Maximum Difference Scaling (MaxDiff)

Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to prioritize by asking respondents to make tradeoffs between the items.

Benefits of quantilope's MaxDiff: 

• Provides automatic suggestions for optimal survey designs
• Intuitive analyses and comparisons of sub-segments
• Gamified approach for respondents

Check out a quick MaxDiff demo video here