The Net Promoter Score (NPS®) is a business KPI that provides insights into general customer satisfaction by directly measuring how likely a company, product, or service is to be recommended.
quantilope's NPS method is fully automated, allowing platform users to drag and drop the method into their survey in seconds and watch results in real-time.
Benefits of automated NPS®:
Simple application with just one rating scale question
Allows for benchmarking through a standardized metric
Serves as a strong indicator of business growth
Applications of quantilope's automated(NPS®) research questions:
Is my brand’s NPS® positive?
More than 50% of users are already loyal to the brand (promoters), another 19% gave the third-highest value for likelihood to recommend, which indicates the potential for improvement.
How does my NPS® change over time and compare to my competition?
The analysis in the competitive environment shows that in wave 2, the likelihood to recommend Lindt was significantly higher compared to the other brands. In wave 3, all brands have a similar NPS®.
“quantilope has made the process of creating survey questions, finding sample, and reporting findings user friendly and organized. It is truly a one-stop shop for all things involved in market research.”
-Dylan Rose, Senior Manager of Business Intelligence
