Skip to content

quantilope & The Athletic: Tracking Sports Media in Real-Time

In this recording from Quirk's LA, quantilope chats with The Athletic's Brand Strategist, Amanda Ephrom, on leveraging brand tracking for sports insights.

case-study-the-athletic

Jan 29, 2024

quantilope is the Insights Automation Platform for all end-to-end research needs

See quantilope in action

In this video recording from Quirk's LA, quantilope's Senior Director of Client Development, Katelyn Ferrara, chats with The Athletic's Brand Strategist, Amanda Ephrom, on how to leverage quantilope's platform for actionable, brand tracking insights. 

 

"Being able to go in [ to quantilope's platform] make my own data cuts, and track things in real-time with live charting and live significance testing has been such a game changer for us.

- Amanda Ephrom, Brand Strategist at The Athletic

 

 

Get in touch to learn more!

Latest Articles

When Innovation Stalls: How Consumer Intelligence Reveals Consumer Needs

When Innovation Stalls: How Consumer Intelligence Reveals Consumer Needs

This article highlights how to lean on Consumer Intelligence to guide and inspire innovation efforts that will resonate with real consumer ...

New Features for Text Analytics with Launch of Open-Ends Intelligence!

New Features for Text Analytics with Launch of Open-Ends Intelligence!

quantilope has launched a new suite of features for leveraging open-ended feedback, including an improved Topic Analysis and tracking topi...

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

One Year of Tracking Category Entry Points & Mental Availability for Body Wash

Explore a full year of body wash insights in this Better Brand Health Tracking study covering 12 major body wash brands, with a focus on Na...