DTC Mattress Tracking Insights Dashboard

In this dashboard, check out the latest findings from the 7th wave of quantilope's direct-to-consumer (DTC) mattress tracker - now including metrics from quantilope's Better Brand Health Tracking (BBHT) approach (based on the work of Professor Jenni Romaniuk of the Ehrenberg-Bass Institute for Marketing Science!) 

In this dashboard, learn where consumers are buying mattresses, when they're planning to buy them, and which brands they're considering (both traditional and DTC) - such as Serta, Sealy, Purple, Casper, and more.