This white paper explores the two types of pricing research available through quantilope’s Insights Automation platform: Van Westendorp/ Price Sensitivity Meter (PSM) and Choice-Based Conjoint (CBC).
Learn how your brand can leverage these two methods to make the most of your budget and stay competitive despite rising raw material costs.
For general inquiries in North America contact sales.us@quantilope.com
For general inquiries in Europe contact sayhello@quantilope.com