CATEGORY TWINS
Build Your Synthetic Community of Digital Twins
Turn your brand’s own data into digital twins and bring the consumer voice into every meeting.
Your customer community — built from your data
Every twin is built exclusively on your brand’s own data. That means each one reflects how real consumers in your category think, not a generic AI persona.
Create as many twins as you need and group them into a synthetic community: brand buyers and non-buyers, heavy and light category users, or any segment in your study. The result is a 24/7 sparring partner for early concepts, campaign ideas, product naming, and more.
Co-developed with 30 brands, ready for yours
Over four months, 30 client teams across 10 countries tested Category Twins on real decisions, and their feedback shaped it's release. The result is a faster way to bring a data-grounded consumer perspective into every brainstorm, creative review, and strategy discussion.
How it Works
From your data to community in three steps:
1. Ground Your Twins in Real Data
Build them on your existing quantilope Mental Availability data, or start with a new Mental Availability study. Either way, every twin is grounded in your brand’s Category Entry Points and brand attributes, using Ehrenberg-Bass Institute science.
2. Build Your Community
Create twins for any segment, from your buyers and non-buyers to your competitors’ buyers. Then bring them together in one conversation to see where their views overlap and differ.
3. Start a Conversation
Type or talk, share creative, packaging, or product concepts, and hear twins respond out loud. Compare answers side by side, and expect pushback when an idea doesn’t fit.
Answers your data can back up
General-purpose AI tends to tell you what you want to hear. Twins stick to what your data supports.
Why you can trust a twin:
Twins don’t answer from generic web knowledge. Their reactions come from how consumers in your category see your brand and your competitors, based on your own Mental Availability data.
Honest pushback:
If a concept falls outside what your data supports, your twins will challenge it, helping you catch weak ideas before they cost you time and budget.
Automatically update:
Run a new Mental Availability study whenever you need a fresh read, and your twins automatically update to match. Your community evolves with you.
A consumer for every meeting
ASK
Leadership Questions
Get a directional, data-grounded answer when there’s no time for a full study.
PLAN
Strategy Planning
Compare how buyers and non-buyers see your brand versus competitors.
TEST
Innovation Workshop
Pressure-test product names, flavors, or packaging with the segments that matter.
REVIEW
Creative Review
Gut-check a campaign idea or tagline before it goes further.
“When questions come up from our leadership team, we don’t always have time for a full study. And for one or two questions, it may not make sense. Category Twins gives us a way to quickly explore those questions and get directional insights grounded in our own data. That helps us move faster and make more informed decisions."
— Leah Swalling, Director of Brand Management, Kettle & Fire
FAQs
What are Category Twins?
quantilope's Category Twins are digital twins built on your brand’s own data that you can bring together in a synthetic community, putting the consumer voice into every meeting. They allow teams to generate and chat to unlimited synthetic consumers based on their brand’s own data for real-time feedback without a formal focus group.
How did quantilope develop its Category Twins?
In March 2026, quantilope introduced Category Twins through quantilabs, a dedicated space for early-stage innovations. 30 client teams across 10 countries got hands-on access to test the tool against their own Mental Availability data, pressure-test concepts, explore brand positioning questions, and push the product to its limits.
Using this real client feedback, Category Twins were further honed and developed to offer additional features like custom twin creation, community conversations, and multimodal conversations by voice, text, and image.
How can research and marketing teams use Category Twins?
Category Twins allow marketing and insights teams to build any target persona in seconds, with no new fieldwork for each question. Even the smallest questions that never warranted a focus group are now worth asking—such as hypothesis pressure testing, brand positioning exploration, competitive landscape analysis, stakeholder gut checks, concept testing, and campaign screening.
How do Category Twins differ from asking LLMs for consumer feedback?
quantilope’s Category Twins are built exclusively on a brand’s own Mental Availability metrics, Category Entry Points, and brand attributes. Instead of coming up with arbitrary feedback or overly positive affirmations, Category Twins generate feedback solely on validated consumer insights. Brands get answers in seconds, grounded in the same validated Ehrenberg-Bass Institute framework. Each new Mental Availability study gives your twins fresh data.
Who has access to Category Twins?
quantilope’s Category Twins are available as a standalone solution, meaning they don’t require existing access to quantilope’s platform, but do come at a fixed fee per category and region. Because Category Twins are based on at least one Mental Availability study, customers must have at least one active Mental Availability project. Those who purchase Category Twins separate from the platform will receive support from the quantilope team to run their first study.
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