Skip to content

quantilope & TMRE Event: Strengthen Your Brand Using Mental Advantage

See how you can grow market share through meaningful customer connections by understanding buyers’ needs and motivations.

The Road to TMRE banner image

Aug 05, 2024

quantilope is the Consumer Intelligence Platform for all end-to-end research needs

Access the recording

Most insights teams will know that brand health trackers can be rigid, non-actionable, and inefficient. But brands now have the opportunity to gather actionable insights with a new framework, introduced by Professor Jenni Romaniuk of the Ehrenberg-Bass Institute of Marketing Science, in her book, Better Brand Health.  This new framework covers innovative concepts such as Category Entry Points, Mental Availability, and Mental Advantage analyses.
 

Join quantilope’s Senior Solutions Consultant, Sam Usher to learn more about Mental Advantage Analysis and how you can use it to better understand buyers needs and motivations. 

Access the webinar recording!

Latest Articles

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

Explore a full year of body wash insights in this Better Brand Health Tracking study covering 12 major body wash brands, with a focus on Na...

12 Best Market Research Companies in 2025

12 Best Market Research Companies in 2025

Discover the top market research companies, comparing traditional agencies with modern, automated platforms like quantilope for fast, actio...

Accelerate Consumer Insights with quantilope's Market Research Platform

Accelerate Consumer Insights with quantilope's Market Research Platform

Discover quantilope's market research platform combining advanced methodology, automation, and real-time tracking to deliver actionable co...