quantilope Press

Latest Press Releases

July 20th, 2021: Respected industry leader Stan Sthanunathan joins quantilope's growth journey as board advisor

Respected market research industry leader Stan Sthanunathan is joining quantilope as a strategic board advisor. Stan Sthanunathan has significantly transformed the departments and management of insights teams at leading international brands such as Unilever and The Coca-Cola Company.

International insights automation technology provider quantilope is welcoming Stan Sthanunathan as a new board advisor to support its continued growth and global expansion. Stan is a respected industry leader with a proven track record of delivering insight-led growth strategies for businesses. He has significantly transformed the insights function of leading international brands such as Unilever and The Coca Cola Company.

"The insights function can play a crucial role in powering sustainable and accelerated growth of brands - but only if it focuses on the right things! quantilope’s tremendous growth has impressively demonstrated the need for game-changing, new approaches to insight management, explains Stan Sthanunathan.

“Stan is a highly esteemed leader and expert on shaping not only the insights function but the industry as a whole, making him an ideal partner for quantilope where we continue to empower insights managers to act proactively and drive accelerated growth through insights. We are very much looking forward to teaming up with Stan in order to drive quantilope’s future as the leading insights automation provider in the industry,” said Dr. Peter Aschmoneit, CEO and co-founder of quantilope.

Stan Sthanunathan is an experienced leader in consumer insights and market research. Specifically, Stan has implemented multiple transformational growth strategies for CPG brands rooted in tech-driven insights to deliver double the impact in half the time and half the cost. As Executive Vice President of Consumer & Market Insights at Unilever, Stan developed the People Data Center (PDC) to generate real-time insights through AI & Machine Learning techniques. Prior to Unilever, Stan worked as the Global Vice President of Marketing Strategy & Insights at The Coca-Cola Company where he established a culture of innovation through insights and developed programs to transform insights into action resulting in 14 quarters of consistent growth.

Stan Sthanunathan is based in the U.S. and joins quantilope as board advisor globally.

Founded in Germany in 2014, quantilope has been on a path of global expansion with international offices across Europe and the United States. quantilope’s mission is to globally scale insights automation based on the belief of freeing all marketing decisions from gut feel.

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July 14th, 2021: GRIT Top 50 Most Innovative Suppliers - quantilope makes the biggest leap in rankings, reaches 17th spot

quantilope is ranked again among the world's most innovative suppliers in market research & insights in the respected GRIT Top 50 Most Innovative Suppliers list. With its insights automation platform, the global technology provider made the biggest leap in the ranking moving up 27 places compared to last year.

quantilope is ranked again among the world's most innovative suppliers of market research & insights. The international insights technology provider for insights is ranked 17th in the GRIT Top 50 Most Innovative Suppliers for Insights published today by Greenbook.

The ranking of the most innovative suppliers of insights is part of the newly published GRIT Report Business & Innovation Edition 2021. For the GRIT Report (Greenbook Research Industry Trends), more than 3,000 insights buyers and service providers of insights were surveyed worldwide.

"quantilope is pleased to be a part of the top 50 most innovative suppliers list again this year. Climbing 27 spots is a direct reflection of our work continuing to automate more advanced research methods and significantly increasing the use of artificial intelligence in our insights automation platform. Helping our clients increase the efficiency and scalability of their research processes through technology continues to be our main priority as we develop our product," explains James Motley, Chief Technology Officer (CTO) for quantilope. James Motley has previously worked for numerous Silicon Valley companies including Intel and HP.

"Our Insights Automation platform provides companies with an easy-to-use operating system for cutting-edge market research. This empowers brands to gain deep consumer understanding within just a few days - a benefit that has been clearly recognized in this year's GRIT ranking. At quantilope, these consumer insights flow directly into interactive reports and enable management teams to quickly make impactful business decisions rooted in consumer research. A new study even shows that research teams can receive an ROI of 319% with quantilope's Insights Automation platform over a three-year period" adds Dr. Peter Aschmoneit, CEO and Co-Founder of quantilope.

In addition to ranking 17th on the Top 50 Most innovative Supplier list, quantilope also ranked 16th on the list of top Data & Analytics Providers and 5th on the Technology Provider list.

Founded in 2014, quantilope has been on a path of global expansion working with numerous international brands and companies such as Danone, FlowersFoods, Pepsi, Nestlé and Telekom, as well as renowned institutes and consulting agencies such as GfK.


About GRIT report
The 2021 Business & Innovation GreenBook report includes this year's annual ranking of market research suppliers who have successfully asserted themselves at the forefront of innovation. The report looks at the big picture of the insights industry and how individual organizations fit into this ecosystem. It demonstrates how external changes (like COVID-19) are spurring innovation and how they impact business outcomes, expectations, and strategies. Plus, the GRIT Top 50 Most Innovative Companies list. For the GRIT Report (Greenbook Research Industry Trends), more than 3,000 insights buyers and service providers of insights were surveyed worldwide.

Ranking GRIT Top 50 Most Innovative Suppliers

GRIT Report Business & Innovation Edition 2021


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July 7th, 2021: Research teams can receive an ROI of 319% with quantilope's Insights Automation Platform over a three year period

New Study finds the Total Economic Impact™ of quantilope’s Insights Automation Platform can provide researchers a 319% ROI over a three year period.

Insights Automation firm quantilope commissioned a study conducted by Forrester Consulting in June 2021 to evaluate the potential return on investment an enterprise brand may receive by implementing their automated research technology. With a specific focus on research and consumer insights departments, the study provides an overview of the quantifiable and unquantifiable benefits organizations can expect by working with quantilope to conduct their market research projects.

Forrester’s in-depth analysis shows that over a three year period organizations can experience net benefits of $2.7M, and an ROI of 319% for their research budgets, with payback from the initial investment received in less than 3 months. The results include the financial benefits quantilope provides by automating advanced consumer research projects on an end-to-end platform allowing users to eliminate external market research agency fees, increase their research fielding time efficiencies, and eliminate legacy DIY tools.

Additional Benefits Include:

Quality Research Methodologies: quantilope offers fully customizable and automated research methodologies such as conjoint, TURF, KDA, implicit association tests, and more. The intuitive platform allows users to accomplish more high-quality insights projects in less time compared to working with traditional market research agencies.

Immediate Access to Data & Visualizations: quantilope connects the entire market research process to allows insights teams to access, edit, and view each step of a research project in real-time. One customer insights manager said: “Just recently, I had a survey out in the field, and I wanted to add an additional question. With quantilope, I was able to quickly make the change and see results within a day.”

Dynamic Partnership: With quantilope, clients receive exceptional empowerment, training, and support to gain the confidence and skills to get the most out of the platform. One interviewee said: “[The quantilope team] not only listened to our specific requests, but they offered meaningful input, giving us different ways to address issues regarding consumer perspective. There was collaboration between research and marketing that seldom happens with other vendors.”

The combination of quantifiable and unquantifiable benefits identified in the Forrester study showcase how insights managers can transform the speed, substance, and scale of their research processes by implementing quantilope’s Insights Automation platform into their research departments. Created for researchers by researchers, quantilope offers a new streamlined approach to conduct market research that’s fast and affordable - without sacrificing quality.

Access a complete copy of the study here

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July 5th, 2021: quantilope is expanding into the UK market

Global market research technology provider quantilope is expanding into the UK market in July 2021. Founded in 2014, quantilope is headquartered in Hamburg, Germany with offices across Europe and the United States. Following a successful expansion into the US, quantilope is now focusing its global expansion on the UK, the world's second-largest market for market research, worth almost USD 7 billion.

quantilope is expanding into the UK market opening an official office in London in July 2021. The fast-growing technology company offering professional, automated market research is strengthening its international growth strategy and intensifying its business with existing and new international key accounts. The United Kingdom (UK) is the Europe’s biggest and the world's second largest market for market research after the US, with sales of almost USD 7 billion. (Source: esomar)

quantilope has been on a path of global expansion, opening it’s first international office in New York in 2019, which has now grown to over 60 employees and a robust enterprise focused business. quantilope’s expansion into the UK represents the firm’s strong growth and move towards becoming the global leader in insights automation.

Georg Wesinger, European Vice President for quantilope, will be responsible for managing the UK business and developing a team of local experts. In 2021, the UK office will hire 10 - 15 new employees with a focus on sales and research consulting. "The UK is an important market for quantilope to successfully scale our international business in Europe. With the new location in London we can intensify our existing contacts of strong, international brands and scale the roll-out of quantilope’s Insights Automation platform in the European market", explains Georg Wesinger.

"Our successful expansion into the US has confirmed quantilope as an emerging technology playing in the market research industry. An expansion into the UK is the logical next step to further grow globally and fully cover the needs of international key accounts," said Dr. Peter Aschmoneit, CEO and CO-Founder of quantilope. "Motivated talents with high enthusiasm and expertise for technology and consumer insights who want to help shape the growing business in the UK are welcome!" Peter Aschmoneit further explains.

Founded in Germany in 2014, quantilope is an insights automation platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, Tracking and more. Our end-to-end platform connects the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days. The company employs more than 200 people worldwide with global clients including Danone, FlowersFoods, Pepsi, Nestlé and Telekom, as well as renowned institutes and consulting agencies such as GfK.

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June 21st, 2021: quantilope is expanding its market research partner network in Europe

In the course of its international expansion, quantilope is expanding its strategic partnerships in Europe. The international market research technology provider’s new partner program is focused on market research institutes and marketing and consulting agencies. Leading market research service providers such as GfK, Statista, and LINK are already using quantilope’s insights technology.

quantilope is continuing its expansion, and its international growth strategy has prompted it to expand its partner network for professional market research in Europe. Its new dedicated partner program places a special focus on market research institutes, consulting firms, and media and marketing agencies in Europe. The United Kingdom, Germany, and France have a combined market for consumer insights of nearly 10 billion euros, making them the largest European markets in the market research industry.

The new partner program offers market research service providers various models, ranging from a referral premium (as a referral partner) to a sales partnership that includes marketing rights for quantilope’s Insights Automation Platform (as a value-added reseller).

“The partner program is an important step in the systematic expansion of our comprehensive market presence in Europe. We are thus scaling and democratizing access to high-quality automated research methods and innovative insights technology for national and international brands alike,” says Dr. Peter Aschmoneit, CEO and co-founder of quantilope. “Brands that we have so far been unable to optimally reach with our own office locations benefit especially greatly from the expanded network and the enhanced presence of local partners,” Aschmoneit continues.

Well-known market research institutes and agencies such as GfK, the largest German market research institute, and Stoyo Media, Germany’s leading agency for data-driven creation, are already successfully using quantilope’s technological power for professional consumer insights. Statista Q, part of the successful business data platform Statista and DWise, a market research service provider also recently joined the partner network. quantilope is now welcoming LINK, the Swiss survey research market leader and quantilope’s partner in Switzerland.

“quantilope enables us to generate high-quality research results much faster than we have so far been able to,” says Stefan Reiser, head of LINK’s Marketing Research Division. “The unique combination of speed, quality, flexibility, and cost-efficiency for professional studies offers fantastic opportunities for us and our clients,” Reiser continues.

”At DWise, we are very excited to partner with quantilope. Being a powerful tool that delivers real-time results, quantilope’s automated end-to-end platform provides just the right level of simplicity addressing the pressing market needs. DWise analysts, data science experts, and Market Research professionals can complement the delivery of advanced services and consultancy following quantilope’s plans and growth trajectory,” said Claudia Doeland & Puisé Pang, partners at DWise. “We look forward to being part of the research transformation journey powered by quantilope!’

quantilope is an insights automation platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, and more. The end-to-end platform connects the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization in just 1 – 5 business days.

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June 8th, 2021: quantilope is beefing up its team of European experts

As part of its international growth strategy, quantilope is further expanding its team of experts for the Netherlands.

quantilope is enhancing its team of experts in Europe as part of its international expansion strategy. In May, quantilope welcomed Amanda van Haaster to the post of Senior Research Consultant. She joins Client Development Director Peter van Keulen on the list of quantilope expert hires with great familiarity with the Dutch market.
Amanda is an expert in the fields of shopper research, storytelling, and research process optimization. She has both client and agency experience, having worked for Unilever and GfK and most recently as Research Director for Ipsos NORM. At quantilope, she is part of the team that serves international enterprise clients.

“Our team members’ expertise of the Dutch market provides a strong tailwind for our insights automation platform expansion at an international level,” says Dr. Peter Aschmoneit, CEO and co-founder of quantilope.

The Netherlands is the home of a number of international brands, such as Unilever, Philips, and Heineken. At about 400 million euros of annual turnover, the Netherlands is Europe’s sixth-largest hub for market research.

quantilope was founded in 2014 and has experienced great success since. The leading insights automation provider is among Germany’s fastest-growing technology companies (Technology Fast 50/Deloitte, 2020). quantilope currently employs a total of around 200 people. Further hires are planned.

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Amanda van Haaster, Senior Research Consultant, quantilope
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Peter van Keulen, Client Development Director, quantilope
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May 25th, 2021: Consumer Electronics in Europe - More than half of buyers are prepared to spend more for a sustainable product

A survey shows that 53% of respondents would be willing to pay more for a sustainable product. Product reviews (from Google Reviews, Amazon, etc.) are especially important for the decision to buy. More than half of European consumer electronics users overall spend much more time with electronic devices than they did just a year ago. Europe’s favorite product is the smartphone.

The current Consumer Electronics Study 2021 by quantilope provides a European comparison of purchasing behavior and trends. The results show relevant, important buyer and user needs and market opportunities for providers in the consumer electronics industry. It highlights such items as the decisive motivations for purchasing electronic devices and the features that positively influence purchasing. It also continues to track especially popular consumer electronics, wearables, and smart home devices; relevant sales channels; brand awareness; and the significance of sustainability. Those interested can obtain the results as an interactive Insights Dashboard on the company website, free of charge.

An overview of the most important insights:

1. Consumers are spending much more time with consumer electronics

IMore than half (58%) of European consumer electronics users are spending much more time with electronic devices than they did just a year ago. In Spain, the share is 70%.

2. Product reviews are relevant to the decision to buy

Of those planning to buy a new electronic device, 77% spend a significant amount of time reading product reviews in advance. The most popular information sources, used by 61% of respondents, are third-party provider websites (Google Reviews, Amazon, etc.). Social media play scarcely any role (less than 20%).

3. Buyers are prepared to pay more for sustainable products

More than half (53%) of electronic device purchasers are prepared to spend more for a sustainable device or a device whose production and packaging are sustainable. Almost a quarter (23%) are prepared to spend up to 10% more for a sustainable product (see chart).

4. Europe’s most popular product: the smartphone

The smartphone is the clear leader in the consumer electronics market. The feature-rich daily companion is the most popular electronic device in Germany, France, and Spain. It is followed by televisions and laptops.

5. Smart watches are prized primarily for their fitness features

The most popular wearable is the smartwatch. It is especially popular in Spain. The most sought-after smartwatch functions are fitness tracking, heart rate monitoring, and pedometers. These functions positively influence the decision to buy (see chart).

6. Online retail is attractive because of its comparison opportunities, while brick-and-mortar stores are attractive because they provide consulting and opportunities to try out products

Online retail and brick-and-mortar stores are both important consumer electronics sales channels (see chart). In general, online retail has the advantages of attractive prices and the capability of comparing products. The greatest motivation for buying electronic devices in a brick-and-mortar store is the ability to handle products and try them out and to consult store employees.

7. One in three Britons is planning to buy a new television

The demand for televisions is especially great in the United Kingdom. Almost one in every three respondents there (31%) is planning to buy a new television in the next 12 months, while one in four in Germany and Spain is considering such a purchase.

8. The advantages of smart home products are not sufficiently discernible for new buyers

Many of those who do not yet own smart home devices such as smart TVs or smart speakers do not yet find such devices interesting enough, or they consider them too expensive. Most do not see the advantages. Of potential new buyers, however, 36% at least indicate a degree of curiosity.


“The dashboard presents companies with a deep, up-to-date understanding of what is important on the consumer electronics landscape and where the opportunities and potential for providers are. For instance, it is more profitable than ever for consumer electronics providers to ask satisfied customers to write a positive review immediately after purchase. Such reviews greatly influence the buying decisions of other potential buyers. Almost 80% of potential buyers spend a significant amount of time reading reviews before buying an electronic device. That’s huge,” says Dr. Peter Aschmoneit, quantilope’s CEO.


About the study

quantilope’s Consumer Electronics Study 2021 assesses user needs, associations, and motivation with respect to consumer electronics products. It highlights such items as especially popular consumer electronics, wearables, and smart home devices. Relevant sales channels and the significance of sustainability for the purchase of electronic devices were also analyzed. A total of 1,600 potential buyers of electronic devices in four countries (Germany, France, Spain, and the United Kingdom – 400 per country) were surveyed representatively according to the population structure of each country.

The study employed modern, automated research methods from quantitative market research, such as implicit single association tests (SATs), driver analysis, preference rankings (maximum difference scaling), and total unduplicated reach and frequency (TURF) analysis. The study was conducted with quantilope’s Insights Automation platform.

Those interested can obtain free-of-charge access to the Insights Dashboard.

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Willingness to pay more for a sustainable device
Source: Consumer Electronics Study 2021, quantilope

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Country comparison of sales channels for consumer electronics
Source: Consumer Electronics Study 2021, quantilope

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Smartwatches Intender
Source: Consumer Electronics Study 2021, quantilope

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February 8th, 2021: Opportunities for the fashion industry - fair fashion, sustainability, and more inspiration for clothes shoppers

A representative international study by quantilope gives well-founded reasons for the current drop in fashion sales and uncovers opportunities for clothing brands. Fair fashion, sustainability, and offers that inspire buyers have potential.

COVID-19 has turned fashion shopping upside down. A recent multicountry study by quantilope provides insights into evolving shopping behaviors, motivations and needs along with implicit motovations for buying clothes, and the current opportunities in the fashion industry.

quantilope's fashion study surveyed over 2000 consumers from Germany, France Italy, and the U.S.. The respondents were clothes shoppers aged 18-69 and were analyzed according to age, sex, and region.

Key findings include:

1. There are many reasons for declining sales

In all countries involved in the study, clothing sales have fallen drastically since the outbreak of the pandemic. The decline was especially strong in Italy, where 67 percent of respondents said that they buy less clothing now than before COVID-19. In Germany, that proportion was only one-third.

The reasons for buying less fashion itmes tend to be country-specific. While Italian and French respondents reported a general decline in the need for and importance of fashion as a reason for buying less, Germans tended to cite changed circumstances. More than half of German respondents indicated that the mask requirement and the current restrictions on movement are the primary reasons they are buying less clothing.

Lower income is also driving the clothing sales decline, primarily in France, Italy, and the U.S..

2. Shopping is not going online

Almost half (44%) of fashion shoppers have bought less from stationary outlets since the pandemic began. This is not surprising, since many businesses have closed as part of the lockdown. The decline in purchases is not moving shoppers online, though. Only about a quarter of consumers indicated that they are buying more clothing items online now than they did before COVID-19.

3. Brick & Mortar Stores have the advantage of fitting, consultation, and inspiration

Stationary outlets provide important services that online shops apparently cannot offer. The opportunity to try clothes on directly before buying them is especially important to shoppers in the European countries the study addressed and motivates them to shop more at stationary outlets. About a third of respondents also say that the consultation and inspiration they receive at stationary outlets is important.

Fashion shoppers also develop relationships with the salespeople in physical shops. About 40% of consumers, especially in European countries, expressed a desire to shop more in stationary shops in order to save jobs.

4. The subconscious reasons for buying fashion: inspiration, independence, and joy

Fashion shopping is not primarily a reasoning activity, and it goes far beyond acquiring an article of clothing. Buying clothing inspires shoppers and makes them feel independent. It is fun and exciting. Many people associate fashion with freedom of expression and pride. People don’t choose an article of clothing because it makes sense or is a safe bet. Nor is the primary question one of status. It is important to address the implicit motives, since they are what influence the purchase decision at a fundamental level.

5. Quality and a good fit attract buyers

When people buy clothes, quality is one of the most important criteria considered. And the clothes must fit well and be comfortable. It is also important for them to suit the buyer’s style. Price is a polarizing topic. Respondents see a low price both as very important and not at all important. Brand image and awareness are not very important when people buy clothing.

6. Great potential for fair fashion

Around 50% of respondents consider fair fashion to be important or very important. The highest rate was in Italy (61%). However, German fashion shoppers are the most likely to have purchased fair fashion items in the past. France, Italy, and the U.S. exhibit great potential for fair fashion offers. Almost two-thirds of respondents there indicated that they would consider buying fair fashion items. U.S. buyers are the most skeptical, with 19% rejecting fair fashion offers.

7. Environmentally friendly production and recycled materials promote sustainability

Buyers associate sustainability with environmentally friendly production and recycled materials. More than 70% of respondents from European countries confirmed that environmentally friendly manufacture is an important criterion for sustainability, and almost as many cited the use of recycled materials. Buyers in Germany find fair wages and toxin-free dyes to be very important sustainability considerations.

8. Fashion buyers rate Adidas and Nike as sustainable

For fashion buyers, Adidas and Nike are perceived as the most sustainable fashion brands. Chloé and Uniqlo are less convincing in terms of sustainability.


“Stationary outlets that are currently closed serve relevant needs that online commerce has not yet addressed and that remain unfulfilled for consumers. Fair fashion and offers that are more inspiring to buyers have especially great potential,” says Dr. Peter Aschmoneit, quantilope’s CEO and co-founder.


About the study

The study was performed with quantilope’s Agile Insights software. The respondents were groups of 500 clothes shoppers aged 18–69, one group each from Germany, France, Italy, and the U.S., and were analyzed according to age, sex, and region. High-quality automated research methods from quantitative market research were used, such as single association tests and preference rankings (maximum difference scaling). The study was a multi-country single-project study.

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Sustainable-Fashion-Brands-Multicountry-quantilopeHow sustainable are brands for their buyers? (All trademarks belong to their respective owners.)

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January 14th, 2021: James Motley is the new CTO of quantilope

quantilope is expanding its C-level management team. James Motley has been the new Chief Technology Officer (CTO) since January. With the newly created position, quantilope strengthens the technological expansion of its Agile Insights software as well as its international growth strategy.

James Motley has been a new member of the C-level management team at the international insights software provider, quantilope, since January. In his position as Chief Technology Officer (CTO) he will be responsible for leading the software engineering team, as well as driving the further development of the software architecture and the use of new technologies.

James Motley has worked for numerous companies from Silicon Valley e.g. Intel and HP. He joins quantilope from US-based Cigna Healthcare where he was most recently a Senior Director of Engineering. Prior to that, he worked for IOTAS, one of the leading U.S. providers of intelligent technology solutions for automated home management. He worked for IOTAS from 2016 to 2019, first as VP Engineering and then as CTO. IOTAS has won numerous awards, including the 2019 'Startup of the year' award.

"We are very excited to have James Motley as our new CTO and experienced expert in scaling technological solutions. In 2021, as part of quantilope’s growth trajectory, we will greatly expand our Agile Insights software technology with APIs. Furthermore, the existing solutions will be enhanced with a focus on automation, data science, and workflows - the goal is to become internationally the best platform for insights," explains Dr. Peter Aschmoneit, CEO and Co-Founder of quantilope.

"I am very impressed with what the three founders have created with quantilope. The mission, the product, and the spirit are unique. I am very excited to use these values to continue to advance the software technology with the team and drive the growth of quantilope’s solution globally to become the best insights platform in the industry," explained James Motley.

With the expansion of the management team, the C-level at quantilope has thus consisted of four members since January: Dr. Peter Aschmoneit (CEO & Co-Founder), Dr. Lucas Bremer (CPO & Co-Founder), Dr. Thomas Fandrich (CCO, Co-Founder and President U.S.) and James Motley (CTO).

James Motley is 48 years old, a native Englishman from Oxford (UK) and will be based in Hamburg.

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January 7th, 2021: quantilope appoints Georg Wesinger as their new Vice President for Europe

Georg Wesinger has been appointed as the new Vice President of Europe at market research software provider quantilope beginning on January 1st, 2021. Georg Wesinger comes from Celonis, the international software market leader for process mining. In his new role, Georg is responsible for quantilope’s expansion in Europe.

Georg Wesinger has been appointed as the new Vice President of Europe at the software company quantilope beginning on January 1st, 2021. In his role, Georg is responsible for quantilope’s european expansion, a position newly created as part of quantilope's international expansion strategy.

Georg Wesinger is an experienced leader in the commercialization of digital solutions, data-driven business management and technology-enabled optimization of business processes. Since 2016, Georg served as the Vice President of Sales for the software company Celonis, the number one software in the field of process mining. The company, one of the few German Unicorns, which grew from 150 to more than 1,000 employees and a turnover of more than USD 100 million within the past 3.5 years. Prior to that, Mr. Wesinger worked for several years for the US company Demandware, the leading cloud-based e-commerce platform (acquired by Salesforce in 2016), first as Director Sales, then as Regional Vice President for Central/Northern Europe. There, he significantly grew the team in Central and Northern Europe, helping the company more than triple the size of the business in less than three years.

During his time as Vice President of Sales at Celonis, the company received several awards including the German Innovation Award iand the Game Changer Award, both in 2019.

"With Georg Wesinger, we are pleased to gain one of the most experienced experts for innovative software solutions for the digitalization of companies. With this new position in the company, we are taking the expansion of our European business to the next level and strengthening our international team as part of our expansion strategy," explains Dr. Peter Aschmoneit, CEO and Co-Founder of quantilope.

"I am very excited to further expand quantilope's growth path and lead it into the future internationally as the best Agile Insights platform. The way the teams at quantilope create a piece of the future for companies every day, the enormous drive and the company culture shaped by the three strong, inspiring founders with a doer mentality, openness, high commitment as well as mutual support inspire me," explains Georg Wesinger in his new role.

In his new role as Vice President of Europe, Georg Wesinger will report directly to CEO and Co-Founder Dr. Peter Aschmoneit.

Georg Wesinger is a native Austrian and lives with his family in Munich/Germany. He will be based both in Munich and Hamburg (Germany).

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December 7th, 2020: The fastest-growing technology companies in Germany: quantilope receives Deloitte‘s 2020 Technology Fast 50 Award

quantilope has been honored with Deloittes‘s 2020 Technology Fast 50 Award in Germany. Deloitte grants its established technology industry award to fast-growing, innovative technology companies. 

Hamburg / New York, December 7, 2020 quantilope has been honored with Deloitte’s 2020 Technology Fast 50 Award in Germany. quantilope’s Agile Insights software, an end-to-end platform for automated advanced consumer research propelled the company into the Top 50 of Germany’s fastest growing technology companies. The rankings are based on percentage sales growth in the last four business years (2016-2019). quantilope’s growth of almost 450% put it in Technology Fast 50’s 18th spot (2019: 25th spot).

„Earning a place on the Tech Fast 50 list is a source of great pride for us. In a year characterized by high uncertainty, the ability for brands to adapt to change quickly has never been more important. With our Agile Insights platform, companies receive an easy-to-use operating system for advanced market research to make better business decisions by quickly and deeply understanding the relevant needs and decision-making motives of their consumers“, says Dr. Peter Aschmoneit, quantilope’s CEO and co-founder.

„quantilope shows with its product and services, how companies leverage high quality consumer insights to shape a competitive and sustainable future through the help of modern technology“, explains Dr. Andreas Gentner, Partner and Head of Technology, Media & Telecommunications EMEA at Deloitte.

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About the Deloitte Technology Fast 50 Award
Balancing growth and adapting organizational structures is often a pecially difficult challenge. Deloitte honors companies that have successfully met that challenge. Technology Fast 50 Award holders build their success on the foundation of new technologies and are the fastest-growing companies in the software, hardware, communications, media and entertainment, healthcare and life sciences, environmental technology, and fintech industries. 

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October 1st, 2020: Market Research Innovator quantilope is Nominated for Two Quirk's Awards for Marketing Research and Insight Excellence

quantilope is excited to announce that it has been recognized as a finalist for the Best Global Market Research Project and the Best Advertising Research Project in the Quirk’s Awards for Marketing Research and Insight Excellence.

The Marketing Research and Insight Excellence Awards, powered by Quirk’s Media, recognizes the researchers, suppliers, and products and services that are adding value and impact to marketing research. Finalists are selected by a panel of judges made up of a combination of end-client researchers, supplier partners, and Quirk’s editorial staff.

quantilope is nominated for the Best Global Market Research Project with its Consumer NOW Index. Led by Max Cryns in the US and Renée Bracker in Germany, The Consumer NOW Index is a global consumer research tracker built to help brands stay connected to their consumers radically changing state of emotions and behaviors. From March 20th to June 3rd, 2020 the Consumer NOW Index ran 8 waves with 1,200 consumers across the US, UK, and Germany. Each wave used three advanced research methods including an automated Key Driver Analysis, MaxDiff, and an Implicit Association Test. 

The project was built using a state-of-the-art multi-country tool to allow for a single survey set up that could be instantly launched in multiple markets. Results from each market and wave were hosted inside of the same project to easily and instantly compare results over time and between regions. In total, 16 surveys were launched between Germany and the US and 6 in the UK throughout the 8 waves. 

quantilope is nominated for the Best Advertising Research Project with its own Ad Kings. Led by Alex Hall, Ad Kings is a research initiative seeking to provide the guidelines for running campaigns during a crisis – what to do, what not to do, and what seems to be resonating the best with consumers. Using automated Key Drivers Analysis and A/B Monadic tests, Ad Kings surveyed 1,200 US consumers testing the overall effectiveness of eight advertising campaigns launched during the pandemic from sectors including retail, CPG, travel, fast food, and technology. Each campaign was evaluated on their overall ad effectiveness and campaign sentiment scoring to identify the do’s and don’ts of advertising during a crisis. 

The award winners will be announced live at The Marketing Research and Insight Excellence Awards Virtual Ceremony on November 9, 2020. Please visit quirksawards.com for more details.

July 23rd, 2020: quantilope Raises $28 Million in Series B to Further its Growth and to Disrupt the Consumer Insights Industry

Market research innovator quantilope today announced a $28 million Series B fundraising round, bringing its total amount raised to $40 million.

The Series B investment was led by Digital+ Partners with Silicon Valley Bank providing debt financing and participation from quantilope's existing investors at Dawn Capital, Senovo, and Surplus - a mark of continued trust and excitement in quantilope's technology. The funds will be used to further expand quantilope's offering in Europe and the US with a focus on growth in the American market. quantilope will also leverage the capital to further develop their technology through AI, automating additional research methodologies, and creating a greater emphasis on support, empowerment, and collaboration in the supplier/client relationship.

"The entire quantilope team is super excited to announce our Series B funding, a major step towards achieving and accelerating our mission to enable agile insights at a global scale," explained quantilope CEO Peter Aschmoneit. "Now more than ever, we see the need for fast and deep consumer insights for brands to stay closely connected to their consumers radically changing motivations, needs, and behaviors. The future of insights is about speed, efficiency, high-quality data, and collaboration among teams. quantilope is leading the way."

quantilope is an agile insights platform automating advanced consumer research methodologies on an end-to-end platform for holistic project management. quantilope's automated end-to-end platform delivers results 3x faster than traditional research agencies with an average turnaround time of 1 – 5 business days. This includes the questionnaire design, panel management, live reporting, in-depth analysis, and data visualizations.

"We believe that quantilope is exceptionally well positioned to modernize the market of market research by digitizing the workflow of consumer insights generation," stated Thomas Jetter, partner at Digital+ Partners. "Above all, the combination of an excellent team with strong technical competence and a mature technology platform convinced us. We are delighted to be on board and to further support quantilope on its way to becoming the leading international Agile Insights platform."

"quantilope's leading platform and its team continues to convince us of their strong future.  We are very confident that they'll successfully scale and expand their business globally. We're pleased to be part of their growing success story and are here to continue to provide support, when they need it," said General Manager of Silicon Valley Bank's Germany Branch, Oscar Jazdowski.

quantilope was founded in Hamburg, Germany in 2014 and expanded into the US in 2019 following an initial Series A investment. quantilope has served over 200 clients world wide and in the past year their US-based client list has increased more than 450%. In 2020, quantilope earned a spot on the Deloitte Tech Fast 50 list in Germany and debuted on the GRIT report's Top 50 Most Innovative Companies List. The GRIT report is the most comprehensive and widely read analysis of the insights industry, ranking the leaders disrupting the market research space. 

"quantilope has grown more than tenfold since Senovo's first investment - made possible by a new approach to agile and innovative market research. We are very impressed with the success of the team and look forward to supporting them in the future to contribute to innovative market research," explained Markus Grundmann, Partner of Senovo Capital.

"The current market research industry is valued at over $47 billion globally with the largest markets in the US, followed by the UK and Germany," said Aschmoneit. "The massive industry illustrates the demand for consumer insights to drive informed decision making and fuel growth for brands and organizations across all sectors. A demand that quantilope is eager and ready to serve."

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April 14th, 2020: quantilope Announces Free use of Insights Platform for Brands Negatively Affected by the Corona Crisis

NEW YORK, April 14, 2020 /PRNewswire/ -- To address some of the financial challenges affecting the market research community, quantilope has announced free use of its Agile Insights platform for research departments at brands in industries most impacted by the coronavirus. This includes brands in Travel & Tourism, Clothing & Specialty Retail, Events & Entertainment, Hospitality, Sports, Mobility, and Leisure.

"For the first time, many brands are facing unprecedented cuts to their revenue streams that are out of their control with no concrete end in sight," explained Peter Aschmoneit, CEO of quantilope. "As the coronavirus continues to keep consumers at home, brands experiencing hardships are forced to make budget cuts - often hitting research and insights departments hard. We stand by our community and pledge free access to our consumer research platform for those in dire need as we navigate the unprecedented global environment together." 

quantilope's Commitment Includes: 

  • Up to $1,000,000 of free software use of quantilope's Agile Insights platform to be distributed among brands in Travel & Tourism, Clothing and Specialty Retail, Events & Entertainment, Hospitality, Sports, Mobility, and Leisure throughout the duration of the coronavirus pandemic.
  • Eligible clients will be provided access to quantilope's full range of features, including simple descriptive projects, complex strategy, innovation or marketing and tracking projects.
  • Qualified brands must have a dedicated research or insights department with employees knowledgeable in operational market research. 
  • quantilope will provide multiple virtual onboarding sessions to empower new users with the tools and know-how to get the most out of the platform.

"Now more than ever, we stand by the belief that brands require fast, high-quality consumer insights to make informed business decisions and to push their organizations forward," continued Aschmoneit. "We have seen a strong increase in our clients' use of quantilope's insights platform - a positive reminder of the importance of consumer research to guide brands through uncertain times. We're looking to extend this help to more brands, empowering them to stay closely connected to the pulse of their consumers." 

Full program details and eligibility criteria is available here

As an additional resource for insight managers, quantilope has released a free automated research tracker monitoring the dynamic changes of consumer behavior patterns across the US, UK, and Germany.  This is what quantilope refers to as The Consumer NOW Index - an ongoing series of reactions and adjustments to changing micro and macro events impacting individual lives, families, work, health, and a general sense of self. 

About quantilope: quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, Tracking and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

Contact: Johanna Azis, 917-865-3038, johanna.azis@quantilope.com

March 30th, 2020: Market research innovator quantilope releases the Consumer NOW Index - a free automated research tracker monitoring the dynamic changes of consumer behavior patterns across the US, UK, and Germany

NEW YORK, March 30, 2020 /PRNewswire/ -- As a response to COVID-19 and the 'stay at home economy,' quantilope has released a weekly automated research tracker called the Consumer NOW Index. The Index monitors ongoing consumer reactions and adjustments to changing micro and macro events impacting individual lives, families, work, health, and a general sense of self. 

quantilope's tracker is a free tool for researchers and marketers to stay connected to their consumers' radically changing motivations and needs.

"The past few weeks have changed the way consumers will interact with everything from the products they buy, to how they socialize, and how they work," explained Peter Aschmoneit, CEO of quantilope. "While consumers always adapt to their rapidly changing environment, winning brands will only be those who act quick to identify new needs and challenges, and deeply understand the motivations behind consumer behavior."

quantilope's Consumer NOW Index Tracker answers:

  • Based on current consumer sentiment, what messaging should brands prioritize?
  • What products are consumers increasing/decreasing their spend on each week?
  • How are consumer consumption patterns changing as a result of the global environment?
  • How are consumers changing their use of technologies?

"Our Consumer NOW Index is created to support brands with high-quality, real-time insights to develop creative solutions for their consumers' new reality and to inform strategic marketing initiatives," continued Aschmoneit. 

Each wave of quantilope's tracker interviews 1200 consumers aged 18 to 70 in the US, UK, and Germany. The analysis of each wave is based on advanced research methods from quantitative market research including a Key Driver Analysis, MaxDiff, and Implicit Association Tests. Insights from charts automatically update with each new wave for seamless week-by-week comparisons as soon as results come in, providing an easy-to-use, efficient, approach to tracking.

The full insights dashboard from quantilope's Consumer NOW Index is available as a free resource here.

Companies can get an personalized Consumer NOW Index from quantilope on request.

About quantilope - quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

Media Contact:
Johanna Azis
Johanna.azis@quantilope.com
9178653038

SOURCE quantilope

March 18th, 2020: Global market research: quantilope launches an automated multi-country feature to seamlessly reach international consumers in multiple languages

NEW YORK, March 18, 2020 /PRNewswire/ -- Automated market research provider quantilope has expanded the functionality of its Agile Insights platform to facilitate global studies. The multi-country feature allows international brands to conduct surveys in different languages and in multiple regions to instantly compare significant differences between consumers across markets.

Data from multi-country projects automatically start analyzing as soon as the first few responses come in, visualizing each market in side-by-side results. Projects can be completed in just days compared to weeks with traditional global market research studies.

"The addition of quantilope's automated multi-country feature allows international brands to efficiently collect consumer insights for multiple countries and languages in a single study. The optimized visualization ensures convenient, interactive dashboards that allow direct country comparisons, making it easier and faster to visualize market-specific trends and characteristics for stakeholders," explains Dr. Peter Aschmoneit, CEO of quantilope.

Applications of quantilope's multi-country feature:

Direct comparison of country-specific insights: Products, brands, and marketing campaigns can be perceived differently by consumers in different countries. The new update directly compares trends, interests, and consumer behaviors that are subject to regional and cultural influences.

Multiple languages and countries in a single study: The multi-country feature allows studies to be carried out with consumers in different countries and in more than one language. Simply upload your pre-translated survey directly into quantilope's platform or work with one of our translation partners to do the work for you. Cultural differences and market-specific peculiarities become apparent in a single study.

Brand expansion into new markets: Multi-country studies provide relevant, market-specific insights for both international companies and brands that would like to expand into new markets.

"The multi-country feature was designed specifically for marketing and insights managers who manage global brands and rely on these types of insights to develop competitive advantages and to push their businesses forward across markets," noted Dr. Aschmoneit.

For more information, please visit www.quantilope.com 

About quantilope - quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

Press contact Europe - Aimée-Désirée Bauer (aimee.bauer@quantilope.com)

Press contact North America  Johanna Azis (johanna.azis@quantilope.com)

SOURCE quantilope

January 28th, 2020: quantilope Releases Mobile Application for Implicit Market Research

NEW YORK, Jan. 28, 2020 /PRNewswire/ -- A pioneer in automated research technologies, quantilope has launched a mobile application of its fully automated implicit method. Implicit market research unlocks the opportunity to tap into a consumer's subconscious associations towards a brand, category, product, or idea.

quantilope's mobile implicit test reveals how strongly consumers associate characteristics and attributes towards a brand, measured by the implicit association strength (IAS). The IAS in percentage shows how frequently an item is deemed to fit with a category (weighted by reaction time). 

In the mobile view, participants indicate if a term "fits" or "does not fit" with a category by tapping the left and right areas of their smartphone screen. The mobile application of quantilope's implicit method will enable brands to reach a wider audience of their target group, particularly the mobile-driven Gen Z cohort.

Example questions of quantilope's mobile implicit test - 

  • What subconscious needs do consumers have with respect to a product category?
  • Does my product concept meet the critical needs?
  • Is a new product design perceived as consistent with our brand?
  • Does an advertisement activate the desired associations? 

"quantilope's technology is designed to make it easy for brands to quickly capture and implement high-quality consumer research into their business decisions," explained quantilope co-founder Thomas Fandrich. "Developing mobile compatibility for our research methodologies, particularly implicit, aligns with changing consumer behavior patterns in a mobile-driven world. As more and more time is spent on smartphones versus desktops, we've made it even easier to get real-time insights directly from the hands of your consumers."

For more information, please visit www.quantilope.com 

About quantilope - quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

Media Contact: Johanna Azis, 917-865-3038, johanna.azis@quantilope.com

SOURCE quantilope

Related Links

https://www.quantilope.com

August 29th, 2020: quantilope Unveils a New Corporate Logo and a Unified Global Brand Identity

NEW YORK, Aug. 29, 2019 /PRNewswire/ -- Agile Insights provider, quantilope, announced this week a comprehensive design relaunch, introducing a new logo and brand appearance. The new brand identity follows quantilope's strategic positioning as an international, agile, insights company.

"quantilope's design relaunch is the logical result of our international corporate strategy, connecting our global offices, and sharpening our profile as a leader in the future of market research," explained Dr. Peter Aschmoneit, CEO and co-founder of quantilope. "Our new logo offers a modern feel with geometric shapes and fresh colors to underscore our strengths - quick learnings, quality, empowerment, and agility in insights management."

quantilope's new brand identity includes:

New Logo: The new logo is based on an agile loop, reinforcing the nature of a technology platform for intuitive, iterative work. quantilope bids farewell to the analysis donut, strengthening its position as a leader in automated market research with an emphasis on speed, substance, and empowerment. 

New Typography: The new design uses the pan-European Cera font family. The font is influenced by geometry, combining elegance and warmth to create a modern feel. The straight, sans-serif font shape emphasizes clarity and efficiency, well-suited for international use in multiple languages. 

New, Fresh Colors: The primary corporate colors remain dark grey/anthracite and white. The spot color palette has been expanded to include warm yellow, bright red, clear blue, mint, and turquoise. 

New Imagery: The new imagery continues to focus on people and largely depicts the company's own personnel.

"For our imagery, it's important to us to always show that behind our software, a technical product, are real people. This is as true for our software development by industry experts, as it is for our certified research consultants providing on-going client support, and our designers developing charts on our website," explained Aschmoneit.

quantilope developed its new design according to agile research principles, performing two market research studies on the effect of the new shape and colors. The results were incorporated directly into the development.

Visit quantilope.com to learn more or follow us on Twitter @quantilope 

About quantilope - quantilope is an Agile Insights platform automating advanced research methodologies. Our platform maps the entire market research process from the research question to the questionnaire design, professional panel management, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days, more than 3x faster than traditional market research agencies.

Contact: Johanna Azis, 917-865-3038, johanna.azis@quantilope.com

SOURCE quantilope

Related Links

https://www.quantilope.com/en/

August 19th, 2020: Market Research Innovator quantilope Launches a Fully Automated TURF Module, Expanding its Range of Agile Insight Capabilities

NEW YORK, Aug. 19, 2019 /PRNewswire/ -- Agile Insights provider quantilope has introduced a fully automated, customizable, TURF module to its range of capabilities. The announcement follows demand from clients in both the US and Europe to access a quicker, easier-to-use, process for TURF analysis in their market research projects.

TURF is used in market research to assess the performance potential of new products and marketing campaigns by identifying the combination of attributes that will reach the greatest number of consumers. The method uses complex data, typically involving multiple software systems and weeks of analyses. However, with quantilope, clients will now be able to launch, analyze, and report their own TURF projects based on state-of-the-art preference measurement (MaxDiff) in just a few days.

"Adding TURF to our list of automated methods continues quantilope on our path to empower Insight Managers to embrace agile paces of work," noted Thomas Fandrich, Co-Founder and US Managing Director at quantilope. "Our Agile Insights software is building the future of research, rooted in speed, flexibility, and cost efficiency for our clients." 

Potential applications of quantilope's automated TURF:

-What – and how many – new product/services should Unilever add to extend Dove's product line to optimize purchase potential?

-What new flavor of Glossier's Balm Dotcom lip balm will increase their reach of consumers?

-What mediums should Adidas advertise on to reach the widest suburban audience? 

Alongside the release, quantilope has announced an exclusive opportunity for 10 brands and other organizations to pilot the new automated method through their TURF Master Program. The program includes a complimentary TURF research project and access to quantilope's research consultants. Interested participants are encouraged to reach out to johanna.azis@quantilope.com for more information.

Follow the link below to register for quantilope's webinar on how you can use TURF to optimize your product line - https://attendee.gotowebinar.com/register/365275755314941708

About quantilope - quantilope is an Agile Insights software automating advanced research methodologies on an end-to-end platform. quantilope's platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days, more than 3x faster than traditional market research agencies.

SOURCE quantilope

Related Links

https://www.quantilope.com/en/

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About quantilope

quantilope Fact Sheet

  • quantilope Fact Sheet

    quantilope is a global insights automation platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, Tracking and more. An end-to-end platform connects the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

    With quantilope brands can launch higher performing products and services in a fraction of the time with lower costs. The highly innovative, award-winning all-in-one software makes it easier for companies to put their customers' and consumers' relevant needs center stage in all that they do. quantilope offers intelligent, automated tools based on the latest quantitative market research methods combined with machine learning and AI. This allows companies to easily understand their customers' requirements in real time.

    Founded in 2014 by internationally renowned scientists and experts from the fields of market research, marketing, data science and IT, quantilope has been impressing well-known companies, agencies and institutes ever since.

     

    Download quantilope's Fact Sheet

  • CEO & co-founder- Dr. Peter Aschmoneit

    quantilope-CEO-Dr-Peter-Aschmoneit

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    Dr. Peter Aschmoneit is the co-founder and CEO of quantilope. Before quantilope, Peter spent many years as a CMO and Marketing Director in the CPG industry working for international brands at companies including Unilever, Danone and Fuchs. He obtained his doctoral degree at the University of St. Gallen in Switzerland.
  • CCO & co-founder & U.S. managing director - Dr. Thomas Fandrich

    quantilope-COO-Dr-Thomas-Fandrich

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    Thomas Fandrich is the co-founder, CCO and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing, Journal of Product Innovation Management and Quirk’s. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.

  • CPO & co-founder - Dr. Lucas Bremer

    quantilope-CDO-Dr-Lucas-Bremer

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    Dr. Lucas Bremer is the co-founder and CDO of quantilope. Dr. Bremer has won multiple national and international awards for his work on developing quantitative methods for analyzing consumer behavior. He has conducted research at the University of Hamburg, University of Zurich, and Columbia University in New York. Dr. Bremer’s work has been published in world-leading journals.

  • CTO - James Motley

    James-Motley-CTO-quantilope

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    James Motley is quantilope's Chief Technology Officer (CTO).

    Before quantilope James Motley worked for numerous companies from Silicon Valley e.g. Intel and HP. He joined quantilope from US-based Cigna Healthcare where he was most recently a Senior Director of Engineering. Prior to that, he worked for IOTAS, one of the leading U.S. providers of intelligent technology solutions for automated home management. IOTAS has won numerous awards, including the 2019 'Startup of the year' award. 

  • quantilope is a global insights automation platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, Tracking and more. An end-to-end platform connects the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

    With quantilope brands can launch higher performing products and services in a fraction of the time with lower costs. The highly innovative, award-winning all-in-one software makes it easier for companies to put their customers' and consumers' relevant needs center stage in all that they do. quantilope offers intelligent, automated tools based on the latest quantitative market research methods combined with machine learning and AI. This allows companies to easily understand their customers' requirements in real time.

    Founded in 2014 by internationally renowned scientists and experts from the fields of market research, marketing, data science and IT, quantilope has been impressing well-known companies, agencies and institutes ever since.

     

    Download quantilope's Fact Sheet

  • quantilope-CEO-Dr-Peter-Aschmoneit

    Download Photo

    Dr. Peter Aschmoneit is the co-founder and CEO of quantilope. Before quantilope, Peter spent many years as a CMO and Marketing Director in the CPG industry working for international brands at companies including Unilever, Danone and Fuchs. He obtained his doctoral degree at the University of St. Gallen in Switzerland.
  • quantilope-COO-Dr-Thomas-Fandrich

    Download Photo

    Thomas Fandrich is the co-founder, CCO and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing, Journal of Product Innovation Management and Quirk’s. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.

  • quantilope-CDO-Dr-Lucas-Bremer

    Download Photo

    Dr. Lucas Bremer is the co-founder and CDO of quantilope. Dr. Bremer has won multiple national and international awards for his work on developing quantitative methods for analyzing consumer behavior. He has conducted research at the University of Hamburg, University of Zurich, and Columbia University in New York. Dr. Bremer’s work has been published in world-leading journals.

  • James-Motley-CTO-quantilope

    Download Photo

    James Motley is quantilope's Chief Technology Officer (CTO).

    Before quantilope James Motley worked for numerous companies from Silicon Valley e.g. Intel and HP. He joined quantilope from US-based Cigna Healthcare where he was most recently a Senior Director of Engineering. Prior to that, he worked for IOTAS, one of the leading U.S. providers of intelligent technology solutions for automated home management. IOTAS has won numerous awards, including the 2019 'Startup of the year' award. 

Press Contact

Europe

Aimée-Désirée Bauer
Senior Manager Communications & PR 

Aimee.Bauer@quantilope.com

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North America

Johanna Azis
Head of Marketing - US

Johanna.Azis@quantilope.com

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