Events and Webinars

How Category Entry Points Are Fueling Brand Growth 

November 18th - 9:45am ET / 3:45pm CET

The secret to sustainable Brand Growth lies in understanding Category Entry Points (CEPs) - the needs, occasions, reasons, and motivations that drive consumer purchasing decisions. By adopting CEPs as the basis for brand health KPIs, insights leaders and marketers can begin transforming their approach to brand growth away from the traditional brand funnel and into one that’s more strategic and action-oriented.

Join Madita, quantilope’s Associate Director of Tracking Solutions, as she demystifies CEPs, details their crucial role in building Mental Availability, and explains how they serve as the engine for long-term brand growth. Find out how to leverage CEPs to fundamentally shift brand strategy, build Mental Market Share, and drive significant business impact.

3 Key Takeaways:

1. Unlock the 'Why': Understand exactly what Category Entry Points (CEPs) are and why they provide a powerful view into what prompts consumers to think about your category and, critically, which brand comes to mind first, moving brands beyond the limits of traditional brand  funnels.
2. The Growth Mechanism: Learn how strategically targeting CEPs is the essential path to building powerful Mental Availability, the crucial metric that directly correlates to sales and long-term brand growth.
3. Actionable Tracking: Discover why CEPs are the foundational element for a modern, actionable Better Brand Health Tracking (BBHT) study, and gain real-world inspiration from a client's successful CEP-driven strategy transformation.

Speaker:

Madita Brandhorst, Associate Director of Tracking Solutions, quantilope

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Beyond the Report: How to Become an Essential Strategic Insights Consultant for Your Executives

With budgets tightening across the board, insights teams are under pressure to deliver more. The real opportunity, however, isn’t just doing more; it’s doing things differently — starting with a shift from task execution to a more strategic role within the business.

Join Greenbook and quantilope to learn how to make that transition and modernize your research operations. From integrated tools that streamline execution and free up time for deeper analysis, to bringing advanced analytics in-house, we’ll explore how teams are using platforms like quantilope to scale their capabilities and reposition themselves from reactive support to proactive consultancy.

If you're facing shrinking budgets, tighter timelines, or rising expectations, this session offers a practical roadmap to successfully navigate the challenge. You’ll leave with clear strategies to evolve how your team works, uncover new value, and play a more strategic role in driving business decisions.

What You’ll Learn:

• Automate routine tasks to free up time for deeper analysis and more strategic stakeholder engagement.
• Run high-value studies in-house without sacrificing speed, control, or quality.
• Use AI-powered tools to take on complex projects internally and position your team as a full-service insights partner.

Speakers:

Gregory Benson, Senior Customer Solutions Consultant, quantilope
Kathy Smith, Senior Client Development Manager, quantilope

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