A/B Tests are used to compare product concepts, communication ideas, or specific ads using equally structured groups of participants.
quantilope's Monadic and Sequential A/B Tests are fully automated, allowing users to drag & drop the method into their survey, customize as needed, and start seeing results in real-time.
Both methodologies allow brands to compare concepts and pinpoint the winner. The key distinction is efficiency: Sequential A/B tests are more sample-efficient, maximizing data collection by showing respondents multiple concepts, unlike the single-concept exposure of Monadic testing.
Benefits of quantilope's automated A/B Tests:
Creates a real-world simulation mirroring how consumers make choices in the marke
Reduces respondent fatigue through efficient comparison
Generates detailed, specific feedback for clear actionability
Applications of quantilope's automated A/B Tests
Which of my two possible advertisements do my consumers view most positively?
Advertisement 1 is rated more positively than advertisement 2, especially in the dimensions 'catches my attention', 'makes me curious,' and 'is something new'.
Which product concept is most likely to win over potential customers?
The product "Whole-Nut" shows the highest purchase intent and therefore is the most likely to win over potential customers.
