IIeX North America is the flagship conference in the IIeX series. The 2020 event will be three days filled with new thinking, new solutions, and new approaches from the most innovative leaders in market research from around the globe
September 9th - 11th, 2020
Presentation: A Winning First Impression: How to Create Appealing Product Designs by Leveraging Implicit Research
Timing: Thursday, September 10th at 4:30 pm EST.
For many brands, design and innovation go hand-in-hand. As the very first thing a consumer interactives with, the aesthetic design of a new product immediately impacts their feelings towards it and whether or not they decide to buy. However, we often fail to efficiently test (or test at all) the aesthetic designs of our new products. This can result in lackluster launches or disastrous design failures with mass losses in both our budgets and brand equity.
In this session, quantilope will introduce a scalable online solution for measuring a consumer's immediate, implicit reaction, when interacting with your product design for the first time. From auto, to consumer electronics, furniture, luxury, and packaging, this session will provide a step-by-step guide for brands to quantify what aesthetic product designs evoke in the mind of their consumers, ensuring that both their product’s design and functionalities are aligned with the right aesthetic, style, and purpose that consumers are looking for.
Speakers: Thomas Fandrich, co-founder at quantilope & Beatrice Capestany
Learn more here
TMRE's Innovating Insights Digital Week brings together the most disruptive MR and Insights executives for a series of talks, panels, demos, and live debates on the latest developments in consumer insights.
Presentation: September 16th, 2020 at 12:30 pm EST
Realtime Segmentation for Fast-Paced Innovators
Innovation remains key for the survival and success of brands. Those who are the best at innovation do so by creating new products and services that cater to very specific customer needs and desires. To achieve this successfully, brands need to find the right consumer segments to ensure that product, pricing, and communication are in line with their respective needs. However, this often requires advanced methodologies and can take weeks to months - time that many brands do not have given the pressure to innovate quickly.
Speakers: Thomas Fandrich, Co-founder at quantilope & Jannik Meyners, Head of Science at quantilope
More information: https://bit.ly/3jqZHLA
TMRE: The Market Research Event is the industry’s flagship event for career insights professionals to unearth the latest methodologies, discover emerging technologies and build the support network to leapfrog your research practice and business into the future.
Presentation: Tuesday, October 6th 12:00 PM
How to create a competitive advantage with automated tracking
In this session, quantilope will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real-time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.
Speaker: Thomas Fandrirch, co-founder at quantilope.
Learn more here.
Get an inside look at the most novel tools and techniques being applied by the most innovative market researchers and data analysts to gain unprecedented insights.
Tuesday, October 27th at 4:00 pm EST
Presentation: Topic TBD
More information here.
Presentation: Tuesday, December 1st at 12:30 pm EST
Topic: Pending
Learn more here.
Quirk's Chicago is going virtual for three days of cutting-edge marketing research and consumer insights learning. The conference has sessions featuring real-world case studies, discussions on the hottest marketing research and insight topics and endless networking opportunities.
Presentation 1: July 14th 11:10 AM
The Consumer NOW Index: Leveraging automation to create an on-going benchmark of radically changing consumer behavior
The Consumer NOW Index is an ongoing tracker monitoring the reactions and adjustments to changing micro and macro events impacting individual lives, families, work, health, and a general sense of self. In this session, quantilope will provide audiences with a deep dive into what the Consumer NOW Index is and an overview of consumer’s current goals, how they are spending their time, their challenges, and what they require from brands.
Viewers will leave with an understanding of how to leverage the Index’s benchmarks to inform business strategies and create instant data cuts across demographics including age groups, genders, relationship status, and more.
Presentation 2: July 14th, 2020
11:40 AM
Five Learnings from 100 Agile Insights Transformations
Becoming an agile organization has many benefits that include increased business performance and customer satisfaction. However, many struggle to understand what it really means to be agile and how to successfully implement agile workflows. In this presentation, quantilope Co-Founders Peter Aschmoneit and Thomas Fandrich will discuss five key learnings from more than 100 transformations of research departments into agile teams. Attendees will leave with tactical strategies to transform their own insights departments and successfully adopt agile principles for creating a competitive advantage.
Speaker: Thomas Fandrich, Co-founder at quantilope & Peter Aschmoneit, CEO at quantilope
Learn More - https://www.thequirksevent.com/virtual/register/
Presentation: Monday, June 22nd 2020
The Power of Agile Insights Technology:
Gaining deep Insights on what People think in real time
Speaker:
Dr. Peter Aschmoneit, CEO & Co-Founder at quantilope
Christoph Kwiatkowski, Head of Sales at quantilope
Watch the full recording:
(Note: The session starts at 3:05 min)
Join quantilope and our peers in the insights community for a three day virtual conference discussing best practices for fast-track insights, contactless research, and understanding the changing consumer.
Hear quantilope speak on Monday, June 22nd, 2020 at 1:00 PM
Presentation: How to set up, launch, and analyze implicit research in 1 - 3 days
Based on neuroscience research, implicit tests are used to uncover subconscious associations towards categories, brands or products. Implicit association tests measure the unconscious forces that drive consumer decision making providing a deeper level of insights to inform brand strategies. In this session, quantilope will present an automated solution to easily set up, launch, and analyze implicit research in 1 - 3 days. The solution will be presented through the lens of original implicit research on the Fast Food industry examining the different characteristics, occasions, and motivations that consumers subconsciously associate with leading fast-food brands. The study features brands including Chick-fil-A, McDonald’s, Subway, Taco Bell, Chipotle, and Domino’s and more.
The IA NEXT conference is an event for fresh ideas, new research techniques and concepts, and unbiased, practical training to expand your perspectives and boost the skills of your entire insights team.
Presentation: Monday, June 1st, at 3:20 PM
Ad Kings: Lessons in effective advertising during crisis
Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact.
Speaker: Alex Hall, Research Consultant at quantilope.
Watch the full recording here.
Join quantilope and Women in Research (WIRe) on Tuesday, June 9th for an evening to relax, chat, and network with our first virtual New York event - The Great Reset 2020.
Event: The Great Reset 2020
Date: Tuesday, June 9th 2020 - 6:30 - 7:30 PM
We’ll hear from Kalinda Fisher, recent winner of the Ginny Valentine Badge of Courage Awards and founder of The Great Reset, who will be inspiring us with her story and giving us the opportunity to engage in meaningful conversations.
During this event, we will all have a chance to experience meaningful conversations first hand, in breakout “rooms” from discussing how the current crisis will impact our working lives forever or simply having a catch up chat with your WIRe friends and colleagues.
View the recording - https://bit.ly/2YDWAr7
TMRE Digital Week is held twice a year to offer career insights professionals continuous learning in addition to our live conferences such as the flagship event TMRE: The Market Research Event. From the comfort of your computer, you’ll hear some of the latest trends and techniques for delivering insights that drive bottom-line impact.
Presentation: How to create a competitive advantage with automated tracking
Leading brands have long used quality consumer research to make informed business decisions. However, as our industry navigates the challenging global environment, many of us face budget cuts and unexpected research challenges.
In this webinar, quantilope will provide a step-by-step guide for how researchers can upgrade traditional research processes to conduct their own advanced, custom consumer research in less than one week. Viewers will leave with an understanding of how to implement bespoke agile workflows to conduct research better, faster, and more efficiently.
Speakers: Beatrice Capestany, Research Consultant at qauntilope & Mike DeGagne, Head of Sales at quantilope
What the full recording here.
In partnership with Quirk's, this webinar will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.
Speaker: Thomas Fandrich, Co-Founder at quantilope
View the full recording here.
At Media Insights 2020, more than 300 media insights professionals came together to discuss how to use research-driven insights to help content creators bring their ideas to life while showcasing their own narratives from collected data.
Presentation: How to Implement Implicit Research to Unlock Insights from Your Audiences’ Subconscious
Speaker: Thomas Fandrich, Co-founder and US Managing Director at quantilope
More information here.
Built upon automated advanced research methodologies, the Innovation Toolkit is an iterative, fully customizable process, capable of reducing the length of each research project (from launch to analysis and data visualization) to less than one week.
In partnership with Greenbook, this presentation will discuss a case study on CPG start-up brand Just Spices to explain how the Innovation Toolkit can deliver quick and substantive consumer insights to unlock new product categories and successfully position new products on the market without sacrificing time, bandwidth, or resources.
Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope
Watch the full recording here.
Striving to do more with less is a common expectation across most industries. At the DIY Market Research Conference, you will learn DIY MR solutions, methodologies, techniques and best practices for extending limited resources and budgets.
Presentation: Introducing the Implicit Playbook: A DIY Approach to Tapping Into Your Consumer's Subconscious
Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope
More information here.
TMRE: The Market Research Event is the industry’s flagship event for career insights professionals to unearth the latest methodologies, discover emerging technologies and build the support network to leapfrog your research practice and business into the future.
Presentation: How to create a competitive advantage with automated tracking
Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope
More information here.
CRC is produced by the Insights Association, a not-for-profit that ensures that all proceeds from all programs — including this conference — are invested back into the industry to support legal, image, value, quality, and business advocacy as well as education, networking, and other support initiatives. Your participation in CRC helps to ensure that the research and analytics industry thrives.
Presentation: How to optimize your product line using automated TURF
Speaker: Thomas Fandrich, Co-Founder and US Managing Director at quantilope
Learn more here.
Launching a new product or introducing new flavors, colors, and/or styles to existing product lines can be complex and expensive. Before development begins, brands must fully understand consumer preferences and their willingness to purchase new product concepts.
In this webinar, Thomas Fandrich, co-founder of quantilope, and Kerstin Reimer, Senior Specialist Science & Automation discuss how brand and insights managers can optimize product and media portfolios by using an automated TURF research methodology.
Watch the full recording here now - https://www.quantilope.com/en-us/blog/events-quantilope-webinar-turf
