the consumer trends of last year, and look ahead to 2023?

How To Use Product Price Optimization To Maximize Business Goals

Most businesses would say that one of their top aims is to grow profits - a simple goal, but not always a simple process to get there. Other businesses may aim to increase their market share, while ot...

How To Use Market Research To Create a Retail Pricing Strategy

Creating a retail pricing strategy is key to the success of any retail business - and any retail pricing strategy needs to be tested with market research. Market research allows businesses to understa...

How To Test Claims for Consumer Products

All products boast claims of how they will improve buyers' lives - from making their teeth whiter to mowing their lawn more easily, delivering a superior coffee-making experience, and so on. But which...

Take a Walk Through the Sneaker Category via Implicit and Video Research

'Kick' back, relax, and 'take a walk' in US consumers' shoes with these sneaker insights...Did we lose you with the puns? We hope not, because this study is almost shoe good to be true. 

How To Capture Honest Answers on a Survey

Do you ever find yourself questioning how accurate your survey results are? You’re not the only one. At quantilope, we know the value survey insights can provide brands and make sure that all clients ...

The Retail Insights That No One Seems To Be Talking About (but We Are)

Retail consumer insights aren't groundbreaking - this we know. Any business can easily search for stats on where people are shopping, what they're buying, in-store vs. online preferences, etc. Yet, th...

Market Research Questions: What to Ask for Better Insights

You see the value in market research and have support from your stakeholders to get started on some projects, but when you sit down to draft your questionnaire, you don’t quite know where to start. So...