Automated Multiple Implicit Association Test (MIAT)

Based on neuroscience research, the Multi Implicit Association Test (MIAT) is an implicit research method used to uncover subconscious associations toward multiple brands or products. An MIAT measures which brand or product consumers associate most strongly with certain items (e.g. qualities, traits, emotional goals).

quantilope's MIAT is fully automated, allowing users to drag and drop the method into their survey, add customizations, and watch results populate in real-time. 



Benefits of quantilope's automated MIAT: 

  • Easily uncover deep, unconscious consumer associations.
  • Effortlessly combine analysis from multiple automated implicit methods.
  • Including intuitive KPIs about the distinction and "gravity" of your brand.

Applications of quantilope's automated MIAT

How is my brand positioned against competitive brands in the category?

Among the different vodka brands, Belvedere over indexes on 'status' but falls below the category average on 'curiosity', 'trust', and 'reason'. Tito's out performs both the category average and the other vodka brands in its association to 'freedom' while Svedka has the highest associations to 'trust' and 'reason'.

Is the profile of a brand distinct?

Grey Goose attracts many implicit associations however the brand is not very distinct compared to its competitors.

Additional automated methods

Implicit Single Association Test (SAT)

Learn more

Maximum Difference Scaling (MaxDiff)

Learn more

Key Driver Analysis

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Request an Automated MIAT Demo