Based in the U.S., Flowers Foods is a producer and marketer of fresh and frozen bakery foods. Watch the fireside chat with Andy Smith, VP of Consumer Insights at Flower Foods to uncover how they saved $1,000,000 and still completed several projects with a lean team of consumer insights professionals.
Key takeaways:
- How they successfully brought quantitative research in-house.
- How they drastically increased the control and flexibility of their research process.
- How they managed to conduct 38 advanced research studies in 26 weeks.
