Events and Webinars

5 Cannes Lions Trends That Deserve Your 2027 Budget

Most festival trends die the week after the awards. The real challenge is knowing which ideas have staying power.

In this session, quantilope CEO Peter Aschmoneit and Associate Director of Tracking Solutions Madita Brandhorst break down five themes actively driving marketing and insights work today, plus what quietly faded and what that means for your 2027 budget. They’ll revisit the biggest takeaways from Cannes Lions and look at which ideas are still showing up months later, from changing expectations around ROI measurement to the evolving role of AI.

The discussion will help marketing and insights leaders separate signal from noise and make more informed decisions about where to focus attention, resources, and budget in 2027. You’ll get a clearer view of which trends are proving durable, which lost momentum, and what both can tell you about where the industry is heading.

What You’ll Learn

• Which Cannes Lions trends proved real: The five themes still influencing marketing and insights work months after the festival.
• What faded and why it matters: Which buzzy ideas lost momentum and what that signals about where the industry is actually heading.
• How to prioritize for 2027: A practical way to determine which trends deserve your budget, attention, and resources in the year ahead.

Register now!

Beyond the Hype: How Category Twins Went From Experiment to Enterprise-Ready

From quantilabs experiment to full platform release: how quantilope built the first tool that puts a consumer in every meeting.

Synthetic data is one of the most talked-about topics in market research, but the leap from promising concept to production-ready tool is anything but simple. What does that journey actually look like?

Now live on the quantilope platform, Category Twins lets insights and marketing teams generate and interview AI-powered synthetic consumers grounded in real human data, bringing a consumer perspective into conversations that traditionally happened without one. Join Dr. Jannik Meyners, Vice President of Data Science & AI, and Dr. Beatrice Capestany, Vice President of Solutions, as they unpack how the tool was built, tested, and refined with 25 pilot clients, and what it means for scaling the consumer voice across your organization.

In this session, you’ll learn:

• Where the data comes from: How quantilope transforms real Mental Availability and Category Entry Point data into interactive synthetic consumers you can interview on demand.

• The innovation roadmap: How hands-on client feedback shaped Category Twins from early-stage concept to full release, and what researchers told us they needed most.

• Practical application: How to pressure-test positioning, screen creative ideas, and gut-check strategy in minutes, with no added budget or timeline required.

Register now!