Retail

Unlock Actionable Retail Consumer Insight

Bring speed & flexibility to your consumer research - helping retailers move quickly from data to decisions with confidence.

Why Retail Brands choose quantilope

quantilope’s Consumer Intelligence Platform empowers leading retail brands —with real-time, high-quality insights. By automating advanced research methods, quantilope enables retailers to understand brand perception in-store vs. online, and gain competitive market intelligence - with speed and scale.

Automated Consumer Research

Traditional retail research often slows brands down - especially around evolving in-store behavior and promotions. quantilope's automated, AI-powered platform delivers real-time insights, enabling quick discovery of shifts in purchase behavior, promotion response, or category demand.

Flexible & Agile Tracking

With retail dynamics changing across seasons, channels, and promotions, flexibility is critical. quantilope's platform allows seamless updates to tracking studies - letting retailers monitor emerging trends like cross‑channel behavior or private label growth without restarting research.

Data Democratization for Smarter Decisions

quantilope’s dashboards democratize retail insights - making consumer insights accessible to merchandising, marketing, and strategy teams for faster, more informed decisions across the organization.

quinn: AI-Powered Research
Assistant

Fully integrated into quantilope's Consumer Intelligence Platform, quinn is an AI co-pilot designed to support retail brands at every step of their research journey. From survey setup to insight generation, quinn helps teams save time and get answers faster

What research questions can you answer
with quantilope?

With the largest selection of fully automated consumer research methods, quantilope empowers retail brands to uncover real-time market intelligence, helping them make data-backed decisions with confidence.

Pricing Strategy

What is the optimal price point for your products to maximize sales and consumer acceptance?

Market Trends

What emerging trends are shaping the industry, and how can your brand stay ahead?

Brand Positioning

How does your brand compare to competitors in terms of perception, loyalty, and differentiation?

Consumer Needs & Preferences

What are consumers seeking in your category, and how do their expectations evolve over time?

Innovation & Product Development

What new product ideas or flavors align with shifting consumer preferences?

Advertising & Messaging Effectiveness

Which marketing messages drive the strongest engagement and conversion?

Category & Shelf Optimization

Which products and placements drive purchase behavior?

Shopper Segmentation 

What distinct shopping profiles exist and how can you tailor messaging?

With quantilope's Better Brand Health Tracking (BBHT) was able to:

Go beyond physical availability to understand consumers' mental availability

Drive brand strategy based on specific product category insights

Leverage advanced methods and solutions with the support of quantilope's AI co-pilot

By leveraging quantilope's BBHT solution, Coles, a major Australian retailer, successfully moved beyond traditional brand tracking to understand their consumers' underlying motivations, such as why they choose to shop at their stores and what brands they seek.

“Better Brand Health Tracking is a new way of thinking about brands; it's shifting our traditional thinking to track from a consumer perspective instead of a brand perspective"

-- Amanda Cahill, Senior Customer Insights Manager at Coles