Key Driver Analysis
Key Driver Analysis is used to determine how important various drivers (e.g. features, characteristics) are to an outcome, such as brand liking or purchase intention, to prioritize levers for improving that outcome. Typical areas of application include studies on brands, product concepts, or customer satisfaction.
Benefits of quantilope's Key Driver Analysis:
- Statistically sound results with the click of a button
- Flexibility to choose multiple outcomes and drivers
- Easy to understand visualizations with clear recommendations for action