Events and Webinars

2 Months Post-Cannes: What Actually Matters for Marketing & Insights?

Now that the glitter has settled, the rosé-tinted glasses are off, and the post-festival hype has cooled, what actually matters from the world's biggest creative festival?

Two months ago, quantilope's CEO Peter Aschmoneit and Associate Director of Tracking Solutions Madita Brandhorst were on the ground at Cannes Lions, taking the stage and absorbing the trends, debates, and massive shifts happening across the industry. Now that we’ve had time to process, reflect, and look at the data, we are bringing you the signal separated from the noise.

Join us for a sharp retrospective where we break down the five biggest themes from this year's festival that matter for Marketers and Insights Professionals - and what they actually mean for your marketing strategy, your consumer insights work, and your brand growth.

Register to attend

Beyond the Hype: How We Built & Validated Category Twins for Early-Stage Research

From quantilabs experiment to validated solution: How Category Twins helps brands de-risk innovation in minutes.

Synthetic data has generated massive buzz in market research—along with a healthy dose of skepticism. So, what does it actually take to transform an AI experiment into a trusted, enterprise-grade research tool?

With Category Twins about to be fully released on the quantilope platform, join Dr. Jannik Meyners, Vice President of Data Science & AI, and Dr. Beatrice Capestany, Vice President of Solutions, for an exclusive look behind the scenes at our development journey. We’ll walk through how Category Twins evolved from our early-stage innovation hub, quantilabs, into a validated solution tested alongside 25 pilot clients.

In this session, you’ll learn:

• Where the data comes from: How we transform high-quality tracking data into interactive, reliable buyer personas.
• The innovation roadmap: How real-world client feedback refined the tool from early beta to full release.
• Practical application: How to "interview" your Category Twins to test early-stage ideas and de-risk strategy in minutes—before spending budget in the real market.

Registration link coming soon!