Skip to content

quantilope & The Athletic: Tracking Sports Media in Real-Time

In this recording from Quirk's LA, quantilope chats with The Athletic's Brand Strategist, Amanda Ephrom, on leveraging brand tracking for sports insights.

case-study-the-athletic

Jan 29, 2024

quantilope is the Insights Automation Platform for all end-to-end research needs

See quantilope in action

In this video recording from Quirk's LA, quantilope's Senior Director of Client Development, Katelyn Ferrara, chats with The Athletic's Brand Strategist, Amanda Ephrom, on how to leverage quantilope's platform for actionable, brand tracking insights. 

 

"Being able to go in [ to quantilope's platform] make my own data cuts, and track things in real-time with live charting and live significance testing has been such a game changer for us.

- Amanda Ephrom, Brand Strategist at The Athletic

 

 

Get in touch to learn more!

Latest Articles

MaxDiff Explained | How The Advanced Method Works: Non-Research Examples

MaxDiff Explained | How The Advanced Method Works: Non-Research Examples

Learn about of one quantilope's most-commonly leveraged automated, advanced methods: the MaxDiff – a method used to effectively prioritize ...

Common Myths & Misconceptions of Better Brand Health Tracking (BBHT)

Common Myths & Misconceptions of Better Brand Health Tracking (BBHT)

Debunk some of BBHT's most common myths and misconceptions with us – from being too hard to execute to being only for bigger industry brand...

Unlocking Growth: Introducing quantilope's Category Entry Point Generator

Unlocking Growth: Introducing quantilope's Category Entry Point Generator

Introducing the quickest way to generate an initial list of Category Entry Points for your Better Brand Health Tracking study: quantilope's...