At the root of our substance is quantilope's automated advanced research methodologies. Each methodology is customizable with a simple set up process to easily and quickly provide high-quality insights to all of your business needs.
Implicit Single Association Test (SAT)
Based on neuroscience research, the Single Association Test (SAT) is an implicit research method used to uncover subconscious associations towards a category, brand, or product. An...
Based on neuroscience research, the Multiple Association Test (MAT) is an implicit research method used to uncover subconscious associations towards multiple brands or products. An...
Choice-Based Conjoint Analysis (CBC) is used to measure preferences, attribute importance, and the willingness to pay for products and services. CBC asks participants to make trade...
Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to pr...
TURF is used to identify the potential performance of a combination of products, features, or marketing actions. with the greatest performance. TURF analysis will identify which po...
Key Driver Analysis is used to determine how important various drivers (e.g. features, characteristics) are to an outcome, such as brand liking or purchase intention, to prioritize...
Penalty Reward Analysis (also known as Kano Factors) is used to investigate the type of relationship between an outcome and features used in a Key Driver Analysis. The goal is to u...
Price Sensitivity Meter (also known as Van Westendorp method) is used to investigate different price perceptions and the price limits consumers place in relation to a specific prod...
A/B Tests (also known as Monadic Tests) are used to compare product concepts, communication ideas, or specific ads using equally structured groups of participants.
The Net Promoter Score (NPS®) is a business KPI that provides insights into general customer satisfaction by directly measuring how likely a company, product or service is to be re...
