DTC Mattress Tracker Insights Dashboard

quantilope's DTC mattress tracker study surveys 1500 US consumers across three tracking waves to learn more about whether or not the majority of consumers would buy a mattress online. What motivates a mattress consumer? How are brands performing through the brand funnel over time and how do DTC brands stack up against more established brands?

The study features insights into Casper, Purple. Tuft & Needle, Denver Mattress Co., Serta, Sealy, Tempur-Pedic, Sleep Number, Beauty Rest, Leesa, Novaform, and The Original Mattress Company.