Uncover key consumer insights with quantilope’s end-to-end, automated market research platform, combining advanced methodologies, real-time tracking, and AI-powered analysis to deliver actionable insights at the speed your business needs to stay competitive.
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The platform approach to market research
In contrast to traditional market research agencies, market research platforms offer a modernized way to efficiently capture and act on insights before it’s too late to make an impact. With platform solutions, businesses can easily scale their research projects, be more hands-on with their insights process, and support business intelligence initiatives.
Below are a few reasons why businesses are opting for platform approaches over traditional means of market research.
Maintain pace with modern business
Today’s insights professionals are being asked for more consumer insights and in quicker timeframes – something we call the Research Dilemma. Platform solutions make this possible through the real-time monitoring of consumer behaviors and trends. As soon as new data is available in the platform (aka, as soon as respondents complete and submit their surveys), business leaders can start making decisions long before fieldwork is complete. Organizations no longer have the option of waiting for long study turnaround times, relying on communications from various agency teams, or waiting on someone to manually populate a final report. Brands need to act quickly, as changes are happening, and platforms allow them to do so in a matter of days, not weeks or months.
Centralized insights repository
Say goodbye to individually siloed studies and fragmented knowledge across an organization. Platforms serve as a resource hub, providing direct access to data sets and final deliverables without any risk of version control issues. This centralized hub democratizes consumer insights across your organization, fostering a data-driven culture, enabling easier cross-study analysis, and ensuring valuable knowledge is preserved and easily accessible for future decision-making.
Future scalability
Research needs will undoubtedly evolve as your brand grows and market dynamics shift. Platforms are built with future scalability in mind, making it easy to track new metrics as needed, explore new markets or consumer segments, and add expanded product lines into studies. This flexibility offers a significant advantage over traditional research options, where making these kinds of changes often involve a lot of manual changes and passing the questionnaire back and forth across teams. With platforms, you don’t need to start from scratch to make a change or worry about significant time delays and version control issues; simply edit, add, or delete what’s necessary and continue on with your data collection.
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quantilope’s comprehensive market research platform
quantilope’s all-in-one solution empowers businesses to move beyond surface-level or basic consumer data by making advanced methods for consumer insights accessible to everyone, regardless of market research background or expertise. quantilope’s Consumer Intelligence Platform is the market research platform with the largest number of automated advanced methods, housing everything in one spot – from survey creation to fielding, analyzing, and reporting.
With this end-to-end workflow, quantilope redefines what it means to run market research surveys. Organizations no longer have to juggle between various vendors or survey tools, rely on behavioral science or data processing teams, or spend hours manually reporting on their findings. With quantilope, businesses get the consumer insights they need, in a fraction of the time it typically takes with traditional market research agencies.
Beyond traditional research tools
So just how does quantilope separate itself from traditional research tools and providers?
As highlighted above, market research has traditionally been a long and cumbersome process, starting with an idea for a survey and then bounced around between different agency teams (i.e., survey programmers, panel teams, data processors, behavioral scientists, and reporting teams).
quantilope took these siloed processes and programmed them all into a one-stop platform where researchers could be hands-on throughout every stage of their project – even for complex methodologies that researchers have never leveraged before. quantilope uses automation throughout the platform to take care of the tedious, manual processes researchers are used to. With intuitive survey building, automated data cleaning flags and filters, and instant reporting with the help of quantilope’s AI co-pilot, quinn, researchers can simultaneously be more hands-on with their study, while being responsible for even fewer manual tasks.
Another key differentiator between traditional agency processes and quantilope’s platform is the ability to seamlessly collaborate among team members and quantilope’s research consultants. Within quantilope’s platform, researchers can tag colleagues into questions or comments, ask their quantilope research team for guidance, or lean on quinn for custom research assistance. All changes made to a survey, report, or dashboard update automatically for everyone with access to the study. Because of this collaboration, researchers can spend more time on strategic thinking and data interpretation rather than operational complexities.
Ranked #1 Technology Supplier for Market Research
quantilope’s commitment to innovation and excellence is recognized industry-wide. In Greenbook’s 2024 GRIT (Greenbook Research Industry Trends) Report, quantilope was ranked the #1 Technology Supplier for Market Research. This acknowledgment is a testament to quantilope’s continued efforts to provide best-in-class market research solutions that keep up with the pace of change businesses need to stay relevant.
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Three powerful platform products
quantilope’s Consumer Intelligence (CI) Platform is comprised of several synergistic research solutions designed to meet any market research needs. These solutions are CI Advanced, CI Tracking, and CI Predictive AI.
CI Advanced: Automated advanced method research
quantilope’s CI Advanced solution arms researchers with the largest suite of automated, advanced research methods for in-depth projects that answer the ‘why’ of key business questions. From new product development to market campaign launches and target audience segmentations, quantilope’s suite of advanced methods are easy to use for researchers of any skillset – democratizing access to rich, complex, actionable consumer insights that go beyond standard usage & attitude metrics (which typically only answer the ‘what’ and not the ‘why’ or ‘how’).
Learn more about quantilope's CI Advanced solution
CI Tracking: Automated brand health monitoring
CI Tracking is quantilope's solution for real-time brand tracking, benchmarking performance, and consumer sentiment analysis. With CI Tracking, easily stay ahead of market trends and understand your brand's position with real-time insights. This automated solution allows you to make agile, data-driven decisions and discover growth opportunities by consistently monitoring key metrics, brand perceptions, and competitive landscapes.
Learn more about quantilope's CI Tracking solution
CI Predictive AI: Automated predictive asset testing
quantilope has partnered up with Brainsuite – a leading AI platform to predict and maximize marketing effectiveness. With this partnership, quantilope users now have access to several Brainsuite solutions that can predict the impact of marketing assets before they launch in the market. Brainsuite’s Attention tool allows users to upload visuals and predict where consumer attention will fall within the asset; their Pack on Shelf solution analyzes and optimizes packaging designs to make sure they stand out against competitors; the Shopper solution uses AI to understand how the brain processes images and text at point-of-sale; and the Social Media Video solution helps brands break through the noise by generating a scene-by-scene analysis of video assets across different platforms.
Using Brainsuite alongside quantilope’s Consumer Intelligence Platform gives researchers a comprehensive solution to ensure their brand and marketing efforts are generating maximum impact.
Learn more about Brainsuite’s partnership with quantilope
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How quantilope’s platform works
Whichever product you choose (CI Advanced, CI Tracking, CI Predictive AI), quantilope simplifies the entire market research, prioritizing ease and usability.
Step 1: Easy research setup
Build online surveys using quantilope’s user-friendly library of customizable, pre-built templates or build your survey from scratch. Seamlessly add any of quantilope's 15 fully automated advanced methodologies directly into your survey design, or turn on tracking waves for tracking projects with the click of a few buttons. Customize your study further by adding images for asset testing or brand colors/logos. Test your survey in ‘participant view’ to make sure your study has the look/feel you’re after, with built-in guardrails to ensure your survey logic is also sound. Once you’re ready to go live, you’ll move over to the fielding section of the platform.
Step 2: Global respondent access
Connect your study with any global audience or data source of choice (such as a panel provider or your own-supplied list of participants!). quantilope partners with many vetted panel suppliers to ensure high-quality, trusted feedback with a wide reach to ensure they can find the audience you need. Set precise quotas and screening criteria based on your necessary audience demographics and launch your study instantly, ensuring you reach the right people and achieve optimal response rates. Once your study is live, you can move onto quantilope’s ‘Field’ tab to monitor insights in real-time.
Step 3: Real-time monitoring & analysis
As you collect data, monitor incoming survey responses in real time through dynamic dashboards and data visualization tools. As data collection progresses (i.e. respondents complete and submit your online questionnaire), you can get a head start on your analysis to already begin identifying initial trends and patterns. Build charts to add to your reports or start working on a final dashboard, and watch as these assets update automatically with any new responses, providing an up-to-the-minute view of your research findings.
Step 4: Advanced analysis & insights
During or after fieldwork, dive deeper into your data in quantilope’s Analyze and Reporting sections. Slice and dice your findings by any respondent group, filter on certain samples, or create your own custom variables with niche criteria from your study (i.e., Millennials who live in the Northeast). quantilope’s platform is designed to streamline your journey from insights to strategic, informed decisions without the headaches and bottlenecks of traditional research processes.
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Key platform advantages
While there are many platforms on the market that offer quick consumer insights, many do so by sacrificing quality. quantilope’s platform was designed to offer not just speed, but also substance – giving you the same in-depth, actionable insights you get from a traditional agency project, without the lengthy turnarounds, steep project costs, and outdated processes.
With quantilope, every user (regardless of research expertise) can expect the following advantages:
Largest suite of advanced methods
quantilope’s platform offers 15 advanced research methodologies, fully automated and ready to drop into your survey. This comprehensive suite ensures you have the right tool for any strategic business question.
Below are a few commonly-leveraged advanced methods:
- Maximum Difference Scaling (MaxDiff): Identify what truly matters to your consumers by understanding the relative importance of different product features, benefits, or messages. Use a MaxDiff for a new product launch, to optimize existing product features, or to build your marketing strategies based on what consumers consider the most important elements.
- Choice-Based Conjoint analysis (CBC): Uncover how consumers value different attributes of a product or service and identify the optimal combination. A strong use case for a Conjoint would be during a new product development cycle, when you’re trying to determine which specific elements are most important to incorporate into your final overall offer (i.e. pricing levels, packaging options, product sizes, etc.)
- Implicit Association Test (IAT): Measure subconscious associations consumers have towards brands, products, or concepts, offering a deeper layer of sentiment analysis. Implicit testing helps unveil unspoken biases or perceptions that might be affecting brand or product preference. This method also provides respondents with a fun user experience, asking them to quickly select a letter on their keyboard if they feel an element ‘fits’ or ‘does not fit’ with the brand, product, or category shown.
- Total Unduplicated Reach and Frequency (TURF): Identify the optimal combination of products or messages to reach the maximum number of unique consumers without duplicating your efforts (i.e. reaching the same consumers twice rather than two unique consumers). Use a TURF when planning a product line extension or a media reach campaign to maximize market coverage and get the most for your marketing investments.
- Price Sensitivity Meter (PSM - and also known as Van Westendorp pricing analysis): Determine acceptable pricing ranges for your products or services by understanding consumer price perceptions. Use a PSM to define an optimal price point and an acceptable price range by asking respondents four distinct pricing questions around what they consider expensive or cheap. This advanced method helps businesses balance profitability with market acceptance.
- Key Driver Analysis (KDA): Pinpoint which attributes or factors have the most significant impact on a key outcome, such as purchase intent or customer satisfaction. A common use case for a KDA is to understand what drives customer loyalty. With a KDA, you can focus business improvement efforts on areas with the greatest impact.
These are just a few of quantilope’s advanced method offerings. Each is rooted in automation, making these sophisticated methods accessible to researchers of all skill levels, removing the traditional barriers of complexity and cost often associated with advanced consumer research.
Fully automated end-to-end workflow
As highlighted in the steps above, quantilope's platform users don’t have to manage multiple research solutions to accomplish their consumer insight goals. quantilope makes every effort to reduce tedious, manual research steps so that research professionals can focus on putting their insights to use during important business discussions. The platform also offers API integration so that if businesses do have other tools they want to leverage, they can do so alongside quantilope’s consumer insights.
Integrated AI Co-Pilot: quinn
quinn is your personal, on-demand AI-powered co-pilot integrated directly within quantilope’s platform. quinn is designed to simplify the complexities of custom and advanced method research, acting as a reliable team member throughout your research project. Using quinn’s natural language chat function, researchers can message quinn for technical questions, research guidance, input suggestions, and chart creation requests. quinn takes these requests and instantly generates things like survey question inputs, chart headlines, and entire report summaries. quinn can even translate findings to another language at your request. This powerful combination of human expertise with AI-powered analysis ensures you get the most out of your custom, advanced research.
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Platform success stories
Every day, quantilope’s platform helps clients tackle their research objectives, big or small, simple or complex. Below are just a few testimonials of how quantilope has allowed businesses to put their insights to use in the real world.
quantilope and Florida's Natural
To better understand their category landscape, Florida's Natural turned to quantilope's Better Brand Health Tracking (BBHT) approach for fresh, actionable insights into the refrigerated juice market.
Florida's Natural narrowed in on Category Entry Points (CEPs) to understand what brings shoppers to the refrigerated juice market in the first place. CEPs help brands like Florida's Natural go beyond simple awareness or consideration to understand underlying motivations and needs for shopping in that category. They also leveraged BBHT's key analyses of Mental Availability and Mental Advantages to understand which brands come to mind in those buying scenarios and which perform better than expected.
With quantilope and BBHT, the Florida's Natural team was able to streamline and automate their brand tracking efforts, significantly reducing the time to insights and providing a more nuanced understanding of consumer perceptions and preferences in their category.
Better Brand Health Tracking has helped us move away from a traditional readout to conversations that prompt how we view our category and can fit into consumers’ minds and lives at relevant times with relevant messages.
-Kelly Wade, Senior Director of Marketing at Florida's Natural
quantilope and Organic Valley
Tripp Hugues - Senior Director of Consumer Strategy at Organic Valley, needed a way to closely understand what consumers value in their milk products. In prior research initiatives, Tripp has been left with data where 'everything is important' – making it difficult to confidently act on insights. To navigate this, Tripp opted for quantilope's Implicit Association Testing (specifically, the Single Implicit Association Test (SIAT) and Multi-Implicit Association Test (MIAT) – two of quantilope's automated, advanced research methods).
quantilope's implicit testing helps brands uncover their consumers' underlying, subconscious thoughts and preferences (even ones they may not have been aware they had). Tripp was able to instantly view the implicit findings in real time, slice and dice the data as needed among various consumer groups, and support new marketing campaigns that align with consumer values.
One of the things I love about quantilope as a partner is that they never let me sit there by myself even as a capable DIY user…they push my thinking and get me out of my comfort zone. Having a partner that’s trusted and resourceful has been key for me.
-Tripp Hugues, Senior Director of Consumer Strategy at Organic Valley
quantilope and Kraft
In their search for a tracking solution to understand consumption patterns, usage, behaviors, motivations, and barriers to cream cheese in the US, the Consumer Insights team at Kraft Heinz turned to quantilope's Consumer Intelligence Platform.
With quantilope, Kraft Heinz was able to gather quick, detailed insights to be at the forefront of trends in their category – acting rather than reacting. The team set up a variety of modules within their tracker to focus on key carriers/pairings for cream cheese (such as a cheesecake-specific module). To make it easy for stakeholders to digest information and put insights into action, their tracking dashboards featured a ‘highlight’ section showing the top 2-3 takeaways. As a result, they used data-driven insights to act on an emerging trend for mini foods with their mini cheesecakes campaign – just in time for Easter!
"We couldn’t just go with a standard attitudes and usage tracker where we get the study’s results 3 months later and trends have already changed".
-Abbey Hubregsen, Sr. Consumer Insights Manager at Kraft Heinz
Experience quantilope’s market research platform
Don’t settle for traditional research processes or outdated market research tools that no longer keep up with the pace of the market. Whether you’re looking to run a quick study among your target market to understand product appeal or set up a long-term brand tracking study that captures brand metrics over time to fuel business decisions, quantilope has a product and solution for every research need.
To learn more about quantilope’s real-time, automated platform, get in touch below!
