Dave's Killer Bread (DKB), a beloved brand known for its commitment to quality, is just one of the brands in Flowers Foods' portfolio and a main player in the company's recent growth.
In this webinar, discover the pivotal role that DIY consumer insights played in DKB’s successful expansion beyond bread into a diverse range of products such as bagels, English muffins, snack bars and protein bars. With a lean team of researchers, Flowers Foods partnered with quantilope to implement a DIY, tech-driven approach to insights, running over 60 advanced method projects on the DKB product line since 2022. These projects used a combination of automated research methodologies to run concept tests, flavor tests, naming tests, pricing tests, and more
Some of these methods include: TURF, MaxDiff, A/B Tests, PSMs, and more leading to data-driven decisions that empowered Flowers Foods to confidently launch new DKB products. The result? Driving significant growth in a competitive market.
Watch the recording to see how teams like yours can run DIY research with quantilope to leverage consumer insights that fuel innovation, brand expansion, and growth.
Key Takeaways
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Confidently launching new products with the help of DIY research
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How small teams can leverage advanced insights to fuel innovation and growth
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How to get clear insights through a powerful research platform
