Automated A/B Test (Monadic Test)

A/B Tests (also known as monadic tests) are used to compare product concepts, communication ideas, or specific ads using equally structured groups of participants.

quantilope's A/B Monadic Test is fully automated, allowing users to drag & drop the method into their survey, customize as needed, and start seeing results in real-time. 


Benefits of quantilope's automated A/B Test: 

  • Automates structural equivalence across groups of respondents
  • Externally valid approach for testing digital environments

Applications of quantilope's automated A/B Test

Which of my two possible advertisements do my consumers view most positively?

Advertisement 1 is rated more positively than advertisement 2, especially in the dimensions 'catches my attention', 'makes me curious,' and 'is something new'.

Which product concept is most likely to win over potential customers?

The product "Whole-Nut" shows the highest purchase intent and therefore is the most likely to win over potential customers.

Additional automated methods

Key Driver Analysis

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Price Sensitivity Meter (PSM)

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A/B Pre-roll Test

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Request an Automated A/B Test Demo