quantilope's Consumer Electronics (CE) 2021 Study uncovers the general consumer electronics landscape (what devices consumers use, how often they use them, where they're shopping for them, etc.) and includes a deep dive on wearables and smart home devices.

We take these insights even further through our application of three advanced research methods (MAT, SAT, and MaxDiff), uncovering implicit perceptions around 8 consumer electronic brands, as well as implicit perceptions surrounding smart home devices.