quantilope's recent webinar with AdAge: How Successful Brands Leverage Consumer Research to Navigate Inflation, sparked an interesting discussion on how data provides valuable insights to brands.
While the effects of inflation are near unavoidable for most industries, market research studies enable brands to navigate rising costs better, understand product price points consumers view as acceptable, and adapt advertising and marketing messages to meet the changing needs of consumers.
Complete the form below to access the recorded webinar hosted by Peter Aschmoneit - Co-Founder and CEO of quantilope, Katelyn Ferrara - Senior Director, Global Client Development at quantilope, and Luis Martinez - Senior Director, Brand Intelligence and CRM at Denny's.
Access the webinar recording!
What Are Quantitative Survey Questions? Types and Examples