Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to prioritize by asking respondents to make tradeoffs between the items.
quantilope's MaxDiff is fully automated, allowing users to drag and drop the method into their survey, customize however they need, and watch results in real-time.
Benefits of quantilope's automated MaxDiff:
Check out a quick MaxDiff demo video here
'Automatic emergency brake,' 'Anti-collision warning,' and 'Blindspot monitoring' are the most important product features when buying a car.
The most appealing supermarket slogans for consumers are 'all local produce,' and 'fresh as from your own garden'.