Events and Webinars

Automating Mental Availability for Rapid Brand Growth

Traditional funnel metrics only tell half the story; true growth happens when your brand owns the mental triggers that prompt a consumer to shop in the first place. Join quantilope’s Solutions Consultant Hailey Nettler for a tech showcase on automating Better Brand Health Tracking (BBHT) to measure Mental Availability with scientific precision. You’ll discover how to move beyond static awareness scores to an AI-driven model that identifies the specific needs, emotions, and situations linking your brand to the category. By automating complex metrics like Mental Market Share and Network Size, this session demonstrates how to pinpoint the exact Mental Availability required to convert non-buyers, hold onto current buyers, and ensure your brand is the first one that comes to mind in the moments that matter most.

Key Takeaways:

• Automate Mental Availability: Instantly calculate MMS, Mental Penetration, and Network Size without tedious manual analysis.
• Actionable Insights: Move beyond surface-level awareness to understand the "why" behind consumer behavior and purchase intent.
• Win the Moment: Use Mental Advantage analysis to optimize creative messaging and dominate category purchase triggers.

Speaker:
Hailey Nettler, Solutions Consultant, quantilope

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More Research, Less Friction: Mastering AI-Driven Survey Creation

Advances in AI are revolutionizing study creation by supporting true end-to-end workflows, including the ability to generate comprehensive, ready-to-launch surveys directly from an initial project brief. Join us for a deep dive into the quantilope platform to see how quinn, quantilope’s AI research partner, acts as a master architect for your study. We will demonstrate how to convert high-level business objectives into methodologically sound, structured questionnaires in minutes — not days.

What you’ll see in action:

• Instant Drafting: Watch quinn generate comprehensive survey setups, from screening criteria to advanced-method inputs.
• One-Click Refinements: See how quinn’s real-time editing tools suggest comprehensive answer options and optimize question clarity.
• Logic Validation: Discover how quinn automatically reviews your setup to catch technical hurdles before you go live.

Don’t miss this chance to see how integrated AI can help increase your strategic value by automating the technical heavy lifting of survey creation while maintaining total control over research rigor.

Speaker:
Louis Stevens, Solutions Consultant, quantilope 

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Escaping the Impact Trap: The New Blueprint for Brand Growth

Many brand and insights teams are currently caught in the Impact Trap: slowed down by traditional agencies or limited by standard DIY tools that lack the rigor needed for high-stakes decisions. In today’s market, staying ahead requires an intelligent brand growth system that delivers agency-grade rigor with the agility of advanced technology.

Join quantilope’s CEO, Peter Aschmoneit, our VP of Solutions, Beatrice Capestany, plus Kettle & Fire’s Director of Brand Management, Leah Swalling, for a cohesive, deep dive into the modern mechanics of brand growth. We’re moving beyond fragmented data points to a single, evidence-based system designed to measure and predict consumer behavior in real-time.

What We’ll Cover:

• The Blueprint for Brand Growth: Discover how to integrate Exploratory, Activation, and Monitoring research into one continuous loop to identify where to play, how to de-risk your strategy, and exactly how to track impact.
• The Kettle & Fire Strategy: A fireside chat on the new way of measuring brand health and mental availability, focusing on metrics that drive actual sales growth rather than just surface-level tracking.
• Live Intelligence in Action: see how to use synthetic consumers and an AI research partner within the quantilope platform, to turn complex data into actionable, automated reporting instantly.

Speakers:
Leah Swalling, Director of Brand Management, Kettle & Fire
Dr. Peter Aschmoneit, Co-Founder & CEO, quantilope
Dr. Beatrice Capestany, Vice President of Solutions, quantilope

Register to attend.