Choice-Based Conjoint Analysis (CBC) is used to measure preferences (e.g. attribute importance), and the willingness to pay for products and services. CBC asks participants to make trade-off decisions between different products in a competitive environment. These trade-off decisions can then be used to find out how purchase likelihood is influenced by various product attributes, such as brand, price, or technical attributes (e.g. a smartphone's battery life).
Benefits of quantilope's CBC:
For general inquiries in North America contact sales.us@quantilope.com
For general inquiries in Europe contact sayhello@quantilope.com