Automated Maximum Difference Scaling (MaxDiff)

Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to prioritize by asking respondents to make tradeoffs between the items.

quantilope's MaxDiff is fully automated, allowing users to drag and drop the method into their survey, customize however they need, and watch results in real-time. 



Benefits of quantilope's automated MaxDiff: 

  • Provides automatic suggestions for optimal survey designs
  • Intuitive analyses and comparisons of sub-segments
  • Gamified approach for respondents

Check out a quick MaxDiff demo video here

Applications of quantilope's automated MaxDiff 

What product features are the most important for the decision to buy?

'Automatic emergency brake,' 'Anti-collision warning,' and 'Blindspot monitoring' are the most important product features when buying a car.

What advertising slogans do consumers find the most appealing?

The most appealing supermarket slogans for consumers are 'all local produce,' and 'fresh as from your own garden'.

Additional automated methods

Total Unduplicated Reach and Frequency (TURF)

Learn more

Choice-Based Conjoint Analysis (CBC)

Learn more

Key Driver Analysis

Learn more

Request an Automated MaxDiff Demo