In 2024, businesses will be challenged to rethink traditional metrics and embrace modern methods to stay ahead of the competition. The traditional brand awareness metrics that have been around since the 1950s are no longer enough; brands need innovative tools and templates to help them gain market share.
To secure your brand’s future in an increasingly competitive landscape, mastering better brand health-tracking methods is imperative for brand growth.
In this session, Madita Brandhorst, Senior Solutions Consultant, will discuss how brands can grow by increasing the number of buying situations they come to mind for and the metrics that you should be tracking over time to stay competitive. Madita will also showcase how to implement these metrics through an automated tech-based approach. Don't miss this informative session!
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