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PRODUCT LAUNCH TRACKING

Keep Tabs on Your Product Performance After It Hits the Market

Use product launch tracking to keep a close pulse of how your product is performing in the market, what consumers think about it, and how it stacks up against competitive offers. 

Use automated Product Launch Tracking to

Gather ongoing product feedback

How do consumers perceive your product and what are potential areas for improvement?

Use product launch tracking to consistently gather information about how your product is perceived by consumers:

  • Who has already heard about it or seen it on the shelf?
  • Who has bought it, and why?
  • Were the people who bought it satisfied with your product?
Product tracking keeps you in constant connection with your customers to avoid product downfall. 
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Understand product usage and trends

When, where, how, and why are consumers using
your product?

Product tracking goes beyond simply who’s using your product, but when, where, how, and why they’re using it.

Tracking has the power to show consumer trends over time, so you can get an idea if your product tends to be seasonal, if it’s used more or less in a certain environment, if it’s used for activities other than intended/expected, or if your product solves a specific need you hadn’t thought of.

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Fine-tune product positioning

How should you be talking about your product to best appeal to your audience? 

In analyzing several waves of consumer data about your product, you’ll get a strong sense of how consumers are thinking about your product.

What better way to position your product than to use insights from your own target audience? Use consumer feedback to build strong brand positioning by incorporating your respondents’ language and sentiments into marketing materials and product communications. 

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Fuel new product development

What needs can you fulfill with a new or improved version of your product?   

Product tracking highlights the good and the bad about your product. Perhaps consumers love the current scents of a product, but wish there were more holiday fragrances throughout the year. Or, maybe consumers love your product but dislike the packaging it comes in.

Use consumer feedback to fuel new product development, either improving your existing product or starting fresh with a new offer. 

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Automated advanced methods for a product launch tracking study:

Product Launch Tracking projects with quantilope

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Monitor product feedback in real-time to understand if your product launch is meeting expectations – both yours, and consumers’

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Leverage advanced method insights at any stage of your product’s lifecycle – such as Choice-based Conjoint pre-launch and MaxDiff analysis post-launch

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Learn how consumers are talking about your product to others using quantilope’s drag-and-drop Net Promoter Score (NPS)

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Summarize key product takeaways for stakeholders in just moments, using quantilope’s integrated AI co-pilot, quinn

"quantilope helps us to launch better innovations faster and to align our category strategies precisely with consumer preferences, needs, and habits."
- Alexis Vermeulen, Head of Insights Management at Hero

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Frequently Asked Questions (FAQs):

Why is tracking consumer feedback essential to your overall product launch strategy?

Monitoring real-time consumer reactions ensures that your product launch is hitting key performance metrics and resonating with your target audience. It allows brands to pivot their marketing efforts quickly rather than waiting for lagged sales data.

What role does market research play in product launch planning?

Continuous consumer research should be a non-negotiable item on your product launch checklist, allowing you to validate market acceptance from concept to shelf. By gathering early and ongoing feedback, brands can confidently refine their messaging before they fully launch a product.

How does quantilope support teams with product launch software?

quantilope's automated research platform empowers teams to set up customizable tracking studies in a fraction of the time it takes traditional market research agencies. This real-time data seamlessly integrates into your broader product strategy to accurately measure post-launch success and trial rates.

How does launch tracking tie into the broader new product development cycle?

Early-stage product launch research guides innovation efforts and aligns consumer expectations with your offering. Post-launch tracking closes the loop on new product development by validating whether the final market execution matches initial consumer expectations. 

How often should you evaluate your product launch plan after going to market?

Brands should monitor key performance indicators continuously during the initial weeks and months of a launch to ensure optimal market penetration. quantilope's automated trackers provide the real-time, actionable insights needed to adjust your product launch plan on the fly.

What specific KPIs should brands measure immediately after a launch?

A robust product tracker evaluates crucial metrics like brand awareness, purchase intent, and early customer satisfaction immediately after an item hits the market. These insights help marketing and insights teams rapidly optimize their ongoing campaigns and distribution efforts.

Request an automated Product Launch Tracking demo now!