Multiple Implicit Association Test (MAT)

Based on neuroscience research, the Multiple Implicit Association Test (MAT) is an implicit research method used to uncover subconscious associations toward multiple brands or products. An MAT measures which brand or product consumers associate most strongly with certain items (e.g. qualities, traits, emotional goals).

Benefits of quantilope's MAT: 

• Easily uncover deep, unconscious consumer associations.
• Effortlessly combine analysis from multiple automated implicit methods.
• Including intuitive KPIs about the distinction and "gravity" of your brand.