This case study explores the impact quantilope's automated insights platform has in helping LIXIL shift to a fast, efficient, and empowered DIY insights model.
LIXIL — a leading manufacturer of building materials, plumbing fixtures and housing equipment — has partnered with quantilope to accelerate its research process and get precise answers quickly.
Key Takeaways:
- Empowered DIY independence: With supportive guidance from quantilope's team, the insights professionals at LIXIL built the confidence to program complex surveys and execute research independently.
- Actionable advanced methods: LIXIL frequently leverages advanced methods, specifically MaxDiff, to confidently drive business actions, such as finalizing the name of an integral room design program for their brand website.
- Elevated internal credibility: Because of quantilope’s platform speed and efficiency, the insights team has established elevated credibility, becoming the "go-to" resource for quick answers among both internal stakeholders and external suppliers.
Table of Contents:
- Transitioning to an empowered DIY insights model
- Accelerating business decisions with advanced methods
- Elevating the role of insights across the organization
- quantilope x LIXIL: partners in continuous learning
Transitioning to an empowered DIY insights model
To keep up with increased demands on shorter turnaround times, LIXIL was looking for a way to be more hands-on in its research approach — without sacrificing the quality or depth of insights. With quantilope, LIXIL is now able to build their own complex, advanced method research studies on their own timeline.
With ongoing guidance from quantilope’s classically trained research consultants, LIXIL’s insights team became the drivers of strategic business decisions, building internal skill sets along the way.
"The quantilope team has done an amazing job with giving me the confidence to become a DIY user. Whenever I have a question or confusion about which survey methods to use or how to program something complicated, they guide me through. I love that the quantilope team puts it on the user (i.e. me) to work through it vs. just doing it for me. This helps me learn and gain confidence in continuing to use the platform.”
- Tasneem Rasani, Sr. Analyst, Consumer Trends & Insights at LIXIL Americas
Accelerating business decisions with advanced methods
With their new DIY mindset, LIXIL is equipped to handle a wide spectrum of research requests, ranging from straightforward marketing claims tests to deeper investigations into emotional consumer connections. The team regularly taps into quantilope’s advanced methods, noting that MaxDiff is their most frequently used solution.
This real-time access to advanced method insights has translated into tangible business outcomes. For example, when stakeholders needed a definitive name for an integral “new room design program” on LIXIL’s website, the insights team used quantilope’s Sequential A/B Test to identify which option was the most memorable and appealing. They quickly secured the answer they needed, and the winning name, Roomcreate, is now live on their American Standard site.
As Tasneem frames it:
"quantilope is not just fast, it’s efficient. We get quality insights in a very short period of time with answers to important business questions. quantilope has spoiled us with how quick we get results.”
Elevating the role of insights across the organization
Since mastering quantilope's platform, the LIXIL insights team has significantly expanded its internal influence. Stakeholders across the business are now highly aware of this research resource and the caliber of its output.
Between their rapid turnaround times and high-quality data, LIXIL can now:
- Act with speed and efficiency: Rather than waiting on external vendor timelines, LIXIL can rapidly answer pressing business questions at their own pace.
- Tackle previously unconsidered questions: Because the platform makes it easy to spin up new research, stakeholders have increased confidence that they can get quick, actionable insights for questions that pop up throughout the year.
- Boost internal credibility: The insights team has cemented a reputation for delivering reliable data on demand. As Tasneem noted, "I’ve become the go-to person for quick answers, whether it’s from internal stakeholders or external suppliers."
quantilope x LIXIL: partners in continuous learning
For a brand moving at the speed of today's market, having an independent, agile research solution is critical. Yet, even as LIXIL's team operates with complete DIY autonomy, they continue to reap the benefits of quantilope’s expert support.
Whether they need advice on programming a new method or finding a more efficient approach, LIXIL knows they have an expert team ready to guide and support them.
"I’m always learning new things from the quantilope team. Whether it’s how to program a new method or a more efficient way of doing something, for me there is so much value in having an expert team that can guide and support. The team is always there to help and I’ll always need and appreciate their perspectives."
- Tasneem Rasani, Sr. Analyst, Consumer Trends & Insights at LIXIL Americas
