Key Driver Analysis is used to determine how important various drivers (e.g. features, characteristics) are to an outcome, such as brand liking or purchase intention, to prioritize levers for improving that outcome. Typical areas of application include studies on brands, product concepts, or customer satisfaction.
quantilope's KDA is fully automated, allowing users to drag and drop the method into their survey, customize however needed, and watch results update in real-time.
Benefits of quantilope's automated Key Driver Analysis:
The most effective drivers of the supermarket's customer satisfaction are 'credibility', 'quality', and 'tradition'.
'Automatic categorization of expenses,' 'Login via Face-ID,' and 'Money transfer' are the most important features impacting purchase intent.