Ad Kings: Lessons in effective advertising during crisis

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from our new research initiative Ad Kings: Lessons in Effective Advertising.

Jan 29, 2024

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis.

Presentation: Ad Kings: Lessons in effective advertising during crisis

Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact

Access the Ad Kings Insights Dashboard now!

Measuring Brand Health: Brand Awareness vs. Mental Availability

Explore the difference between brand awareness (a common brand health metric in traditional brand funnel studies) vs. modernized Mental Ava...

What Forrester’s Consumer Intelligence Platforms Report Means for Researchers

This blog highlights what Forrester's new Consumer Intelligence Platforms Landscape Report tells us about where the market research space i...

Celebrating Two Years of quinn! | Milestones, Developments, & Learnings

Two years since launching our AI co-pilot, check out quinn's most impressive update yet – with enhanced AI features, user experience, and v...