Automated Choice-Based Conjoint Analysis (CBC)

Choice-Based Conjoint Analysis (CBC) is used to measure preferences (e.g. attribute importance), and the willingness to pay for products and services. CBC asks participants to make trade-off decisions between different products in a competitive environment. These trade-off decisions can then be used to find out how purchase likelihood is influenced by various product attributes, such as brand, price, or technical attributes (e.g. a smartphone's battery life).

quantilope's Choice-Based-Conjoint is fully automated, allowing users to drag and drop the method into their survey instantly, customize as needed, and start seeing results in real-time. 


Benefits of quantilope's automated CBC: 

  • Intuitive real-time market simulator
  • Automated product optimization
  • Predefined analyses for various questions

Check out a quick conjoint demo video here

Applications of quantilope's automated CBC

What is the optimal price for a new product?

In this scenario, the optimal price for the energy drink AMP is $1.39, where the purchase probability is highest at 15%.

What product features do consumers have the greatest willingness to pay a premium price for?

Between a can, glass bottle, and plastic bottle, consumers are willing to pay more for a glass bottle when purchasing an energy drink.

Which product attribute has the greatest impact on a consumers purchase decision?

Product price (42%) and brand (33%) have the greatest impact, accounting for 75% of a consumers purchase decision of energy drinks.

Additional automated methods

Total Unduplicated Reach and Frequency (TURF)

Learn more

Maximum Difference Scaling (MaxDiff)

Learn more

Price Sensitivity Meter (PSM)

Learn more

Request an Automated Conjoint Demo