Subconscious associations are strong influencers of buyer behavior, yet they remain a black box for many companies. However, brands can now easily tap into their consumers' subconscious using automated implicit research tools.
Join quantilope’s Co-Founder and CCO, Dr. Thomas Fandrich to learn more about the benefits of implicit research and how it can help you better understand buyer behavior and subconscious associations with your brand.
Discover what implicit association tests are, how to incorporate them into research, and how you can set up and run similar studies on quantilope’s Consumer Intelligence Platform.
3 Key Takeaways:
- What is neuro-marketing and how does it factor into buyers decisions
- Use cases for Implicit Association Tests
- How to quickly and affordably implement implicit association tests into your consumer research.
