Ad Kings: Lessons in effective advertising during crisis

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from our new research initiative Ad Kings: Lessons in Effective Advertising.

Jan 29, 2024

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis.

Presentation: Ad Kings: Lessons in effective advertising during crisis

Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact

Access the Ad Kings Insights Dashboard now!

On Stage with Ad Age: Why Your Brand Can’t Grow Without This Key Analysis

Katelyn Ferrara (quantilope) and Leah Swalling (Kettle & Fire) discuss the importance of Mental Availability for brand growth at Ad Age's 2...

Your First Week at quantilope: What to Expect

quantilope's Marina Ledda and Amelie Murphy share their experiences joining the team and highlight what future new hires can expect in thei...

How Deichmann Found the Right Fit for Brand Health Tracking

How Deichmann, Europe's leading footwear retailer, shifted from passive funnel tracking to Mental Availability tracking to fuel strategic b...