Skip to content

quantilope & Quirk's: Uncovering Subconscious Associations with Implicit Research

Access the recording from quantilope's recent webinar with Quirk's, discussing how brands can uncover subconscious associations using implicit research.

events cover adage dennys and money

Jan 29, 2024

quantilope is the Insights Automation Platform for all end-to-end research needs

Access research best practices

quantilope's recent webinar with Quirk's: How to Uncover Subconscious Associations Using Implicit Research, illuminated how brands can quickly capture unbiased consumer insights for a variety of objectives.

 

If you're looking for a way to test a new package design or marketing messaging, implicit research may be the tool you need. This method relies on the speed of reaction time to unlock subconscious associations that consumers have towards a product, brand, or category. The quicker a respondent makes an association with something, the stronger that association is considered.

 

Complete the form below to access the recorded webinar hosted by Madita Brandhorst
Senior Solutions Consultant at quantilope.

Access the webinar recording!

Latest Articles

Turning Tariff Uncertainty Into Opportunity With Consumer Intelligence

Turning Tariff Uncertainty Into Opportunity With Consumer Intelligence

Use this blog as a guide to navigating the uncertainty of tariffs – specifically how advanced consumer research provides clarity amidst all...

Navigating the AI Insights Curve: From Apprehension to Integration

Navigating the AI Insights Curve: From Apprehension to Integration

Learn about the AI Insights Curve, and how quantilope's integrated AI co-pilot, quinn, can help navigate researchers through any stage.

Market Research Data Collection Methods for High-Quality Insights

Market Research Data Collection Methods for High-Quality Insights

Explore the most effective market research data collection methods for strong data quality and actionable consumer insights.