Ad Kings: Lessons in effective advertising during crisis

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from our new research initiative Ad Kings: Lessons in Effective Advertising.

Jan 29, 2024

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis.

Presentation: Ad Kings: Lessons in effective advertising during crisis

Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact

Access the Ad Kings Insights Dashboard now!

The Definitive Guide to Choosing a Global Brand‑Tracking Platform

Explore how global brand tracking platforms support multi-market metrics, data integration, and AI-driven automation for consumer brands.

On-Demand Demo: Modernizing and Automating Brand Health Tracking

Hear from quantilope’s Dr. Lindsey Guzman as she demos our fully automated tracking solution built on innovative metrics from the Ehrenberg...

How MANSCAPED Scaled Brand Growth Using Untapped Category Entry Points

Learn how MANSCAPED shifted their brand tracking strategy from traditional funnel metrics to untapped category opportunities using Mental A...