Key Driver Analysis is used to determine how important various drivers (e.g. features, characteristics) are to an outcome, such as brand liking or purchase intention, to prioritize levers for improving that outcome. Typical areas of application include studies on brands, product concepts, or customer satisfaction.
Benefits of quantilope's Key Driver Analysis:
The most effective drivers of the supermarket's customer satisfaction are 'credibility', 'quality', and 'tradition'.
'Automatic categorization of expenses,' 'Login via Face-ID,' and 'Money transfer' are the most important features impacting purchase intent.