quantilope & ESOMAR Webinar: Understanding Implicit Associations
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Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automated implicit research tools.
In this webinar, you'll learn more about the benefits of implicit research and how it can help you better understand your buyers' behaviors and their subconscious associations with your brand. We will cover what implicit association tests are, how to incorporate them into research, and how you can set up and run similar studies on quantilope’s Insights Automation Platform.
3 Things You’ll Learn:
- What is neuro-marketing and how does it factor into buyers decisions
- Use cases for Implicit Association Tests
- How to quickly and affordably implement implicit association tests into your consumer research.