Events and Webinars

Upcoming events

April 14-15, 2021 | IIeX Europe - The future of consumer insights & market research (digital | international )

IIeX Europe is a virtual conference organized and hosted by Greenbook. The top event connects globally-minded insights pros with local business partners. Sessions and topics span the entire insights industry, to offer a snapshot of what’s up-and-coming, while also exploring localized challenges in each region.

Experience quantilope at IIeX Europe!

The details about the sessions will follow soon. 

Program & free registration
Event page

 

April 14-16, 2021 | Succeet - Meet and Succeed (digital | international )

Succeet is the follow-up to the former Research & Results. With a new event concept, it will be launched as an international hybrid event.  As virtual trade show in April, as on-site event in October in the well-known MOC Munich.

Experience quantilope at Succeet 2021!

April, 14 2021 | exact time will follow soon

Stories beat Statistics: How Insight Managers accelerate their impact 

More and more insights are generated in-house. In this session insights managers experience how to leverage the power of storytelling to unlock the insights in data and to create much more impact in their organization. You experience how market research teams turn data into stories and drive decision-making in their organizations.

Speaker:
Dr. Peter Aschmoneit, CEO & Co-Founder
quantilope


Program & free registration  (will be open soon)
Event page

May 10 - June 4, 2021 | MIE - Marketing Insights Event 2021 (digital | international)

It's all about Insights! Join Netherlands' largest Marketing Insights Event and experience around 60 sessions about the latest trends and developments in the field of marketing, research, data analytics and data science. 

MIE’21 is an international event where more than 2,500 (digital) marketers, data analysts,
data scientists, researchers and other insights professionals come together.

Join quantilope's sessions at MIE 2021! 

May, 18 2021 | 12:30 - 1:15 Uhr p.m.(MET)

Trends & Technology: How Insights technology disrupts the global research industry 

Insights managers are experiencing more influence and impact on the direction of their company and are solving more unique, more challenging business questions. In this online session marketing and insights managers learn how to leverage technology to keep a constant pulse on the consumers with real-time, high-quality insights, influencing marketing decisions, taking actions and developing competitive advantages on.

Speaker:
Laura Geburtzki, Account Executive,
Stefan Röse, Director Client Development,
quantilope


May, 19 2021 | 12:30 - 1:15 p.m. (MET)

Best in Class Brand Innovation 

Leading brands and insights managers are tackling innovation projects by implementing high-quality, actionable insights into each phase of their exploration and development processes. But what does that really look like? In this session, marketing and insights managers will experience how brands are leveraging technology and agile insights to create the products of tomorrow, implementing iterative research to support innovation, and how you can use insights to drive change for your organizations.

Speaker:
Peter van Keulen, Director Client Development,
quantilope


May, 20 2021 | 4:30 - 5:15 p.m. (MET)


Stories beat Statistics: How Insight Managers accelerate their impact 

More and more insights are generated in-house. In this session insights managers experience how to leverage the power of storytelling to unlock the insights in data and to create much more impact in their organization. You experience how market research teams turn data into stories and drive decision-making in their organizations.

Speaker:
Dr. Peter Aschmoneit, CEO & Co-Founder,
quantilope


Program & free registration (will be open soon)
Event page

 

 

Past events

March 2021: dais Data Analytics & Insights Salon

quantilope presented its new Personality AI at dais 2021 to identify key consumer personality traits.

In the 15-minute session, viewers gain an understanding of how they can use quantilope's Personality AI to gain deep consumer profile insights.

Experience Personality AI now

March 2021: NPD Food Conference, UK

NPD Food & Drink Conference is an international, established conference for the food industry. It's about new trends and product innovation strategies for brand success: future-proof assortments, key nutrition trends, sustainability and consumer-centric brand management. 

Watch the recording of quantilope's 10 min session!

quantilope-NPD-Conference-Stefan-Roese-Session-Recording

The success of food brands is insights-driven. In today’s competitive market, leading brands will be those who truly understand the evolving minds of their consumers - what do they like, dislike, care about, and prefer when it comes to their food choices? In this session, Stefan will share the results from quantilope’s 2021 Food Trends study with a focus on sustainability, packaging, and shopping behaviors. This session will also demonstrate how food brands can leverage state-of-the-art research technology to quickly run their own consumer research projects using AI and automated advanced methods.

Speaker
Stefan Röse, Director Client Development
quantilope

February 2021: Quirk's Global Virtual Event

Join quantilope at The Quirk's Global Virtual Event from Tuesday, February 23rd - Thursday, February 25th!

Agenda - https://www.thequirksevent.com/virtual-global-2021/schedule/#day-1

 

Session 1: Tuesday, February 23rd at 9:20 am - 9:50 am 

 

Register Now

Race and representation: What do consumers expect from brands in 2021?

Following last year’s narrowing focus on race, quantilope sought to better understand the consumer climate around topics like diversity, race and representation. This session will review the key findings from our advanced research study surveying 630 respondents uncovering what consumers want to see from brands and entertainment companies as it relates to race and representation in 2021. quantilope will discuss how a brand’s approach to diversity and inclusion impacts consumer perceptions and provide key recommendations for what insights leaders can take back to their own organizations to support their brand’s diversity efforts.
 

Speakers: Johanna Azis, Head of US Marketing at quantilope & Stephanie Rand, Senior Research Consultant at quantilope

 

View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-quirks-virtual-global-event-2021-race-representation

 

Session 2: Wednesday, February 24th at 8:40 am - 9:10 am

Register Now

The role of a researcher is to create transformational change

Technology is moving researchers from the passenger’s seat (buying and handing over insights) to the driver’s seat (generating and interpreting insights on their own, faster than ever before). As a result, insights managers are experiencing more influence and impact on the direction of their company and are solving more unique, challenging business questions. In this fireside chat we’ll hear from leading brands to discuss how they’re leveraging technology to redefine the role that insights managers play within their organizations to focus on the creative, not the repetitive side of research, and to use more advanced methods without breaking the bank. This conversation will also touch on the benefits of insourcing your research capabilities to keep a constant pulse on your consumers with real-time, high-quality insights, to influence marketing and senior leadership teams to take action and develop competitive advantages.
 
Speakers: Katelyn Ferrara, Head of Client Development at quantilope, Casey Berns, Associate Director, Shopper Insights at The Clorox Company & Acky Dinnepati, Director Global Insights at PepsiCo
 
 
February 2021: quantiCon: Action Through Insights

quanticon is quantilope’s inaugural event series providing insights, education, and inspiration to market research professionals. quanticon events are a combination of internal-led presentations, fireside chats, and sessions from industry thought leaders.

The first event in the series, quanticon: Action Through Insights featured 5 quick and engaging talks focusing on what’s new in consumer behavior, innovating insights, and a look at the persuasive strategies to create more meaningful brand experiences. Access the recordings below!

quantiCon: Action Through Insights
Agenda - 
February 17th, 2021

  • 11:00 AM - 11:10 AM - Founders Story
  • 11:10 AM - 11:40 AM - What’s New in Consumer Behavior
  • 11:40 AM - 12:00 PM - Innovative Insights
  • 12:00 PM - 12:05 PM - Break
  • 12:05 PM - 12:35 PM - Six Principles for Designing Persuasive Brands
  • 12:35 PM - 12:00 PM - Best in Class Brand Innovation with Nestlé and Mission Food 

View Recording Now - https://www.quantilope.com/en-us/blog/events-quanticon-action-through-insights-recap

February 2021: Greenbook Insights Tech Showcase

Join quantilope at the Greenbook Insights Tech Showcase to learn more about the most innovative and promising technology solutions in consumer insights.

Thursday, February 11th, 2021 from 11:00am - 3:00pm EST

Register Now - https://events.greenbook.org/tech-showcase/agenda/session/466025


Presentation Time: 1:30pm-2:00pm

Automated Advanced Research Deliver Scale & Efficiency

Introducing quantilope’s end-to-end research platform automating advanced research methodologies. quantilope’s platform maps the entire research process from the survey set up, to fielding, analyzing your data, visualizing, and reporting to deliver high-quality, relevant insights for a fraction of time and cost of full service research providers. Supported by a team of certified research consultants, quantilope empowers insights leaders to do more with less, without sacrificing quality.

In this demo, viewers will learn how they can run advanced research studies (MaxDiff, Conjoint, TURF, Implicit, and more) in less than a week, gain full access & control over their data, and learn about features like instant data cuts to increase total flexibility in the research process. 

Speaker: Dr. Beatrice Capestany, Sr. Solutions Consultant at quantilope
December 2020: DIY Conference
Striving to do more with less is a common expectation across most industries. At the DIY Market Research Conference, you will learn DIY MR solutions, methodologies, techniques, and best practices for extending limited resources and budgets. 
 

Presentation: Tuesday, December 1st at 12:30 pm EST

Presentation: Next-Generation Research: AI Consumer Insights 

A deep understanding of your consumer’s profile is crucial to support product developments, marketing communications, and brand innovations. While automation has (and continues to) make it quick and easy to access quality insights, innovations in AI are beginning to emerge to support consumer research in new and exciting ways. In this session, quantilope will introduce its new Personality AI method to help brands determine specific personality traits of their consumers using just one question. Presented through the lens of an auto industry case study, viewers will leave with an understanding for how the AI personality method works, which personality traits are most important for brands to identify, and how they can turn the results into actionable insights.

View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-diy-digital-week-2020

November 2020: TMRE Digital Week, Guide to Brand Tracking

Join quantilope at TMRE Digital Week to hear some of the latest trends and techniques for delivering insights that drive bottom-line impact, Monday, November 9th - Wednesday, November 11th.

Presentation: Tuesday, November 10th from 12:30pm-1:00pm EDT

 

The Future of Tracking: How to implement a successful brand tracker in 2021

Have you thought about implementing a brand tracker but worried about the cost, resources, or time required to run and manage an effective tracker?

Enter quantilope’s guide to automated brand tracking research. Brands need to be able to react fast to evolving trends affecting their category, or risk being left behind and becoming less relevant than emerging brands. quantilope’s guide to automated brand tracking research offers a solution to safeguard your brand by providing a step-by-step guide for automating your brand tracker; leveraging advanced methods; and ultimately, working faster and smarter with the results.

Speakers: Alex Hall, Research Consultant at quantilope & Vanessa Schröder, Senior Research Consultant at quantilope

Watch the recording here

October 2020: Insights Association CRC

Get an inside look at the most novel tools and techniques being applied by the most innovative market researchers and data analysts to gain unprecedented insights.

Tuesday, October 27th at 4:30 pm EST 

Presentation: Next-Generation Research: AI Consumer Insights 

A deep understanding of your consumer’s profile is crucial to support product developments, marketing communications, and brand innovations. While automation has (and continues to) make it quick and easy to access quality insights, innovations in AI are beginning to emerge to support consumer research in new and exciting ways. In this session, quantilope will introduce its new Personality AI method to help brands determine specific personality traits of their consumers using just one question. Presented through the lens of an auto industry case study, viewers will leave with an understanding for how the AI personality method works, which personality traits are most important for brands to identify, and how they can turn the results into actionable insights.

Watch the recording here

February 2021: Quirk's Global Virtual Event

Join quantilope at The Quirk's Global Virtual Event from Tuesday, February 23rd - Thursday, February 25th!

Agenda - https://www.thequirksevent.com/virtual-global-2021/schedule/#day-1

 

Session 1: Tuesday, February 23rd at 9:20 am - 9:50 am 

 

Register Now

Race and representation: What do consumers expect from brands in 2021?

Following last year’s narrowing focus on race, quantilope sought to better understand the consumer climate around topics like diversity, race and representation. This session will review the key findings from our advanced research study surveying 630 respondents uncovering what consumers want to see from brands and entertainment companies as it relates to race and representation in 2021. quantilope will discuss how a brand’s approach to diversity and inclusion impacts consumer perceptions and provide key recommendations for what insights leaders can take back to their own organizations to support their brand’s diversity efforts.
 

Speakers: Johanna Azis, Head of US Marketing at quantilope & Stephanie Rand, Senior Research Consultant at quantilope

 

View Recording Now - https://www.quantilope.com/en-us/blog/events-quantilope-at-quirks-virtual-global-event-2021-race-representation

 

Session 2: Wednesday, February 24th at 8:40 am - 9:10 am

Register Now

The role of a researcher is to create transformational change

Technology is moving researchers from the passenger’s seat (buying and handing over insights) to the driver’s seat (generating and interpreting insights on their own, faster than ever before). As a result, insights managers are experiencing more influence and impact on the direction of their company and are solving more unique, challenging business questions. In this fireside chat we’ll hear from leading brands to discuss how they’re leveraging technology to redefine the role that insights managers play within their organizations to focus on the creative, not the repetitive side of research, and to use more advanced methods without breaking the bank. This conversation will also touch on the benefits of insourcing your research capabilities to keep a constant pulse on your consumers with real-time, high-quality insights, to influence marketing and senior leadership teams to take action and develop competitive advantages.
 
Speakers: Katelyn Ferrara, Head of Client Development at quantilope, Casey Berns, Associate Director, Shopper Insights at The Clorox Company & Acky Dinnepati, Director Global Insights at PepsiCo
 
 
October 2020: Insight Platforms Demo Days

The Insights Platform Demo Days are one-day online conferences for software firms, agencies and data providers to demo their capabilities for an audience of potential buyers.

Hear quantilope's platform demo at 10 am on Tuesday, October 20th.

More information here

October 2020: TMRE

TMRE: The Market Research Event is the industry’s flagship event for career insights professionals to unearth the latest methodologies, discover emerging technologies and build the support network to leapfrog your research practice and business into the future.

Presentation: Tuesday, October 6th 12:00 PM

How to create a competitive advantage with automated tracking

In this session, quantilope will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real-time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.

Speaker: Thomas Fandrirch, co-founder at quantilope.

Watch the recording here

Client Success Story: How Flowers Foods Implemented a DIY Research Approach to Launch 28 Advanced Studies in 26 Weeks

Join quantilope for a fireside chat discussing why and how the insights team at Flowers Foods chose to implement a tech-driven DIY approach to research this year. Hear how Flowers Foods has been able to successfully bring quantitative research in-house, drastically increase the control and flexibility of their research process, and managed to conduct 28 advanced research studies in 26 weeks with a lean team of consumer insights professionals. As Andy would say himself, this session will provide key insights into how you can save nearly a million dollars on your budget by leveraging agile insights to conduct research better, faster, and more efficiently.

Watch the recording here


Speakers: Katelyn Ferrara, Head of Client Development & Andy Smith, VP of Consumer Insights at Flowers Foods

September 2020: TMRE Innovating Insights

TMRE's Innovating Insights  Digital Week brings together the most disruptive MR and Insights executives for a series of talks, panels, demos, and live debates on the latest developments in consumer insights. 

Presentation: September 16th, 2020 at 12:30 pm EST

Realtime Segmentation for Fast-Paced Innovators

Innovation remains key for the survival and success of brands. Those who are the best at innovation do so by creating new products and services that cater to very specific customer needs and desires. To achieve this successfully,  brands need to find the right consumer segments to ensure that product, pricing, and communication are in line with their respective needs. However, this often requires advanced methodologies and can take weeks to months - time that many brands do not have given the pressure to innovate quickly.

In this session, quantilope will introduce a safeguard for brand innovation with an automated solution for need-based segmentation. Using a case study from the plant-based meat industry, we will present a 4-step approach for easily implementing automated segmentation into your market research projects. Viewers will leave with an understanding for how to leverage automation to unlock segment deep dives in just a few days and to ensure their product innovation, pricing, and communication strategies are properly in line with the needs of various their target groups


Speakers: Thomas Fandrich, Co-founder at quantilope & Jannik Meyners, Head of Science at quantilope

View the recording here.

September 2020: IIeX North America

IIeX North America is the flagship conference in the IIeX series. The 2020 event will be three days filled with new thinking, new solutions, and new approaches from the most innovative leaders in market research from around the globe

September 9th - 11th, 2020

Presentation: A Winning First Impression: How to Create Appealing Product Designs by Leveraging Implicit Research

Timing: Thursday, September 10th at 4:30 pm EST.

For many brands, design and innovation go hand-in-hand. As the very first thing a consumer interactives with, the aesthetic design of a new product immediately impacts their feelings towards it and whether or not they decide to buy. However, we often fail to efficiently test (or test at all) the aesthetic designs of our new products. This can result in lackluster launches or disastrous design failures with mass losses in both our budgets and brand equity.

In this session, quantilope will introduce a scalable online solution for measuring a consumer's immediate, implicit reaction, when interacting with your product design for the first time. From auto, to consumer electronics, furniture, luxury, and packaging, this session will provide a step-by-step guide for brands to quantify what aesthetic product designs evoke in the mind of their consumers, ensuring that both their product’s design and functionalities are aligned with the right aesthetic, style, and purpose that consumers are looking for.

Speakers: Thomas Fandrich, co-founder at quantilope & Beatrice Capestany 

View the recording here

June 2020: Quirk's Virtual

Quirk's Chicago is going virtual for three days of cutting-edge marketing research and consumer insights learning. The conference has sessions featuring real-world case studies, discussions on the hottest marketing research and insight topics and endless networking opportunities.

Presentation 1: July 14th 11:10 AM

The Consumer NOW Index: Leveraging automation to create an on-going benchmark of radically changing consumer behavior

The Consumer NOW Index is an ongoing tracker monitoring the reactions and adjustments to changing micro and macro events impacting individual lives, families, work, health, and a general sense of self. In this session, quantilope will provide audiences with a deep dive into what the Consumer NOW Index is and an overview of consumer’s current goals, how they are spending their time, their challenges, and what they require from brands.

Viewers will leave with an understanding of how to leverage the Index’s benchmarks to inform business strategies and create instant data cuts across demographics including age groups, genders, relationship status, and more.

Presentation 2: July 14th, 2020
11:40 AM

Five Learnings from 100 Agile Insights Transformations

Becoming an agile organization has many benefits that include increased business performance and customer satisfaction. However, many struggle to understand what it really means to be agile and how to successfully implement agile workflows. In this presentation, quantilope Co-Founders Peter Aschmoneit and Thomas Fandrich will discuss five key learnings from more than 100 transformations of research departments into agile teams. Attendees will leave with tactical strategies to transform their own insights departments and successfully adopt agile principles for creating a competitive advantage.

Speaker: Thomas Fandrich, Co-founder at quantilope & Peter Aschmoneit, CEO at quantilope


Learn More - https://www.thequirksevent.com/virtual/register/

June 2020: xQ Digital Leadership Summit 2020

Presentation: Monday, June 22nd 2020

The Power of Agile Insights Technology:
Gaining deep Insights on what People think in real time

Speaker:
Dr. Peter Aschmoneit, CEO & Co-Founder at quantilope
Christoph Kwiatkowski, Head of Sales at quantilope  

Watch the full recording:
(Note: The session starts at 3:05 min)

 

June 2020: How to set up, launch, and analyze implicit research in 1 - 3 days

Join quantilope and our peers in the insights community for a three day virtual conference discussing best practices for fast-track insights, contactless research, and understanding the changing consumer.

Hear quantilope speak on Monday, June 22nd, 2020 at 1:00 PM

Presentation: How to set up, launch, and analyze implicit research in 1 - 3 days

Based on neuroscience research, implicit tests are used to uncover subconscious associations towards categories, brands or products. Implicit association tests measure the unconscious forces that drive consumer decision making providing a deeper level of insights to inform brand strategies. In this session, quantilope will present an automated solution to easily set up, launch, and analyze implicit research in 1 - 3 days. The solution will be presented through the lens of original implicit research on the Fast Food industry examining the different characteristics, occasions, and motivations that consumers subconsciously associate with leading fast-food brands. The study features brands including Chick-fil-A, McDonald’s, Subway, Taco Bell, Chipotle, and Domino’s and more.

Speakers
Beatrice Capestany, Research Consultant; quantilope
Salome Rances, Research Consultant; quantilope

What the full recording now - https://bit.ly/2Nl0sIb - https://bit.ly/3bWNtqz
June 2020: Ad Kings: Lessons in effective advertising during crisis

The IA NEXT conference is an event for fresh ideas, new research techniques and concepts, and unbiased, practical training to expand your perspectives and boost the skills of your entire insights team.

Presentation: Monday, June 1st, at 3:20 PM

Ad Kings: Lessons in effective advertising during crisis

Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact.

Speaker: Alex Hall, Research Consultant at quantilope.

Watch the full recording  here

June 2020: WIRe The Great Reset

Join quantilope and Women in Research (WIRe) on Tuesday, June 9th for an evening to relax, chat, and network with our first virtual New York event - The Great Reset 2020.

Event: The Great Reset 2020 

Date: Tuesday, June 9th 2020 - 6:30 - 7:30 PM

We’ll hear from Kalinda Fisher, recent winner of the Ginny Valentine Badge of Courage Awards and founder of The Great Reset, who will be inspiring us with her story and giving us the opportunity to engage in meaningful conversations. 

During this event, we will all have a chance to experience meaningful conversations first hand, in breakout “rooms” from discussing how the current crisis will impact our working lives forever or simply having a catch up chat with your WIRe friends and colleagues.

View the recording - https://bit.ly/2YDWAr7

April 2020: How to leverage technology for better research with meaningful impact

TMRE Digital Week is held twice a year to offer career insights professionals continuous learning in addition to our live conferences such as the flagship event TMRE: The Market Research Event.  From the comfort of your computer, you’ll hear some of the latest trends and techniques for delivering insights that drive bottom-line impact.

Presentation: How to create a competitive advantage with automated tracking

Leading brands have long used quality consumer research to make informed business decisions. However, as our industry navigates the challenging global environment, many of us face budget cuts and unexpected research challenges.

In this webinar, quantilope will provide a step-by-step guide for how researchers can upgrade traditional research processes to conduct their own advanced, custom consumer research in less than one week. Viewers will leave with an understanding of how to implement bespoke agile workflows to conduct research better, faster, and more efficiently.

Speakers: Beatrice Capestany, Research Consultant at qauntilope & Mike DeGagne, Head of Sales at quantilope

What the full recording here

March 2020: How to create a competitive advantage with automated tracking

In partnership with Quirk's, this webinar will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.

Speaker: Thomas Fandrich, Co-Founder at quantilope

View the full recording here

January 2020: Media Insights and Engagement Conference

At Media Insights 2020, more than 300 media insights professionals came together to discuss how to use research-driven insights to help content creators bring their ideas to life while showcasing their own narratives from collected data.

Presentation: How to Implement Implicit Research to Unlock Insights from Your Audiences’ Subconscious

Speaker: Thomas Fandrich, Co-founder and US Managing Director at quantilope

More information here

January 2020: The Innovation Toolkit: An Iterative Framework for Agile Research

Built upon automated advanced research methodologies, the Innovation Toolkit is an iterative, fully customizable process, capable of reducing the length of each research project (from launch to analysis and data visualization) to less than one week.

In partnership with Greenbook, this presentation will discuss a case study on CPG start-up brand Just Spices to explain how the Innovation Toolkit can deliver quick and substantive consumer insights to unlock new product categories and successfully position new products on the market without sacrificing time, bandwidth, or resources. 

Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope

Watch the full recording here

December 2019: DIY Conference

Striving to do more with less is a common expectation across most industries. At the DIY Market Research Conference, you will learn DIY MR solutions, methodologies, techniques and best practices for extending limited resources and budgets.

Presentation: Introducing the Implicit Playbook: A DIY Approach to Tapping Into Your Consumer's Subconscious

Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope 

More information here

November 2019: TMRE

TMRE: The Market Research Event is the industry’s flagship event for career insights professionals to unearth the latest methodologies, discover emerging technologies and build the support network to leapfrog your research practice and business into the future. 

Presentation: How to create a competitive advantage with automated tracking

Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope

More information here.

October 2019: Insights Association CRC

CRC is produced by the Insights Association, a not-for-profit that ensures that all proceeds from all programs — including this conference — are invested back into the industry to support legal, image, value, quality, and business advocacy as well as education, networking, and other support initiatives. Your participation in CRC helps to ensure that the research and analytics industry thrives.

Presentation: How to optimize your product line using automated TURF

Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope

Learn more here

September 2019: How to optimize your product line using automated TURF market research

Launching a new product or introducing new flavors, colors, and/or styles to existing product lines can be complex and expensive. Before development begins, brands must fully understand consumer preferences and their willingness to purchase new product concepts.

 

In this webinar, Thomas Fandrich, co-founder of quantilope, and Kerstin Reimer, Senior Specialist Science & Automation discuss how brand and insights managers can optimize product and media portfolios by using an automated TURF research methodology.

Watch the full recording here now - https://www.quantilope.com/en-us/blog/events-quantilope-webinar-turf


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