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Latest Press Releases

July 23rd, 2020: quantilope Raises $28 Million in Series B to Further its Growth and to Disrupt the Consumer Insights Industry

Market research innovator quantilope today announced a $28 million Series B fundraising round, bringing its total amount raised to $40 million.

The Series B investment was led by Digital+ Partners with Silicon Valley Bank providing debt financing and participation from quantilope's existing investors at Dawn Capital, Senovo, and Surplus - a mark of continued trust and excitement in quantilope's technology. The funds will be used to further expand quantilope's offering in Europe and the US with a focus on growth in the American market. quantilope will also leverage the capital to further develop their technology through AI, automating additional research methodologies, and creating a greater emphasis on support, empowerment, and collaboration in the supplier/client relationship.

"The entire quantilope team is super excited to announce our Series B funding, a major step towards achieving and accelerating our mission to enable agile insights at a global scale," explained quantilope CEO Peter Aschmoneit. "Now more than ever, we see the need for fast and deep consumer insights for brands to stay closely connected to their consumers radically changing motivations, needs, and behaviors. The future of insights is about speed, efficiency, high-quality data, and collaboration among teams. quantilope is leading the way."

quantilope is an agile insights platform automating advanced consumer research methodologies on an end-to-end platform for holistic project management. quantilope's automated end-to-end platform delivers results 3x faster than traditional research agencies with an average turnaround time of 1 – 5 business days. This includes the questionnaire design, panel management, live reporting, in-depth analysis, and data visualizations.

"We believe that quantilope is exceptionally well positioned to modernize the market of market research by digitizing the workflow of consumer insights generation," stated Thomas Jetter, partner at Digital+ Partners. "Above all, the combination of an excellent team with strong technical competence and a mature technology platform convinced us. We are delighted to be on board and to further support quantilope on its way to becoming the leading international Agile Insights platform."

"quantilope's leading platform and its team continues to convince us of their strong future.  We are very confident that they'll successfully scale and expand their business globally. We're pleased to be part of their growing success story and are here to continue to provide support, when they need it," said General Manager of Silicon Valley Bank's Germany Branch, Oscar Jazdowski.

quantilope was founded in Hamburg, Germany in 2014 and expanded into the US in 2019 following an initial Series A investment. quantilope has served over 200 clients world wide and in the past year their US-based client list has increased more than 450%. In 2020, quantilope earned a spot on the Deloitte Tech Fast 50 list in Germany and debuted on the GRIT report's Top 50 Most Innovative Companies List. The GRIT report is the most comprehensive and widely read analysis of the insights industry, ranking the leaders disrupting the market research space. 

"quantilope has grown more than tenfold since Senovo's first investment - made possible by a new approach to agile and innovative market research. We are very impressed with the success of the team and look forward to supporting them in the future to contribute to innovative market research," explained Markus Grundmann, Partner of Senovo Capital.

"The current market research industry is valued at over $47 billion globally with the largest markets in the US, followed by the UK and Germany," said Aschmoneit. "The massive industry illustrates the demand for consumer insights to drive informed decision making and fuel growth for brands and organizations across all sectors. A demand that quantilope is eager and ready to serve."

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April 14th, 2020: quantilope Announces Free use of Insights Platform for Brands Negatively Affected by the Corona Crisis

NEW YORK, April 14, 2020 /PRNewswire/ -- To address some of the financial challenges affecting the market research community, quantilope has announced free use of its Agile Insights platform for research departments at brands in industries most impacted by the coronavirus. This includes brands in Travel & Tourism, Clothing & Specialty Retail, Events & Entertainment, Hospitality, Sports, Mobility, and Leisure.

"For the first time, many brands are facing unprecedented cuts to their revenue streams that are out of their control with no concrete end in sight," explained Peter Aschmoneit, CEO of quantilope. "As the coronavirus continues to keep consumers at home, brands experiencing hardships are forced to make budget cuts - often hitting research and insights departments hard. We stand by our community and pledge free access to our consumer research platform for those in dire need as we navigate the unprecedented global environment together." 

quantilope's Commitment Includes: 

  • Up to $1,000,000 of free software use of quantilope's Agile Insights platform to be distributed among brands in Travel & Tourism, Clothing and Specialty Retail, Events & Entertainment, Hospitality, Sports, Mobility, and Leisure throughout the duration of the coronavirus pandemic.
  • Eligible clients will be provided access to quantilope's full range of features, including simple descriptive projects, complex strategy, innovation or marketing and tracking projects.
  • Qualified brands must have a dedicated research or insights department with employees knowledgeable in operational market research. 
  • quantilope will provide multiple virtual onboarding sessions to empower new users with the tools and know-how to get the most out of the platform.

"Now more than ever, we stand by the belief that brands require fast, high-quality consumer insights to make informed business decisions and to push their organizations forward," continued Aschmoneit. "We have seen a strong increase in our clients' use of quantilope's insights platform - a positive reminder of the importance of consumer research to guide brands through uncertain times. We're looking to extend this help to more brands, empowering them to stay closely connected to the pulse of their consumers." 

Full program details and eligibility criteria is available here

As an additional resource for insight managers, quantilope has released a free automated research tracker monitoring the dynamic changes of consumer behavior patterns across the US, UK, and Germany.  This is what quantilope refers to as The Consumer NOW Index - an ongoing series of reactions and adjustments to changing micro and macro events impacting individual lives, families, work, health, and a general sense of self. 

About quantilope: quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, Tracking and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

Contact: Johanna Azis, 917-865-3038, johanna.azis@quantilope.com

March 30th, 2020: Market research innovator quantilope releases the Consumer NOW Index - a free automated research tracker monitoring the dynamic changes of consumer behavior patterns across the US, UK, and Germany

NEW YORK, March 30, 2020 /PRNewswire/ -- As a response to COVID-19 and the 'stay at home economy,' quantilope has released a weekly automated research tracker called the Consumer NOW Index. The Index monitors ongoing consumer reactions and adjustments to changing micro and macro events impacting individual lives, families, work, health, and a general sense of self. 

quantilope's tracker is a free tool for researchers and marketers to stay connected to their consumers' radically changing motivations and needs.

"The past few weeks have changed the way consumers will interact with everything from the products they buy, to how they socialize, and how they work," explained Peter Aschmoneit, CEO of quantilope. "While consumers always adapt to their rapidly changing environment, winning brands will only be those who act quick to identify new needs and challenges, and deeply understand the motivations behind consumer behavior."

quantilope's Consumer NOW Index Tracker answers:

  • Based on current consumer sentiment, what messaging should brands prioritize?
  • What products are consumers increasing/decreasing their spend on each week?
  • How are consumer consumption patterns changing as a result of the global environment?
  • How are consumers changing their use of technologies?

"Our Consumer NOW Index is created to support brands with high-quality, real-time insights to develop creative solutions for their consumers' new reality and to inform strategic marketing initiatives," continued Aschmoneit. 

Each wave of quantilope's tracker interviews 1200 consumers aged 18 to 70 in the US, UK, and Germany. The analysis of each wave is based on advanced research methods from quantitative market research including a Key Driver Analysis, MaxDiff, and Implicit Association Tests. Insights from charts automatically update with each new wave for seamless week-by-week comparisons as soon as results come in, providing an easy-to-use, efficient, approach to tracking.

The full insights dashboard from quantilope's Consumer NOW Index is available as a free resource here.

Companies can get an personalized Consumer NOW Index from quantilope on request.

About quantilope - quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

Media Contact:
Johanna Azis
Johanna.azis@quantilope.com
9178653038

SOURCE quantilope

March 18th, 2020: Global market research: quantilope launches an automated multi-country feature to seamlessly reach international consumers in multiple languages

NEW YORK, March 18, 2020 /PRNewswire/ -- Automated market research provider quantilope has expanded the functionality of its Agile Insights platform to facilitate global studies. The multi-country feature allows international brands to conduct surveys in different languages and in multiple regions to instantly compare significant differences between consumers across markets.

Data from multi-country projects automatically start analyzing as soon as the first few responses come in, visualizing each market in side-by-side results. Projects can be completed in just days compared to weeks with traditional global market research studies.

"The addition of quantilope's automated multi-country feature allows international brands to efficiently collect consumer insights for multiple countries and languages in a single study. The optimized visualization ensures convenient, interactive dashboards that allow direct country comparisons, making it easier and faster to visualize market-specific trends and characteristics for stakeholders," explains Dr. Peter Aschmoneit, CEO of quantilope.

Applications of quantilope's multi-country feature:

Direct comparison of country-specific insights: Products, brands, and marketing campaigns can be perceived differently by consumers in different countries. The new update directly compares trends, interests, and consumer behaviors that are subject to regional and cultural influences.

Multiple languages and countries in a single study: The multi-country feature allows studies to be carried out with consumers in different countries and in more than one language. Simply upload your pre-translated survey directly into quantilope's platform or work with one of our translation partners to do the work for you. Cultural differences and market-specific peculiarities become apparent in a single study.

Brand expansion into new markets: Multi-country studies provide relevant, market-specific insights for both international companies and brands that would like to expand into new markets.

"The multi-country feature was designed specifically for marketing and insights managers who manage global brands and rely on these types of insights to develop competitive advantages and to push their businesses forward across markets," noted Dr. Aschmoneit.

For more information, please visit www.quantilope.com 

About quantilope - quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

Press contact Europe - Aimée-Désirée Bauer (aimee.bauer@quantilope.com)

Press contact North America  Johanna Azis (johanna.azis@quantilope.com)

SOURCE quantilope

January 28th, 2020: quantilope Releases Mobile Application for Implicit Market Research

NEW YORK, Jan. 28, 2020 /PRNewswire/ -- A pioneer in automated research technologies, quantilope has launched a mobile application of its fully automated implicit method. Implicit market research unlocks the opportunity to tap into a consumer's subconscious associations towards a brand, category, product, or idea.

quantilope's mobile implicit test reveals how strongly consumers associate characteristics and attributes towards a brand, measured by the implicit association strength (IAS). The IAS in percentage shows how frequently an item is deemed to fit with a category (weighted by reaction time). 

In the mobile view, participants indicate if a term "fits" or "does not fit" with a category by tapping the left and right areas of their smartphone screen. The mobile application of quantilope's implicit method will enable brands to reach a wider audience of their target group, particularly the mobile-driven Gen Z cohort.

Example questions of quantilope's mobile implicit test - 

  • What subconscious needs do consumers have with respect to a product category?
  • Does my product concept meet the critical needs?
  • Is a new product design perceived as consistent with our brand?
  • Does an advertisement activate the desired associations? 

"quantilope's technology is designed to make it easy for brands to quickly capture and implement high-quality consumer research into their business decisions," explained quantilope co-founder Thomas Fandrich. "Developing mobile compatibility for our research methodologies, particularly implicit, aligns with changing consumer behavior patterns in a mobile-driven world. As more and more time is spent on smartphones versus desktops, we've made it even easier to get real-time insights directly from the hands of your consumers."

For more information, please visit www.quantilope.com 

About quantilope - quantilope is an agile insights platform automating advanced research methodologies including Conjoint, MaxDiff, TURF, Implicit Association Tests, and more. Our end-to-end platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days.

Media Contact: Johanna Azis, 917-865-3038, johanna.azis@quantilope.com

SOURCE quantilope

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https://www.quantilope.com

August 29th, 2020: quantilope Unveils a New Corporate Logo and a Unified Global Brand Identity

NEW YORK, Aug. 29, 2019 /PRNewswire/ -- Agile Insights provider, quantilope, announced this week a comprehensive design relaunch, introducing a new logo and brand appearance. The new brand identity follows quantilope's strategic positioning as an international, agile, insights company.

"quantilope's design relaunch is the logical result of our international corporate strategy, connecting our global offices, and sharpening our profile as a leader in the future of market research," explained Dr. Peter Aschmoneit, CEO and co-founder of quantilope. "Our new logo offers a modern feel with geometric shapes and fresh colors to underscore our strengths - quick learnings, quality, empowerment, and agility in insights management."

quantilope's new brand identity includes:

New Logo: The new logo is based on an agile loop, reinforcing the nature of a technology platform for intuitive, iterative work. quantilope bids farewell to the analysis donut, strengthening its position as a leader in automated market research with an emphasis on speed, substance, and empowerment. 

New Typography: The new design uses the pan-European Cera font family. The font is influenced by geometry, combining elegance and warmth to create a modern feel. The straight, sans-serif font shape emphasizes clarity and efficiency, well-suited for international use in multiple languages. 

New, Fresh Colors: The primary corporate colors remain dark grey/anthracite and white. The spot color palette has been expanded to include warm yellow, bright red, clear blue, mint, and turquoise. 

New Imagery: The new imagery continues to focus on people and largely depicts the company's own personnel.

"For our imagery, it's important to us to always show that behind our software, a technical product, are real people. This is as true for our software development by industry experts, as it is for our certified research consultants providing on-going client support, and our designers developing charts on our website," explained Aschmoneit.

quantilope developed its new design according to agile research principles, performing two market research studies on the effect of the new shape and colors. The results were incorporated directly into the development.

Visit quantilope.com to learn more or follow us on Twitter @quantilope 

About quantilope - quantilope is an Agile Insights platform automating advanced research methodologies. Our platform maps the entire market research process from the research question to the questionnaire design, professional panel management, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days, more than 3x faster than traditional market research agencies.

Contact: Johanna Azis, 917-865-3038, johanna.azis@quantilope.com

SOURCE quantilope

Related Links

https://www.quantilope.com/en/

August 19th, 2020: Market Research Innovator quantilope Launches a Fully Automated TURF Module, Expanding its Range of Agile Insight Capabilities

NEW YORK, Aug. 19, 2019 /PRNewswire/ -- Agile Insights provider quantilope has introduced a fully automated, customizable, TURF module to its range of capabilities. The announcement follows demand from clients in both the US and Europe to access a quicker, easier-to-use, process for TURF analysis in their market research projects.

TURF is used in market research to assess the performance potential of new products and marketing campaigns by identifying the combination of attributes that will reach the greatest number of consumers. The method uses complex data, typically involving multiple software systems and weeks of analyses. However, with quantilope, clients will now be able to launch, analyze, and report their own TURF projects based on state-of-the-art preference measurement (MaxDiff) in just a few days.

"Adding TURF to our list of automated methods continues quantilope on our path to empower Insight Managers to embrace agile paces of work," noted Thomas Fandrich, Co-Founder and US Managing Director at quantilope. "Our Agile Insights software is building the future of research, rooted in speed, flexibility, and cost efficiency for our clients." 

Potential applications of quantilope's automated TURF:

-What – and how many – new product/services should Unilever add to extend Dove's product line to optimize purchase potential?

-What new flavor of Glossier's Balm Dotcom lip balm will increase their reach of consumers?

-What mediums should Adidas advertise on to reach the widest suburban audience? 

Alongside the release, quantilope has announced an exclusive opportunity for 10 brands and other organizations to pilot the new automated method through their TURF Master Program. The program includes a complimentary TURF research project and access to quantilope's research consultants. Interested participants are encouraged to reach out to johanna.azis@quantilope.com for more information.

Follow the link below to register for quantilope's webinar on how you can use TURF to optimize your product line - https://attendee.gotowebinar.com/register/365275755314941708

About quantilope - quantilope is an Agile Insights software automating advanced research methodologies on an end-to-end platform. quantilope's platform maps the entire market research process from the research question to the questionnaire design, professional panel management, live reporting, in-depth analysis, and data visualization. The average project turnaround time is 1 – 5 business days, more than 3x faster than traditional market research agencies.

SOURCE quantilope

Related Links

https://www.quantilope.com/en/

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About quantilope

quantilope Fact Sheet

  • quantilope Fact Sheet

    quantilope is an Agile Insights platform transforming the speed, complexity, and quality that hinders traditional market research. Our platform automates advanced research methodologies including Conjoint, MaxDiff, Implicit Association Tests, and more, offering tools and customization to answer questions from ideation through development, launch, and the tracking of your products, ads, and concepts. quantilope is an end-to-end platform, mapping the entire market research process from the research question to the questionnaire design, professional panel management, in-depth analysis, and data visualization. With quantilope, you save time, money, and resources by never having to work with multiple vendors and software systems on a single research project again. Our clients are empowered to embrace agile workflows by improving the speed and substance of market research for their businesses.

    Download quantilope's Fact Sheet

  • CEO - Dr. Peter Aschmoneit

    quantilope-CEO-Dr-Peter-Aschmoneit

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    Dr. Peter Aschmoneit is the co-founder and CEO of quantilope. Before quantilope, Peter spent many years as a CMO and Marketing Director in the CPG industry working for international brands at companies including Unilever, Danone and Fuchs. He obtained his doctoral degree at the University of St. Gallen in Switzerland.
  • COO - Dr. Thomas Fandrich

    quantilope-COO-Dr-Thomas-Fandrich

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    Thomas Fandrich is the co-founder and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing, Journal of Product Innovation Management and Quirk’s. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.

  • CDO - Dr. Lucas Bremer

    quantilope-CDO-Dr-Lucas-Bremer

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    Dr. Lucas Bremer is the co-founder and CDO of quantilope. Dr. Bremer has won multiple national and international awards for his work on developing quantitative methods for analyzing consumer behavior. He has conducted research at the University of Hamburg, University of Zurich, and Columbia University in New York. Dr. Bremer’s work has been published in world-leading journals.

  • quantilope is an Agile Insights platform transforming the speed, complexity, and quality that hinders traditional market research. Our platform automates advanced research methodologies including Conjoint, MaxDiff, Implicit Association Tests, and more, offering tools and customization to answer questions from ideation through development, launch, and the tracking of your products, ads, and concepts. quantilope is an end-to-end platform, mapping the entire market research process from the research question to the questionnaire design, professional panel management, in-depth analysis, and data visualization. With quantilope, you save time, money, and resources by never having to work with multiple vendors and software systems on a single research project again. Our clients are empowered to embrace agile workflows by improving the speed and substance of market research for their businesses.

    Download quantilope's Fact Sheet

  • quantilope-CEO-Dr-Peter-Aschmoneit

    Download Photo

    Dr. Peter Aschmoneit is the co-founder and CEO of quantilope. Before quantilope, Peter spent many years as a CMO and Marketing Director in the CPG industry working for international brands at companies including Unilever, Danone and Fuchs. He obtained his doctoral degree at the University of St. Gallen in Switzerland.
  • quantilope-COO-Dr-Thomas-Fandrich

    Download Photo

    Thomas Fandrich is the co-founder and U.S. managing director of quantilope. His work has been featured in international specialist magazines including the Journal of Marketing, Journal of Product Innovation Management and Quirk’s. Prior to starting quantilope, Thomas worked as a market researcher studying quantitative methods in the fields of consumer behavior and marketing mix efficiency. Thomas earned a Ph.D. in marketing science from the University of Kiel.

  • quantilope-CDO-Dr-Lucas-Bremer

    Download Photo

    Dr. Lucas Bremer is the co-founder and CDO of quantilope. Dr. Bremer has won multiple national and international awards for his work on developing quantitative methods for analyzing consumer behavior. He has conducted research at the University of Hamburg, University of Zurich, and Columbia University in New York. Dr. Bremer’s work has been published in world-leading journals.

Press Contact

Europe

Aimee Bauer
Senior Manager Communications & PR 

Aimee.Bauer@quantilope.com

North America

Johanna Azis
Head of Marketing - US

Johanna.Azis@quantilope.com

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