Skip to content

quantilope & ESOMAR Webinar: Understanding Implicit Associations

Watch the webinar to learn what implicit association tests are, how to incorporate them into research, and how you can run similar studies with quantilope.

implicit webinar on demand

Jan 29, 2024

quantilope is the Insights Automation Platform for all end-to-end research needs

Access research best practices

Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automated implicit research tools.

 

In this webinar, you'll learn more about the benefits of implicit research and how it can help you better understand your buyers' behaviors and their subconscious associations with your brand. We will cover what implicit association tests are, how to incorporate them into research, and how you can set up and run similar studies on quantilope’s Insights Automation Platform. 

 

 

3 Things You’ll Learn:

  • What is neuro-marketing and how does it factor into buyers decisions
  • Use cases for Implicit Association Tests
  • How to quickly and affordably implement implicit association tests into your consumer research.

Access the webinar recording!

Latest Articles

The Essential Guide to Product Testing in Market Research

The Essential Guide to Product Testing in Market Research

Discover how to conduct effective product testing in market research with advanced methods and best practices that turn consumer insights i...

How Technology is Transforming Market Research

How Technology is Transforming Market Research

Discover how technology solutions are revolutionizing market research through AI, automation, and advanced methodologies.

Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis

Elevated Ad Tracking with Mental Availability and Mental Advantage Analysis

Download access to quantilope's webinar with Quirk's exploring how to incorporate Mental Availability and Mental Advantage analysis into yo...