Events and Webinars

What Happens When Your AI Actually Understands Research Methods

Most AI tools can help you rewrite a survey question or summarize an open-end. But what happens when your AI actually understands the methodology behind your research? When it knows how to apply complex methods, recommends the right approach for your objective, and constructs structured projects in minutes?

To answer that, Lindsey Guzman, Senior Solutions Manager, and Philipp von Sethe, Full Cycle Senior Solutions Consultant, will pull back the curtain on how AI can handle complex research frameworks in real-time. Through practical examples featuring quinn—quantilope's integrated AI—you’ll discover what changes when your AI goes beyond task execution and starts thinking alongside you as a methodology-aware partner.

In this session, you'll learn:

• Beyond Speed to True Understanding: Why methodology awareness—not just faster task execution—is the true line between a generic tool and a strategic research partner.
• The End-to-End Workflow in Practice: How a methodology-aware AI supports every stage of the research lifecycle, from study design and refinement to final reporting.
• Unexpected Use Cases & Human Boundaries: Real-world examples of where AI delivers surprising value day-to-day—and precisely where human expertise must step in.

Registration link coming soon!

Beyond the Hype: How We Built & Validated Category Twins for Early-Stage Research

From quantilabs experiment to validated solution: How Category Twins helps brands de-risk innovation in minutes.

Synthetic data has generated massive buzz in market research—along with a healthy dose of skepticism. So, what does it actually take to transform an AI experiment into a trusted, enterprise-grade research tool?

With Category Twins about to be fully released on the quantilope platform, join Dr. Jannik Meyners, Vice President of Data Science & AI, and Dr. Beatrice Capestany, Vice President of Solutions, for an exclusive look behind the scenes at our development journey. We’ll walk through how Category Twins evolved from our early-stage innovation hub, quantilabs, into a validated solution tested alongside 25 pilot clients.

In this session, you’ll learn:

• Where the data comes from: How we transform high-quality tracking data into interactive, reliable buyer personas.
• The innovation roadmap: How real-world client feedback refined the tool from early beta to full release.
• Practical application: How to "interview" your Category Twins to test early-stage ideas and de-risk strategy in minutes—before spending budget in the real market.

Register now!

5 Cannes Lions Trends That Deserve Your 2027 Budget

Most festival trends die the week after the awards. The real challenge is knowing which ideas have staying power.

In this session, quantilope CEO Peter Aschmoneit and Associate Director of Tracking Solutions Madita Brandhorst break down five themes actively driving marketing and insights work today, plus what quietly faded and what that means for your 2027 budget. They’ll revisit the biggest takeaways from Cannes Lions and look at which ideas are still showing up months later, from changing expectations around ROI measurement to the evolving role of AI.

The discussion will help marketing and insights leaders separate signal from noise and make more informed decisions about where to focus attention, resources, and budget in 2027. You’ll get a clearer view of which trends are proving durable, which lost momentum, and what both can tell you about where the industry is heading.

What You’ll Learn

• Which Cannes Lions trends proved real: The five themes still influencing marketing and insights work months after the festival.
• What faded and why it matters: Which buzzy ideas lost momentum and what that signals about where the industry is actually heading.
• How to prioritize for 2027: A practical way to determine which trends deserve your budget, attention, and resources in the year ahead.

Registration link coming soon!