A/B Test (Monadic Test)

A/B Tests (also known as Monadic Tests) are used to compare product concepts, communication ideas, or specific ads using equally structured groups of participants.

Benefits of quantilope's A/B Test: 

  • Automates structural equivalence across groups of respondents
  • Externally valid approach for testing digital environments
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Applications of quantilope's A/B Tests

Which of my two possible advertisements do my consumers view most positively?

Advertisement 1 is rated more positively than advertisement 2, especially in the dimensions 'catches my attention', 'makes me curious,' and 'is something new'.

Which product concept is most likely to win over potential customers?

The product "Whole-Nut" shows the highest purchase intent and therefore is the most likely to win over potential customers.

Additional Methods

Key Driver Analysis

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Price Sensitivity Meter (PSM)

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A/B Pre-roll Test

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