Skip to content

quantilope & Bakkt: Understanding Women in Crypto

Learn how Bakkt partnered with quantilope to run a market research study exploring metrics around women in the cryptocurrency space.

quantilope and Bakkt case study

Jan 29, 2024

quantilope is the Insights Automation Platform for all end-to-end research needs

See quantilope in action

In this client success story, learn how Bakkt leveraged quantilope's Insights Automation Platform to understand the barriers around women in the cryptocurrency space.


 

Cryptocurrency is unfamiliar territory for many, creating a pressing need for market research. This is especially true as it relates to the perceived barriers around women in this space - leading Kim Kardash, Head of Customer Insights at Bakkt, to quantilope's platform.

Kim knew she needed a way to gather quick, high-quality consumer insights for Bakkt's Women in Crypto study, in order to meet a deadline put in place by her CEO. If she could meet this deadline, he would get Bakkt the closing bell on the NYSE to celebrate women in the cryptocurrency space.   

 

Fortunately, Kim came to the right place: 

 

 

"The quantilope team helped design the survey very quickly and based on the platform's automated technology, it was easy, quick, and painless to launch.

- Kim Kardash, Head of Consumer Insights at Bakkt

 

 

Download the full case study below to learn how Bakkt uncovered key metrics around women in the crypto space using quantilope's automated advanced methods, drag & drop survey functionality, and real-time platform collaboration. 

Access the full case study!

Latest Articles

Turning Tariff Uncertainty Into Opportunity With Consumer Intelligence

Turning Tariff Uncertainty Into Opportunity With Consumer Intelligence

Use this blog as a guide to navigating the uncertainty of tariffs – specifically how advanced consumer research provides clarity amidst all...

Navigating the AI Insights Curve: From Apprehension to Integration

Navigating the AI Insights Curve: From Apprehension to Integration

Learn about the AI Insights Curve, and how quantilope's integrated AI co-pilot, quinn, can help navigate researchers through any stage.

Market Research Data Collection Methods for High-Quality Insights

Market Research Data Collection Methods for High-Quality Insights

Explore the most effective market research data collection methods for strong data quality and actionable consumer insights.