Ad Kings: Lessons in effective advertising during crisis

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from our new research initiative Ad Kings: Lessons in Effective Advertising.

Jan 29, 2024

Watch now: quantilope's presentation from the Insights Association NEXT Conference discussing the findings from the research initiative Ad Kings: Lessons in effective advertising during crisis.

Presentation: Ad Kings: Lessons in effective advertising during crisis

Covid-19 has forced brands across all sectors to rethink their marketing campaigns and communication efforts. In this session, quantilope will present original research exploring the effectiveness of commercials by global brands including Microsoft, Doritos, and Netflix to appeal to the radically changing consumer sentiment. Viewers will leave with an understanding of what communication types consumers are responding to best right now and how to leverage automated ad measurement methods to easily test their own advertisements for maximum impact

Access the Ad Kings Insights Dashboard now!

Two Years of Integrated AI Driving Real-World Research Innovation

Hear from quantilope's Dr. Jannik Meyners and Dr. Beatrice Capestany as they highlight how to leverage AI as an innovative extension of you...

Why Mental Availability is the Future of Brand Tracking | Q&A with Madita Brandhorst

Learn from quantilope's Associate Director of Tracking Solutions, Madita Brandhorst, about the future of brand health tracking research for...

A CMO's Guide to Leveraging Category Entry Points for Growth

Learn how to measure, track, and leverage Category Entry Points as a Chief Marketing Officer for your organization.