Events and Webinars

Since ChatGPT’s debut, the potential of generative AI in the insights field has sparked excitement, curiosity, and skepticism in equal measure.

Recent data from the GRIT Report shows a notable shift in outlook: advocacy for generative AI increased by 28% since 2023, and 62% of insights professionals now believe gen AI can boost research productivity.

What have we learned and how will these changes in generative AI affect your role in insights?

Join Greenbook and quantilope for an informative session with experts Jannik Meyners, Senior Director of Data Science at quantilope, and Beatrice Capestany, Senior Global Director of Solutions Consulting. They’ll discuss lessons from both the anticipated and actual uses of generative AI, drawing on quantilope’s experiences integrating generative AI.

Explore the “Insights AI Curve,” which charts the path from early expectations to real-world implementation and user feedback. Find out how you can apply these insights to strengthen your own AI initiatives and enhance research outcomes.

Key Takeaways: 

• Understand the evolution of Generative AI in consumer research.
• Learn how to become an advocate for AI within your organization.
• Discover the factors that make AI tools successful in research.

Speakers:
Dr. Bea Capestany, Senior Global Director, Solutions Consulting
Jannik Meyners PhD., Senior Director of Data Science

Register to attend

5 Wow Moments for to Impress Your Boss with Integrated AI

Join quantilope for an inspirational session showcasing unexpected ways AI can actually drive value for your insights team. This session will focus specifically on the use of an integrated AI agent to support DIY research, including how to optimizing your research approach to ensure you gather the right insights from the start, instantly uncovering the key insights hidden within your data, and accelerate the delivery time of crucial insights to your business.

Key Takeaways:

• Learn how AI can not only drive efficiencies but also provide education and empowerment for DIY researchers

• Learn what an integrated AI agent actually looks and how it can work in an end-to-end platform

• Learn how to outsource manual tasks to AI

Presenter:
Jane Hwang, Principle Solutions Consultant, quantilope

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Amsterdam, Netherlands

https://www.greenbook.org/events/iiex-europe

Innovative metrics from the Ehrenberg-Bass Institute, including mental availability (how often a brand is considered in buying situations) and mental advantage analysis (which buying situations a brand dominates), are revolutionizing brand growth measurement and ongoing brand health monitoring. 

In this presentation, Madita Brandhorst, Associate Director, Tracking Solutions at quantilope, explores how to extend these metrics beyond brand health tracking to optimize communications and ad campaigns. Madita will review today's rapidly changing media landscape and the challenges brands face in reaching audiences amidst fragmented media consumption. She will provide a deep dive into best practices for developing campaigns that increase mental availability across specific buying situations and explain how to build an ad tracker based on these new concepts and the valuable insights it can provide. 

Key takeaways:

• Understand how mental availability and mental advantage analysis drive brand growth by connecting your brand to specific buying situations that matter most to today's consumers.

• Learn what hurdles communication needs to overcome in order to be effective – and what these hurdles have to do with mental availability.

• Discover how to create an ad tracker based on innovative metrics, unlocking actionable insights to increase the impact of your campaigns.

Presenter:

Madita Brandhorst, Associate Director, Tracking Solutions, quantilope

Register to attend here.

Jacob Javits Center, New York, NY

https://thequirksevent.com/new-york-2025/