A/B Tests (also known as Monadic Tests) are used to compare product concepts, communication ideas, or specific ads using equally structured groups of participants.
Benefits of quantilope's A/B Test:
Automates structural equivalence across groups of respondents
Externally valid approach for testing digital environments
Applications of quantilope's A/B Tests
Which of my two possible advertisements do my consumers view most positively?
Advertisement 1 is rated more positively than advertisement 2, especially in the dimensions 'catches my attention', 'makes me curious,' and 'is something new'.
Which product concept is most likely to win over potential customers?
The product "Whole-Nut" shows the highest purchase intent and therefore is the most likely to win over potential customers.
