Develop claims using automated, advanced method research for the right message and tone that speak to the needs of consumers in your category.
Use automated claims research to
Test initial product claims
Which claims will help your products sell?
The claims testing process will determine which claims resonate with consumers in terms of understanding, clarity, appeal, recall, and any other metric important to your business objective.
Optimize product claims
What’s the best way to phrase your claims?
A claims testing process involves taking your top-performing message claims and iterating on the best way to position your final product/service in the market.
Optimize the appearance of your claims
How should you visualize your product or service claims?
Claims testing market research can help your brand decide if it wants to use a large, flashy claim on its product or a more minimalistic style to describe its offer; the style of your claim will tell consumers a lot about what they might expect from your product or services.
Determine claim associations
What does your claim say about your brand?
Your claims will dictate how consumers view your brand - do your claims match your desired outcome and brand identity?
Make important claims decisions faster through research automation
Unlock claims insights with high-quality, advanced method findings
Use data-backed insights to make better-informed claims decisions
Lean on support from quantilope’s classically-trained research consulting team
"In the beginning, I thought I was 100% sure which feature had to be written across the front of the new product. Surprisingly, it was not voted first by the customers [in quantilope’s MaxDiff module]."
-Ole Strohschnieder, Founder and CMO at Just Spices
Frequently Asked Questions (FAQs):
What is a standard claim testing definition in market research?
Claim testing refers to the market research process of evaluating packaging, product, or marketing statements to see which messages best drive consumer purchase intent and brand trust. By validating statements before launching, brands ensure their messaging resonates with target audiences.
Why is product claims testing important for CPG and retail brands?
Product claims testing ensures that your product's key differentiators—such as "100% organic" or "2x faster"—are believable, clear, and compelling to target buyers. It prevents costly packaging and communication missteps by identifying which statements genuinely drive conversions before going to market.
Which research methodologies are best suited for claims testing?
quantilope automates advanced methodologies like MaxDiff, A/B Testing, and Single Implicit Association Tests (SIAT) which can be used for detailed and actionable claims testing research. These automated methods quickly rank messaging performance (MaxDiff), compare claim iterations (A/B Testing), and capture subconscious consumer reactions toward claims (SIAT).
How does quantilope streamline running a claims test?
With quantilope’s Consumer Intelligence Platform, easily set up a claims test using AI-driven templates and automated survey workflows. Teams can track real-time data analysis in interactive dashboards to make fast, evidence-based decisions.
How many messages should be evaluated during a single claim test?
Depending on the methodology, a claim test can evaluate dozens of statements simultaneously using MaxDiff trade-off scaling to establish a clear performance hierarchy. For positioning or smaller concept sets, monadic A/B testing helps pinpoint the winning variation.
What are the main benefits of testing claims before a product launch?
Testing claims early on in your product launch process protects brand equity by eliminating confusing, unconvincing, or ambiguous statements before reaching stores. It maximizes ROI on marketing investments by ensuring packaging and advertising feature your highest-performing messaging.
