Humanizing insights at scale: The marriage of quant and quant
Consumer insights professionals have the opportunity to become strategic partners for senior leadership and executives. However, much of their data often goes unused or is over looked when making business decisions that impact the direction of a company. In this session, quantilope will introduce a framework focused on “humanizing insights” to help researchers and their organizations derive more impact from their data and showcase how you can achieve similar results through a tech-enabled marriage of qual and quant.
Speaker: Mike DeGagne, VP of Sales. US., at quantilope