Methodologies

At the root of our substance is quantilope's automated advanced research methodologies. Each methodology is customizable with a simple set up process to easily and quickly provide high-quality insights to all of your business needs.

Implicit Single Association Test (SAT)

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Based on neuroscience research, the Single Association Test (SAT) is an implicit research method used to uncover subconscious associations towards a category, brand, or product. An...
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Implicit Multiple Association Test (MAT)

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Based on neuroscience research, the Multiple Association Test (MAT) is an implicit research method used to uncover subconscious associations towards multiple brands or products. An...
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Choice-Based Conjoint Analysis (CBC)

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Choice-Based Conjoint Analysis (CBC) is used to measure preferences, attribute importance, and the willingness to pay for products and services. CBC asks participants to make trade...
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Maximum Difference Scaling (MaxDiff)

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Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to pr...
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Total Unduplicated Reach and Frequency (TURF)

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TURF is used to identify the potential performance of a combination of products, features, or marketing actions. with the greatest performance. TURF analysis will identify which po...
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Key Driver Analysis

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Key Driver Analysis is used to determine how important various drivers (e.g. features, characteristics) are to an outcome, such as brand liking or purchase intention, to prioritize...
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Penalty Reward Analysis (Kano Factors)

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Penalty Reward Analysis (also known as Kano Factors) is used to investigate the type of relationship between an outcome and features used in a Key Driver Analysis. The goal is to u...
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Price Sensitivity Meter (PSM)

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Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumers place in relation to a specific prod...
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A/B Test (Monadic Test)

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A/B Tests (also known as Monadic Tests) are used to compare product concepts, communication ideas, or specific ads using equally structured groups of participants.
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Net Promoter Score (NPS®)

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The Net Promoter Score (NPS®) is a business KPI that provides insights into general customer satisfaction by directly measuring how likely a company, product or service is to be re...
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A/B Pre-roll Test

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The A/B Pre-roll Test is an extension of the classic A/B that tests various advertisements in a digital environment.
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