Maximum Difference Scaling (MaxDiff) is used to identify consumers' preferences towards product features, advertising claims, or branding. It’s used to understand which items to prioritize by asking respondents to make tradeoffs between the items.
Benefits of quantilope's MaxDiff:
'Automatic emergency brake,' 'Anti-collision warning,' and 'Blindspot monitoring' are the most important product features when buying a car.
The most appealing supermarket slogans for consumers are 'all local produce,' and 'fresh as from your own garden'.